Turning This Napkin Idea Into An SaaS MVP That Podcasters Love

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Client

Helium

Industry

Fitness

Headquarters

India

Services

App Design

About Content Brew

About
Content Brew

Podcasters love talking to guests on their podcast but face a brutal challenge - producing & promoting each episode. It takes hours & thousands of dollars in hiring the right people.


Content Brew is an AI tool that helps podcasters create production & promotion assets for their podcast just with a few clicks saving them time & money!


When the founders of Content Brew came to us, all they had was their idea on a napkin & some hand-drawn wireframes. They had a vision to enable podcasters to do what they love - have conversations & forget about things they hate i.e. writing content.

AI tools are booming everywhere & it’s hard to make tech your MOAT. We had to make sure the user experience was so seemless that once people use the tool, they can’t go back.

We took on the challenge & started to bring Content Brew to life which is now loved by podcasters around the world!

About Content Brew

Instadapp wanted to create a fitness wearable similar to WHOOP but they wanted a 10x better user experience. They reached out to us to find UX opportunities & design their app experience.


The team at Instadapp were huge fans of WHOOP. They wear it almost all the time to track their fitness metrics & compete with their teammates.


One thing they loved about the WHOOP app was that they could just open the app & see everything they needed. It had all the necessary details above the fold.


The project was to create a 10x better experience which motivates users to open the app & get everything they need.

About Content Brew

Instadapp wanted to create a fitness wearable similar to WHOOP but they wanted a 10x better user experience. They reached out to us to find UX opportunities & design their app experience.


The team at Instadapp were huge fans of WHOOP. They wear it almost all the time to track their fitness metrics & compete with their teammates.


One thing they loved about the WHOOP app was that they could just open the app & see everything they needed. It had all the necessary details above the fold.


The project was to create a 10x better experience which motivates users to open the app & get everything they need.

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Process

Research

We kicked off the project by scheduling interviews with the founders & some podcasters in their network.


After the research we realised two core insights

  1. Podcasters hate the process of creating show notes & social content for each episode. Currently, they are solving the problem by outsourcing this to freelancers or in house team members.

  2. They tried other AI content tools in the past but they lacked quality & comprehensiveness of outputs. They eventually had to involve a person to edit the outputs.


After spending the initial few days on research, we used it to scope the MVP.

Research

We kicked off the project by scheduling interviews with the founders & some podcasters in their network.


After the research we realised two core insights

  1. Podcasters hate the process of creating show notes & social content for each episode. Currently, they are solving the problem by outsourcing this to freelancers or in house team members.

  2. They tried other AI content tools in the past but they lacked quality & comprehensiveness of outputs. They eventually had to involve a person to edit the outputs.


After spending the initial few days on research, we used it to scope the MVP.

Research

We kicked off the project by scheduling interviews with the founders & some podcasters in their network.


After the research we realised two core insights

  1. Podcasters hate the process of creating show notes & social content for each episode. Currently, they are solving the problem by outsourcing this to freelancers or in house team members.

  2. They tried other AI content tools in the past but they lacked quality & comprehensiveness of outputs. They eventually had to involve a person to edit the outputs.


After spending the initial few days on research, we used it to scope the MVP.

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What our clients say

  • on

    Ishan Kumar, Product Manager @Procol

    “Their combination of speed, attention to detail, and accountability made them truly impressive to work with. ”

  • on

    Samanyou Garg, CEO @Writesonic

    "Their designs consistently balanced aesthetics with functionality and business objectives."

  • on

    Jorge Villafuerte, Director of Technology @Avantpage

    "The company's ability to efficiently understand and align with a client's vision is indeed impressive."

  • on

    Mike Nikles, Founder @Webstone Technologies

    "They delivered fantastic work and always kept us updated and informed."

  • on

    Dhruv Singh, Senior PM @Diabetes Mgmt Co

    "The team really treated the projects with unmatched depth and eye for detail."

  • on

    Shridhar Taparia, Associate Partner @SapientWealth

    "Working with Sid and Divij was very interesting. They have an easy charm about design."

  • on

    Priyanshu Tanwar, Head of Product @Upsurge Labs

    "Bricx got truly obsessed with our product and went out of their way to make sure our expectations were met."

  • on

    Luka Pecavar, Founder @Manyreach

    A whole new user interface was designed in 30 days. They were responsive with iterations and new pages of the app.

  • on

    Deepanshu Chaudhary, Co-Founder & CTO @Content Brew

    "They delivered great work fast, which was important for startups like ours."

  • on

    Ishan Kumar, Product Manager @Procol

    “Their combination of speed, attention to detail, and accountability made them truly impressive to work with. ”

  • on

    Samanyou Garg, CEO @Writesonic

    "Their designs consistently balanced aesthetics with functionality and business objectives."

  • on

    Jorge Villafuerte, Director of Technology @Avantpage

    "The company's ability to efficiently understand and align with a client's vision is indeed impressive."

  • on

    Mike Nikles, Founder @Webstone Technologies

    "They delivered fantastic work and always kept us updated and informed."

  • on

    Dhruv Singh, Senior PM @Diabetes Mgmt Co

    "The team really treated the projects with unmatched depth and eye for detail."

  • on

    Shridhar Taparia, Associate Partner @SapientWealth

    "Working with Sid and Divij was very interesting. They have an easy charm about design."

  • on

    Priyanshu Tanwar, Head of Product @Upsurge Labs

    "Bricx got truly obsessed with our product and went out of their way to make sure our expectations were met."

  • on

    Luka Pecavar, Founder @Manyreach

    A whole new user interface was designed in 30 days. They were responsive with iterations and new pages of the app.

  • on

    Deepanshu Chaudhary, Co-Founder & CTO @Content Brew

    "They delivered great work fast, which was important for startups like ours."

Lorem ipsum dolor sit amet, consectetur

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. adipiscing elit, sed do eiusmod tempor.

Reduce support

tickets

Launch your

product fast

Boost your

customer activation

So much value at such a flexible price

Book a Call

Book a Call

Book a Call

Book a Call