Reimagining Wearable Fitness: Helium's Journey to Personalized Motivation
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. adipiscing elit, sed do eiusmod tempor.
Client
Helium
Industry
Fitness
Headquarters
India
Services
App Design
About Helium
Instadapp wanted to create a fitness wearable similar to WHOOP but they wanted a 10x better user experience. They reached out to us to find UX opportunities & design their app experience.
The team at Instadapp were huge fans of WHOOP. They wear it almost all the time to track their fitness metrics & compete with their teammates.
One thing they loved about the WHOOP app was that they could just open the app & see everything they needed. It had all the necessary details above the fold.
The project was to create a 10x better experience which motivates users to open the app & get everything they need.
About Helium
Instadapp wanted to create a fitness wearable similar to WHOOP but they wanted a 10x better user experience. They reached out to us to find UX opportunities & design their app experience.
The team at Instadapp were huge fans of WHOOP. They wear it almost all the time to track their fitness metrics & compete with their teammates.
One thing they loved about the WHOOP app was that they could just open the app & see everything they needed. It had all the necessary details above the fold.
The project was to create a 10x better experience which motivates users to open the app & get everything they need.
About Helium
Instadapp wanted to create a fitness wearable similar to WHOOP but they wanted a 10x better user experience. They reached out to us to find UX opportunities & design their app experience.
The team at Instadapp were huge fans of WHOOP. They wear it almost all the time to track their fitness metrics & compete with their teammates.
One thing they loved about the WHOOP app was that they could just open the app & see everything they needed. It had all the necessary details above the fold.
The project was to create a 10x better experience which motivates users to open the app & get everything they need.
Teaser
We worked for 15 days on the homescreen of the app & here’s a teaser of what it looks like.
We worked for 15 days on the homescreen of the app & here’s a teaser of what it looks like.
We worked for 15 days on the homescreen of the app & here’s a teaser of what it looks like.
Process
Secondary Research & Knowledge Transfer
The first thing we do when we onboard a client is we try to get to the same level of their knowledge via an in-depth call. We ask relevant questions that help us get an understanding of the product & problem it’s solving.
Next, we dig deep into secondary research via analzing competitors, getting inside communities, and understand what the users are frequently talking about.
Through this process, we get an understanding of the general sentiment, common pains, desires, fears, and wants of our target customers.
Secondary Research & Knowledge Transfer
The first thing we do when we onboard a client is we try to get to the same level of their knowledge via an in-depth call. We ask relevant questions that help us get an understanding of the product & problem it’s solving.
Next, we dig deep into secondary research via analzing competitors, getting inside communities, and understand what the users are frequently talking about.
Through this process, we get an understanding of the general sentiment, common pains, desires, fears, and wants of our target customers.
Secondary Research & Knowledge Transfer
The first thing we do when we onboard a client is we try to get to the same level of their knowledge via an in-depth call. We ask relevant questions that help us get an understanding of the product & problem it’s solving.
Next, we dig deep into secondary research via analzing competitors, getting inside communities, and understand what the users are frequently talking about.
Through this process, we get an understanding of the general sentiment, common pains, desires, fears, and wants of our target customers.
User Interviews
Thankfully, the entire Instadapp team uses WHOOP so it was very easy for us to schedule user interviews.
Thankfully, the entire Instadapp team uses WHOOP so it was very easy for us to schedule user interviews.
Thankfully, the entire Instadapp team uses WHOOP so it was very easy for us to schedule user interviews.
We interviewed a total of 6 users in a span of 2 days to get a lot of insights from them.
The WHOOP is the first thing that they check after waking up.
They don’t take the WHOOP recommendations seriously.
The metrics impact them psychologically.
They started trusting WHOOP because its data was in line with their feelings.
They used WHOOP for two things - monitoring & validating.
Monitoring their recovery or HRV.
Validating if how they feel is actually true.
They do only some sort of day planning based on their WHOOP data.
Users liked the idea of having a peer group you can check in with daily.
We interviewed a total of 6 users in a span of 2 days to get a lot of insights from them.
The WHOOP is the first thing that they check after waking up.
They don’t take the WHOOP recommendations seriously.
The metrics impact them psychologically.
They started trusting WHOOP because its data was in line with their feelings.
They used WHOOP for two things - monitoring & validating.
Monitoring their recovery or HRV.
Validating if how they feel is actually true.
They do only some sort of day planning based on their WHOOP data.
Users liked the idea of having a peer group you can check in with daily.
We interviewed a total of 6 users in a span of 2 days to get a lot of insights from them.
The WHOOP is the first thing that they check after waking up.
They don’t take the WHOOP recommendations seriously.
The metrics impact them psychologically.
They started trusting WHOOP because its data was in line with their feelings.
They used WHOOP for two things - monitoring & validating.
Monitoring their recovery or HRV.
Validating if how they feel is actually true.
They do only some sort of day planning based on their WHOOP data.
Users liked the idea of having a peer group you can check in with daily.
These sessions got us to understand two very important conclusions.
Problem 1 - No Unification
The best multiplayer games in the world have the concept of ELO or rating. It is a measure of how you compete with other players. WHOOP was missing this unified metric.Peers used to compete in communities but everyone used to track different metrics so there was no sense of competition.
Problem 2 - Unpersonalized Recommendations
Users across the globe complain about getting ‘impossible’ recommendations from WHOOP. These recommendations are scientifically backed but not personalized to the life of the user.
Users get notified that they need to sleep a whopping 12 hours to fill their sleep debt. It is dreadful for a person to hear this hence no action is taken towards it.
Solution
To solve these two burning problems we brainstormed two effective solutions.
To solve these two burning problems we brainstormed two effective solutions.
To solve these two burning problems we brainstormed two effective solutions.
Solution 1 - Unified Score
We introduced the concept of a unified score called Helium Score that all Helium users can compete against. This metric is made out of all the individual scores of a user i.e. recovery, strain, and sleep.
It gives them an overall understanding of their health instead!
Solution 1 - Unified Score
We introduced the concept of a unified score called Helium Score that all Helium users can compete against. This metric is made out of all the individual scores of a user i.e. recovery, strain, and sleep.
It gives them an overall understanding of their health instead!
Solution 1 - Unified Score
We introduced the concept of a unified score called Helium Score that all Helium users can compete against. This metric is made out of all the individual scores of a user i.e. recovery, strain, and sleep.
It gives them an overall understanding of their health instead!
Solution 2 - Personalized Recommendations
Our goal with solving un-personalized recommendations was to help users build good habits around the metrics they want to improve.
We wanted to design a solution that helps users to see small incremental progress towards improving their metrics. We used the concept of anti-goals.
While goals are set when you desire to reach somewhere, anti-goals are set to fear what would happen if nothing changes.
Users could start a ‘Helium Project’ to work on any metric they want to improve. They would get a personalized roadmap to reach their goals.
Users can see their project trendline & expected trendlines to steer in the right direction
Solution 2 - Personalized Recommendations
Our goal with solving un-personalized recommendations was to help users build good habits around the metrics they want to improve.
We wanted to design a solution that helps users to see small incremental progress towards improving their metrics. We used the concept of anti-goals.
While goals are set when you desire to reach somewhere, anti-goals are set to fear what would happen if nothing changes.
Users could start a ‘Helium Project’ to work on any metric they want to improve. They would get a personalized roadmap to reach their goals.
Users can see their project trendline & expected trendlines to steer in the right direction
Solution 2 - Personalized Recommendations
Our goal with solving un-personalized recommendations was to help users build good habits around the metrics they want to improve.
We wanted to design a solution that helps users to see small incremental progress towards improving their metrics. We used the concept of anti-goals.
While goals are set when you desire to reach somewhere, anti-goals are set to fear what would happen if nothing changes.
Users could start a ‘Helium Project’ to work on any metric they want to improve. They would get a personalized roadmap to reach their goals.
Users can see their project trendline & expected trendlines to steer in the right direction
Final Result
This was the final design we presented to the client.
This was the final design we presented to the client.
This was the final design we presented to the client.
Manyreach MVP Design
Manyreach
View Project
Socialsonic AI Product
Socialsonic
View Project
Manyreach MVP Design
Manyreach
View Project
Socialsonic AI Product
Socialsonic
View Project
Manyreach MVP Design
Manyreach
View Project
Socialsonic AI Product
Socialsonic
View Project
Manyreach MVP Design
Manyreach
View Project
Socialsonic AI Product
Socialsonic
View Project
Manyreach MVP Design
Manyreach
View Project
Socialsonic AI Product
Socialsonic
View Project
Manyreach MVP Design
Manyreach
View Project
Socialsonic AI Product
Socialsonic
View Project
Manyreach MVP Design
Manyreach
View Project
Socialsonic AI Product
Socialsonic
View Project
Manyreach MVP Design
Manyreach
View Project
Socialsonic AI Product
Socialsonic
View Project
Manyreach MVP Design
Manyreach
View Project
Socialsonic AI Product
Socialsonic
View Project
Manyreach MVP Design
Manyreach
View Project
Socialsonic AI Product
Socialsonic
View Project
Manyreach MVP Design
Manyreach
View Project
Socialsonic AI Product
Socialsonic
View Project
Manyreach MVP Design
Manyreach
View Project
Socialsonic AI Product
Socialsonic
View Project
Acquire more
users
Expand your
design team
Reduce support
tickets
Launch your
product fast
Boost your
customer activation
So much value at such a flexible price
Book a Call
Book a Call
What our clients say
on
Ishan Kumar, Product Manager @Procol
“Their combination of speed, attention to detail, and accountability made them truly impressive to work with. ”
on
Samanyou Garg, CEO @Writesonic
"Their designs consistently balanced aesthetics with functionality and business objectives."
on
Jorge Villafuerte, Director of Technology @Avantpage
"The company's ability to efficiently understand and align with a client's vision is indeed impressive."
on
Mike Nikles, Founder @Webstone Technologies
"They delivered fantastic work and always kept us updated and informed."
on
Dhruv Singh, Senior PM @Diabetes Mgmt Co
"The team really treated the projects with unmatched depth and eye for detail."
on
Shridhar Taparia, Associate Partner @SapientWealth
"Working with Sid and Divij was very interesting. They have an easy charm about design."
on
Priyanshu Tanwar, Head of Product @Upsurge Labs
"Bricx got truly obsessed with our product and went out of their way to make sure our expectations were met."
on
Luka Pecavar, Founder @Manyreach
A whole new user interface was designed in 30 days. They were responsive with iterations and new pages of the app.
on
Deepanshu Chaudhary, Co-Founder & CTO @Content Brew
"They delivered great work fast, which was important for startups like ours."
on
Ishan Kumar, Product Manager @Procol
“Their combination of speed, attention to detail, and accountability made them truly impressive to work with. ”
on
Samanyou Garg, CEO @Writesonic
"Their designs consistently balanced aesthetics with functionality and business objectives."
on
Jorge Villafuerte, Director of Technology @Avantpage
"The company's ability to efficiently understand and align with a client's vision is indeed impressive."
on
Mike Nikles, Founder @Webstone Technologies
"They delivered fantastic work and always kept us updated and informed."
on
Dhruv Singh, Senior PM @Diabetes Mgmt Co
"The team really treated the projects with unmatched depth and eye for detail."
on
Shridhar Taparia, Associate Partner @SapientWealth
"Working with Sid and Divij was very interesting. They have an easy charm about design."
on
Priyanshu Tanwar, Head of Product @Upsurge Labs
"Bricx got truly obsessed with our product and went out of their way to make sure our expectations were met."
on
Luka Pecavar, Founder @Manyreach
A whole new user interface was designed in 30 days. They were responsive with iterations and new pages of the app.
on
Deepanshu Chaudhary, Co-Founder & CTO @Content Brew
"They delivered great work fast, which was important for startups like ours."
Lorem ipsum dolor sit amet, consectetur
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. adipiscing elit, sed do eiusmod tempor.
Reduce support
tickets
Launch your
product fast
Boost your
customer activation
So much value at such a flexible price
Book a Call
Book a Call
Bricxlabs © 2024
Quick Links
Contact
Bricxlabs © 2024
Quick Links
Contact
