If you’re comparing Goji Labs vs Bricx, you’re likely past the stage of asking whether design matters — and instead trying to decide which type of design partner actually drives product growth. 

Both agencies are strong options, but they serve slightly different needs depending on where your company sits in its product journey. Goji Labs is widely known for helping startups and organizations bring digital products to life through structured UX, product strategy, and development support. 

Bricx, on the other hand, focuses specifically on growth-driven UX for SaaS, AI, and emerging tech companies where design directly impacts activation, retention, and scalability. 

One leans toward end-to-end product building, while the other optimizes product performance and growth outcomes. 

Let’s break down how they truly compare.

What is Goji Labs?

Goji Labs is a product strategy, UX design, and development agency known for helping startups and organizations design and launch digital products from concept to execution. 

The agency combines research, UX design, UI design, and engineering capabilities, allowing companies to move from early-stage ideas into fully functional products. 

For SaaS companies, Goji Labs often acts as a product-building partner rather than purely a design vendor. Their work spans mobile apps, web platforms, marketplaces, and SaaS tools, with an emphasis on usability and product-market fit. 

Because they offer both design and development, many teams rely on them during early product stages when internal resources are limited and execution needs to move quickly.

Strengths of Goji Labs

• End-to-End Product Development Capability
  Goji Labs offers design and development under one roof, which reduces coordination friction for startups building products from scratch.
  
  This integrated approach helps founders move from idea validation to launch without managing multiple vendors.
  
  

• Strong Discovery & Research Process
  Their structured discovery phase helps clarify product direction before design begins. For early SaaS teams, this reduces costly rework by aligning product decisions with real user needs early on.
  
  

• Startup-Friendly Product Building Experience
  Goji Labs has extensive experience working with startups and early-stage founders. Their workflows are well-suited for companies still refining product concepts and validating market demand.
  
  

• Cross-Platform Product Expertise
  The agency has experience across mobile, web, and SaaS platforms, allowing them to design cohesive ecosystems rather than isolated product experiences.
  
  

• Reliable Delivery for MVP Launches
  Many companies work with Goji Labs specifically to launch MVPs quickly, benefiting from structured timelines and clear execution frameworks.
  
  

Weaknesses of Goji Labs

• Less Specialized in SaaS Growth Optimization
  While strong at building products, their positioning is less centered on optimizing SaaS growth metrics such as activation, retention, or expansion revenue.
  
  

• Broader Industry Focus
  Serving many industries can sometimes reduce deep specialization in SaaS-specific product challenges compared to niche-focused agencies.
  
  

• Development-Led Engagement Model
  Because engineering is part of their offering, design strategy may occasionally align with build scope rather than long-term UX experimentation cycles.
  
  

• Scaling Phase Support May Require Transition
  Companies entering rapid growth stages may need additional design iteration velocity beyond MVP-focused workflows.
  
  

• Less Embedded Design Partnership Model
  Engagements often remain project-based rather than functioning as an ongoing extension of product teams.
  
  

Industries Served

Goji Labs typically works with startups, nonprofits, and organizations building new digital products, especially companies seeking MVP design and development support from concept through launch.

What is Bricx?

Bricx is a product design agency built specifically for SaaS, AI, and emerging technology companies that want UX to directly influence business outcomes. 

Rather than focusing on launching products alone, we specialize in improving how SaaS products perform after launch — optimizing onboarding, feature adoption, usability, and long-term scalability.

At Bricx, we operate as an embedded design partner working alongside founders, product managers, and engineering teams. Our work spans product redesigns, onboarding optimization, UX audits, and design team extensions. 

We approach UX as a growth lever — ensuring every design decision contributes toward measurable improvements in activation, retention, and user engagement. 

This makes our model particularly effective for venture-backed SaaS companies moving from product-market fit toward scalable growth.

Strengths of Bricx

• Deep SaaS & AI Product Expertise
  We specialize in SaaS environments where dashboards, workflows, and onboarding complexity directly affect revenue outcomes.
  
  

• Growth-Focused UX Strategy
  Design decisions are tied to measurable metrics like activation rates, feature adoption, and retention rather than purely visual improvements.
  
  

• Embedded Collaboration Model
  Bricx integrates directly into product teams, functioning as an extension of internal workflows rather than an external vendor.
  
  

• Rapid Iteration & Experimentation
  Our processes enable SaaS teams to test improvements quickly, supporting continuous product evolution.
  
  

• Scalable Design Systems Thinking
  We build reusable systems that reduce design debt and help products scale efficiently as features grow.
  
  

Weaknesses of Bricx

• Less Focus on Full Product Development
  Companies seeking engineering execution alongside design may require additional development partners.
  
  

• Best Fit for Growth-Stage SaaS Teams
  Very early idea-stage startups may benefit first from product-building agencies before growth optimization becomes critical.
  
  

• Requires Active Product Collaboration
  Our embedded model works best when teams are engaged in ongoing iteration and feedback loops.
  
  

• Strategic Depth May Exceed Cosmetic Needs
  Companies seeking only visual upgrades may not fully utilize our growth-driven approach.

Industries Served

Bricx primarily serves SaaS startups, AI platforms, and venture-backed technology companies focused on improving adoption, usability, and scalable product growth.

Core Comparison Points: Goji Labs vs Bricx

When comparing Goji Labs vs Bricx, the differences become clearer once you understand how each agency approaches projects from scratch: 

1. Pricing

Goji Labs typically follows a structured, project-based pricing model tied to discovery, design, and development deliverables. This works well for startups building new products where scope clarity is important upfront. 

Bricx operates with more flexible engagement structures designed for ongoing SaaS iteration, allowing teams to continuously improve UX without restarting new contracts. 

For SaaS companies shipping frequently, this flexibility often aligns better with evolving product roadmaps and experimentation cycles.

2. Product & UX Maturity 

Goji Labs helps companies move from early concepts toward functional product maturity, especially during MVP and early launch stages. Their UX work emphasizes usability validation and product clarity. 

Bricx focuses on advancing mature SaaS products toward growth-stage UX maturity — improving onboarding flows, reducing friction, and optimizing feature adoption. 

The difference is subtle but important: Goji Labs helps products become usable, while Bricx helps products become scalable and performance-driven.

3. Industry & Domain Fit

Goji Labs works across startups, nonprofits, healthcare, and digital platforms, giving them broad cross-industry exposure. This versatility benefits companies building entirely new products. 

Bricx is more specialized in SaaS, AI, and emerging tech ecosystems, allowing deeper familiarity with subscription models, dashboards, user workflows, and PLG challenges. 

For SaaS teams, this specialization often reduces ramp-up time and accelerates decision-making.

4. Speed & Execution Model

Goji Labs follows structured delivery phases — discovery, design, and build — which provide predictability and clarity during product creation. However, iteration speed may depend on project scope changes. 

Bricx operates through continuous iteration cycles, embedding design into weekly product workflows. 

This enables faster experimentation and quicker UX improvements, particularly valuable for SaaS teams running rapid release cycles.

5. Collaboration & Communication 

Goji Labs collaborates closely with clients but generally within milestone-driven project frameworks. Communication aligns around deliverables and scheduled checkpoints. Bricx integrates directly into product operations, often working asynchronously alongside founders, PMs, and engineers. 

This embedded collaboration creates faster feedback loops and allows design decisions to evolve naturally with product discussions.

6. Flexibility & Startup Friendliness 

Goji Labs is highly startup-friendly for companies building products from scratch, especially founders who need guidance through early product decisions. 

Bricx is particularly effective for startups transitioning into growth mode, where priorities shift rapidly and experimentation becomes constant. 

Our workflows allow SaaS teams to pivot quickly without heavy restructuring of engagement scope.

7. Cost Efficiency & ROI

Goji Labs delivers strong ROI during early product creation by consolidating strategy, design, and development under one partner. 

For growth-stage SaaS companies, Bricx often delivers ROI through measurable UX improvements — increased activation, reduced churn, and improved usability metrics. 

Instead of evaluating ROI based on deliverables alone, our model ties design outcomes directly to product performance.

8. Strategic Impact 

Goji Labs contributes significantly during product definition and early strategy, helping shape product direction before launch. 

Bricx extends strategy into ongoing product evolution, influencing prioritization, experimentation, and long-term UX scalability. 

For SaaS teams optimizing growth loops, this continuous strategic involvement becomes a key differentiator.

9. Cultural & Team Fit 

Goji Labs fits well with founders seeking structured guidance and a partner capable of leading product creation end-to-end. 

Bricx aligns more naturally with fast-moving SaaS teams that value collaborative decision-making and rapid iteration. 

Our model works best when design operates as an integrated part of the product organization rather than an external execution layer.

10. Design Quality & Systems Thinking 

Goji Labs delivers strong UX backed by thoughtful research and reliable interface design, particularly effective during early product formation. 

Bricx balances high-quality visual execution with deep systems thinking, building scalable design systems and reusable UX patterns that support long-term SaaS growth. 

This reduces design debt and ensures products remain consistent as features expand over time.

Conclusion

Choosing the right agency between Goji Labs and Bricx depends on your use case, budget, and expected ROI from design. 

Goji Labs is ideal for companies building new products and needing structured product development support, while Bricx becomes the better option when optimizing SaaS growth, improving adoption, and scaling user experience outcomes. 

With extensive SaaS, AI, and Web3 experience, including our projects with Y Combinator, Sequoia, and Techstars-backed teams – we bring insights from 25+ case studies across industries to help you as an extended design arm across every stage of your product journey. 

Schedule a call with us now to discuss your goals & to know more about how we can help achieve them.