Finding PMF for Fray with a Designer First Landing Page
We designed a focused landing page to test real designer demand refine the positioning and gather high intent signals
Fray is an AI-powered Figma plugin built for UX designers who want to iterate faster without disrupting their existing workflows. It works as a sidekick inside Figma, helping designers explore alternate layouts, apply their own design systems, and generate Figma-ready frames quickly. Positioned as the Cursor for Designers, Fray focuses on fast iteration, system-aware design, and real-world usability for modern SaaS product teams.
The landing page successfully validated Fray’s positioning and demand, driving 3,000+ waitlist signups from designers across leading product teams including Google, Meta, Amazon, Apple, Microsoft, Slack, Spotify, Cisco, Vodafone, ClickUp, Intuit, and more. The quality of signups provided strong early PMF signals, confirming interest from experienced designers working on complex, real-world products and giving the Fray team clear confidence in the product direction.
