How We Revamped JoyHealth’s Web App and Marketing to Drive Patient Connection
We redesigned JoyHealth’s onboarding and web experience to reduce friction and boost engagement, alongside creating trust-building marketing collaterals.
JoyHealth is a diabetes care platform blending nutrition, behavior, and science, backed by one of India’s largest studies. They came to us with high drop-offs caused by a friction-heavy flow that sent users straight from ads to the App Store. They needed a smoother experience that encouraged exploration before download. While their branding was set, they needed a major UI/UX uplift and that’s where we came in.
With our redesign, JoyHealth shifted to an engaging web-first experience. It improved exploration and user engagement from channels like pharmacies and Tata 1mg. We created a dynamic home screen, personalized onboarding, and data-driven food suggestions. The improved experience boosted marketing performance. JoyHealth then extended our partnership to design brochures, standees, and emailers, making us their go-to design team.
