Redesigning the Procol Website to Increase Conversion Rates
Take a look at how we redesigned Procol’s website to improve clarity, usability, and conversions — ensuring a seamless user experience that drives action.
Procol is a leading procurement technology company that leverages AI, automation, and advanced analytics to optimize sourcing and procurement for enterprises. By enhancing efficiency and reducing procurement complexities, Procol empowers businesses to make smarter purchasing decisions while maintaining transparency and cost-effectiveness.
As a fast-growing procurement tech company, Procol needed a website that clearly communicated its value proposition and showcased its innovative solutions. However, their existing website suffered from usability issues, inconsistent design, and a lack of intuitive navigation, leading to reduced user engagement and conversion rates.
