Redesigning Sybill Without Disrupting Existing Users
Helping a Silicon Valley AI startup redesign a mature product while preserving workflows relied on by active users.
Sybill is a Silicon Valley–based, VC-funded AI sales assistant that learns from calls, emails, Slack, and CRM data to answer deal questions, automate follow-ups, update CRMs, and surface insights across sales conversations.
Over multiple months, we redesigned Sybill’s entire product experience with a strong focus on continuity—modernizing the interface and workflows while preserving familiarity for existing users, ensuring the redesign elevated usability without disrupting day-to-day sales operations.
