Audit First, Design Later

We didn’t jump into design. We started with questions. Where were users dropping off? What pages were doing well? What needed fixing?

The data painted a clear picture. Appsecure had decent traffic, mostly branded. But users, especially from the US, bounced fast.

The homepage had thousands of visits, yet most left in under 10 seconds. Blog pages got some views too, but the lead capture button didn’t work. A big miss.

94% of organic traffic came from people who already knew the brand. So awareness wasn’t the issue. Visitors showed up. They just didn’t stick or convert.

We made a 90-day action plan:

• Improve homepage retention

• Fix broken CTAs and tighten copy

• Add service pages with clear messaging

• Build a simpler conversion path

• Set up GA and GTM properly

No fluff. Just focused fixes that could move the needle.

Moodboarding to Match Mindsets

With strategy in place, we jumped into moodboarding. We dropped visual refs into Figma and shared them with Sandeep.

His feedback was quick and clear. No dark mode, even though it’s popular in cybersecurity. He wanted light mode for clarity. Fonts had to feel like Atlassian's clean and simple. No gradients. No purple. No green.

He showed us a site he liked: modern, secure, minimal. So we trimmed the fluff, picked sharper references, and uploaded a cleaner version.

Then came layout. We started with the hero section, exploring ways to show Appsecure’s credibility. The line “Top hackers behind PayPal, Reddit, LinkedIn” came from a casual chat with Sandeep. We knew it had to be upfront.

We tested different looks: some bold, some quieter. In the end, we chose what felt clean, direct, and easy to scan.

Once we locked the vibe, we moved into full-page design.

Hero Section

The hero section had one job: clearly state what Appsecure does and why it matters.

Headline & Sub- Headlines

We led with a straight-to-the-point headline:

“Continuous Pentest & Red Teaming in BugBounty Style.”

No buzzwords. No overused jargon. Just exactly what a CISO or CTO needs to hear.

Right below, we added their strongest trust anchor:

“Get your security testing done by top hackers of Fortune 1000 bug bounty programs.”

This was missing in the old site.

Background Animation

To reinforce the security feel, we used a radar-style background animation. It visually signals scanning, detection, and real-time protection; key themes in cybersecurity.

CTA

We made one small but impactful tweak to the CTA. “Secure Now” now redirects to the contact page for quicker conversion.
A second button, “Schedule A Call,” leads to a Calendly flow for lead qualification post-capture.

Client Logos

Just below the CTA buttons, we added a client logo strip as a social proof. No lengthy explanations. Just logos of brands people recognize. By placing this right under the hero, we made sure it’s one of the first things new visitors see. It anchors trust before they even scroll.

Homepage Iterations

Benefits Section

This section marked a transition, both in content and visual tone.

Sandeep wanted the site to be in light mode, but also liked the dark-themed hero. The challenge? Shifting from dark to light without making it feel like two different websites.

So instead of a hard break, our team introduced a cybersecurity-inspired background symbol. It created continuity, visually linking the two modes. This subtly reinforced the theme of real-time detection. 

The benefits themselves were broken down into three focused blocks:

1. Exploitable Vulnerabilities – Highlights that Appsecure finds real, impactful bugs, not noise.

2. Industry Expertise – Mentions verticals like fintech, AI, SaaS, automotive, and more.

3. Compliance Requirement – Covers ISO 27001, SOC 2, & HIPAA. A must-have for enterprise buyers.

Services Section

Next, we tackled services. The original structure was overwhelming with lots of bullets, hard to follow. So we broke things into three simple categories:

• Pentest-as-a-Service

• Red Teaming-as-a-Service

• Product Security-as-a-Service

A ‘Secure now’ CTA was designed in each service card. These CTA buttons made it possible to expand each service, so people could dive into specifics without being hit with a wall of text.  

Testimonials

We explored a few testimonial layout options and shared moodboards with Sandeep. He liked the dark theme from one and the expandable design from another. So, we combined the two.

The final design featured:

• A dark background to maintain visual continuity with the hero and footer

• Highlighted services to give context to each quote

• Clean logos, titles, and faces, nothing generic

An expandable “see more” feature kept the screen uncluttered. We also reused the testimonial block on the Contact Us page, paired with stats and a CTA, to boost trust at the key conversion point.

Stats Section

We created a clean, consistent metrics block to showcase Appsecure’s impact at a glance. Each stat stood out without overwhelming the design.

Below it, we added key certifications like CREST, SOC 2, and ISO 27001 to build trust with enterprise buyers.

These elements positioned Appsecure as more than just a pen-testing agency. This was a vetted, high-trust, enterprise-grade security partner.

In The News Section

After showcasing Appsecure’s services, testimonials, and metrics, we added 'press coverage', something equally powerful. Sandeep shared key mentions previously listed on their site, which became the anchor for the “As Featured In” section.

Instead of just logos, we highlighted specific stories with titles, excerpts, and thumbnails. This showed Appsecure isn’t just a behind-the-scenes vendor. They’re actively identifying real-world risks and making headlines by helping companies respond.

Blog Section

To showcase Appsecure’s expertise beyond clients and press, we featured blog posts directly on the homepage.

This reinforced technical credibility, let curious buyers explore real-world vulnerabilities, and kept the page fresh with ongoing updates.

We highlighted standout pieces with a thumbnail, headline, and “Read More” CTA, sparking interest without disrupting the flow. Blogs became a powerful proof point, showing Appsecure’s active role in uncovering threats and sharing valuable insights.

Single CTA

CTAs were simple: “Secure Now” redirected straight to the contact page. Later, we adjusted this with a secondary CTA “Schedule A Call” and added a Calendly redirect after form submission.

That way, we could qualify leads after the capture without overwhelming them upfront. It was a small UX tweak, but it made the flow feel lighter.

Supporting Pages That Build Authority

Beyond the homepage, we built the rest of the content system to do two things: educate and build trust.

Blogs Page

Once the homepage integration was finalized, we moved on to redesigning the full blog system.

We rebuilt the blog page to support both featured and categorized content. The top half featured a rotating carousel of key blogs, while the bottom section was designed for:

• Easy browsing with topic-based filters (Security Audit, Compliance, API Security, etc.)

• Fast scanning via consistent card layouts

• Seamless scalability for future posts

We added an email capture CTA to turn readers into leads. Blogs featured a scannable archive and in-depth view, each structured as a practical, story-driven casel.

About Us 

The About Us page was where we humanized the brand. We removed the executive section (as requested), added real team photos, and let Sandeep lead the copy.

His version spoke directly to their hacker-led ethos, which felt far more real than any generic team intro could.

Throughout all of these, we kept the tone consistent. Professional, but approachable. No filler. No overexplaining. Just: this is what we do, here’s why it works, and here’s who’s behind it.

Fast Feedback, Tight Collaboration

When he asked us to update the testimonial section, we shared two options. He picked one. We implemented it.

Sandeep handled the About Us copy himself. He knew the story best. We integrated his draft, refining layout and visuals.

Final tweaks included updating the CTA to “Book Meeting,” swapping metrics, fixing blog metadata, adjusting URLs with SEO redirects, adding Google Analytics + Tag Manager, and designing the Privacy Policy.

This wasn’t a waterfall project; it was fast, collaborative, and built on mutual trust.

Launch-Ready in Every Sense

With everything approved, we prepped for launch. The mobile version was done, components were clean and ready to hand off. We tested routing, forms, and Calendly integration.

Featured blogs and FAQs were in place, and the team section had real names and photos. Once finalized, we pushed designs to development.

The result: a sharper, clearer site that told Appsecure’s story and guided every visitor toward action.

Conclusion

The redesign turned the site into a clear, trust-building pitch. It explained Appsecure, showcased proof, and guided action. Built for scale, with SEO-ready content and seamless lead capture.