Modernizing Brand Identity

JK Yog came to us with a clear vision but an outdated execution. Their existing website looked dated and didn't reflect the quality of content they were producing. The challenge was refreshing their digital presence while keeping the spiritual and trustworthy feel their audience expected.

The client made our job easier by providing a specific template they liked. 

This gave us a clear direction from day one. Instead of spending weeks on mood boards and style exploration, we could focus on adapting their chosen aesthetic to work across their entire platform.

Template-Driven Approach

Most projects start with extensive mood boarding and competitive research. This one was different. JK Yog's clear direction meant we could skip the usual back-and-forth and focus on execution.

We still did our homework though. For specific sections like course discovery, we researched how successful educational platforms present their content. The goal was finding the sweet spot between JK Yog's vision and proven user experience patterns.

This approach saved weeks of iteration time. Instead of presenting multiple concepts, we could dive straight into refining the details that mattered. 

Course Discovery

The original "Discover Exclusive" section was functional but uninspiring. Users saw a basic list of courses without any visual hierarchy or compelling presentation. For a platform serving 100,000+ learners, this wasn't cutting it.

We transformed the course listings into engaging visual cards. Each course now had proper imagery, clear descriptions, and intuitive categorization. The new layout made browsing feel less like work and more like exploration.

The key insight was treating courses like products. Users needed to understand value before committing time. Better visuals and clearer information architecture made that possible.

Solving Class Scheduling

Here's where things got interesting. The original online classes section organized everything by day. Users had to mentally map things like: "What's available on Tuesday?" instead of "What yoga classes can I take?"

This backwards approach confused users and buried valuable content. We flipped the entire structure to be category-first. Now users browse by interest (Children's Bhagavad Gita, meditation, etc.) and then see when those classes happen.

The new system shows consistent time slots for each class type. If meditation happens at 10am, users know that's always the schedule. No more hunting through daily calendars to find their preferred content.

We also added testimonials and imagery for each class category. This helped users understand what they were signing up for before committing.

Optimizing the User Journey

Getting users from curious visitors to enrolled students required strategic thinking. We identified key conversion points and placed "Join SM Exclusive" calls-to-action at natural decision moments.

The subscription flow needed to feel seamless. Users could discover a class, understand the value, and sign up without friction. We designed multiple entry points so users could convert whenever they felt ready.

This wasn't about being pushy. It was about removing barriers when users wanted to take action.

Mobile-First Considerations

Over half of JK Yog's users access content on mobile devices. The original site worked on phones but wasn't optimized for touch interactions.

We redesigned navigation elements to be thumb-friendly. The project settings dropdown got special attention since users frequently accessed it on mobile. Small changes like larger touch targets and clearer visual hierarchy made a big difference.

The goal was ensuring the experience felt native on every device. Users shouldn't have to pinch and zoom to use basic features.

Dashboard Enhancement

Existing users needed their familiar workflows preserved while benefiting from the visual refresh. We updated dashboard components to match the new branding without changing core functionality.

Pricing modals, navigation elements, and user settings all got the modern treatment. The key was maintaining muscle memory while improving visual appeal.

This balance kept existing users happy while making the platform more attractive to new users. 

Conclusion

JK Yog needed results fast. We delivered the complete landing page design in just two days. The full project wrapped up in one month with weekly iterations based on their evolving needs.

This speed was possible because of their clear vision and our streamlined process. Instead of endless revisions, we could focus on execution and refinement.

The weekly request system kept momentum high & prevented scope creep while ensuring their most important needs got addressed first.