Introduction

A lifetime deal with over 1000 licenses for a product so powerful it scared most of its competitors.

But the only problem was, the website didn’t do justice to how good the product was.

Manyreach launched their lifetime deal to attract 1000+ users onto their cold email outreach software.

But as the buzz came down, they couldn’t generate a lot of sales for their normal pricing. 

The traffic was still there, people still loved the product, but new signups & sales slowly started declining.

It was time to re-brand Manyreach’s positioning to pierce through the saturated cold email market with a unique differentiation & fresh brand identity.

Creating The Positioning

Our first agenda was to get some real data understanding what are the current differentiation points for Manyreach.

We scheduled some user interviews with Manyreach power users to understand why they use Manyreach.

Some interesting points that came out:

• We can add unlimited contacts on Manyreach. No other product allows that without charging a premium.

• We can add unlimited senders.

• There are no monthly payments. Even if I don’t use the product, I can send cold emails whenever I want without paying for the software monthly.

After spending hours finding patterns & drafting a unique positioning. We found two:

• Manyreach has unlimited everything.

• There’s a fair - pay as you go pricing.

Hence the new positioning.

"The Only Truly Unlimited Cold Email Platform"

Manyreach lets you connect unlimited mailboxes to send cold emails to unlimited contacts & add unlimited team members under unlimited workspaces.

Design Exploration

The bold & confident positioning required an equally bold & confident look.

We set out our journey by creating a huge moodboard of different SaaS companies of bold positioning.

We walked through the moodboards together with the founders to understand our visual design inclinations to support the positioning.

After multiple rounds of rigorous iterations, we finally arrived at this version of the hero section.

Conversion Focused Homepage

Now that our positioning was defined and we could see it, our next challenge was structuring our homepage that amplifies our brand perception & maximizes sign ups.

We started off by defining our goal with the homepage:

Establish Manyreach as a well-established & unique software offer the market has not seen before.

We drafted the information architecture that would achieve this:

• Hero Section

• Customer Logos

• Text Testimonials

• Unique Benefits(along with more testimonials)

• About Manyreach(a story)

• Dealbreaker Features

• ICP Section

• Community Secondary CTA

• All Features Section

• FAQs

• Footer

The new homepage consistently converts 12% of all website visitors into Manyreach users.

Pricing Page Optimizations

As we rolled out the website, a lot of users started complaining they don’t understand the pricing.

This was our first iteration of the pricing slider inspired by multiple credit-based softwares.

After this pricing page was implemented, the AOV was stuck between $50-$60.

We realized this, talked to a bunch of new users about what they think about the existing pricing page & made some pivots.

Our goal was simple: increase signup rate & increase AOV to $75.

We simplified the plans, added various incentives to the bigger plans, and pushed more people to buy it.

Conclusion

If you enjoyed reading this, you’ll love how we redesigned their entire software to increase free-to-paid conversions.

Funny story - we started Bricx in Sep’23. We pitched Manyreach in Oct’23 to work for free. You know, to get our first portfolio element.

We worked with them for a month and they loved our work so much they decided to hire us to redesign their entire platform & website.

The cool part? They’re still working with us to continuously improve the product & convert more users into cold email fans.