Redesigning the Procol Website to Increase conversion rate

We redesigned Procol’s website to improve clarity, usability, and conversions—ensuring a seamless experience that drives action.

Client

Procol

Industry

B2B

Services

Website Redesign

Website

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About Procol

Procol is a leading procurement technology company that leverages AI, automation, and advanced analytics to optimize sourcing and procurement for enterprises. By enhancing efficiency and reducing procurement complexities, Procol empowers businesses to make smarter purchasing decisions while maintaining transparency and cost-effectiveness.

Outcomes

As a fast-growing procurement tech company, Procol needed a website that clearly communicated its value proposition and showcased its innovative solutions. However, their existing website suffered from usability issues, inconsistent design, and a lack of intuitive navigation, leading to reduced user engagement and conversion rates.