We visualized and designed the entire website experience for Socialsonic to maximize conversions leading to 1000s of happy users onboarded within weeks of launch.
Client
Socialsonic
Industry
Marketing
Services
Website Design
Website
About Socialsonic
Outcomes
Post launch, 1000s of users signed up to Socialsonic and ended up loving the product. We went ahead and designed all pages on their website & the product as well.
Introduction
Right after designing the product, we had to quickly design a landing page that best highlighted Socialsonic’s unique value proposition & maximized sign ups to the product.
Moodboarding
We start all our visual design explorations by crafting a moodboard with different inspiration options.
We created a huge moodboard with different visual design styles taking inspiration from direct & in-direct competitors.
The stakeholders at Socialsonic selected what they liked, and we proceeded onto creating hero section iterations.
Hero Section Iterations
From the moodboarding activity, we got insights into the visual design preferences. We brainstormed & designed a couple of hero section iterations for approval.
Landing Page
Once the hero section iterations were approved, we went ahead & designed a conversion-focused homepage while constantly collaborating with the Socialsonic marketing & product team.
The homepage clearly showcased core benefits, had tons of social proof, and explained the product that generates desire!
Pricing Page
When we started working on the pricing page, our goal was to maximize AOV and get most people to buy the annual plan.
This meant using the anchoring effect to highlight our best plan and cleverly use discounts to maximize annual plan sales.
Comparison Page
Socialsonic wanted to create a lot of BOFU content for SEO which meant comparison & alternative pages.
We created a templatized page for all comparison pages that clearly highlighted Socialsonic as a superior tool when compared to current industry standards.
Webinar Page
Socialsonic planned to invite top LinkedIn creators as guests to run weekly webinars. These webinars would reveal the secret sauce used by LinkedIn creators to grow & highlight Socialsonic’s core benefits to implement the techniques.
We designed the webinar signup page, stacked it with social proof, to maximize webinar signups which were then nurtured with a drip campaign.
Free Tool Page
Socialsonic created tons of free tools to get backlinks & boost their domain rating. We designed a templatized page for all tools they developed.
Conclusion
Over the course of the project, we helped Socialsonic conduct user interviews, identify pain points & create a stunning website in just 30 days.
Post launch, 1000s of users signed up to the platform, and ended up loving the product. We went ahead & designed all the other pages on their website and the product as well.
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