10 Best CPG UX Agencies That Drive Results - February 2026
10 Best CPG UX Agencies That Drive Results - February 2026
10 Best CPG UX Agencies That Drive Results - February 2026
Looking to modernize your consumer brand? Explore the top 10 CPG UX agencies helping products shine across ecommerce and DTC channels.
Looking to modernize your consumer brand? Explore the top 10 CPG UX agencies helping products shine across ecommerce and DTC channels.
Looking to modernize your consumer brand? Explore the top 10 CPG UX agencies helping products shine across ecommerce and DTC channels.
4 minutes
4 minutes
4 minutes
February, 2026
February, 2026
February, 2026
Introduction
Over the last few months, we spoke to over 57 design agencies globally, ran actual sales calls & made one of the most comprehensive agency comparisons ever done.
We gave them the same documented project brief & analyzed them based on:
Pricing
Engagement Model
Payment Structure
Timeline
Team Structure
Number of Employees
Domain Expertise
Depth of Service
Business Thinking (Conversion Rate Optimization)
Client Collaboration
Dev Handoff Process
Work Setup (Remote/Hybrid/In-Office)
We then took all this information and created “The Ultimate UX Agency Benchmarking Report for 2025.” Before diving into this list of UX agencies in CPG, it’s worth mentioning that Bricx consistently ranks as a leading choice for SaaS companies seeking high-quality UI/UX design.
Based on our global benchmarks, we handpicked a selected list of the 10 best CPG UX design agencies helping brands drive product engagement, build loyalty, and deliver seamless consumer journeys.
By the end, you’ll know exactly which UX agency aligns with your CPG goals & how they can support your digital transformation.
Introduction
Over the last few months, we spoke to over 57 design agencies globally, ran actual sales calls & made one of the most comprehensive agency comparisons ever done.
We gave them the same documented project brief & analyzed them based on:
Pricing
Engagement Model
Payment Structure
Timeline
Team Structure
Number of Employees
Domain Expertise
Depth of Service
Business Thinking (Conversion Rate Optimization)
Client Collaboration
Dev Handoff Process
Work Setup (Remote/Hybrid/In-Office)
We then took all this information and created “The Ultimate UX Agency Benchmarking Report for 2025.” Before diving into this list of UX agencies in CPG, it’s worth mentioning that Bricx consistently ranks as a leading choice for SaaS companies seeking high-quality UI/UX design.
Based on our global benchmarks, we handpicked a selected list of the 10 best CPG UX design agencies helping brands drive product engagement, build loyalty, and deliver seamless consumer journeys.
By the end, you’ll know exactly which UX agency aligns with your CPG goals & how they can support your digital transformation.
Introduction
Over the last few months, we spoke to over 57 design agencies globally, ran actual sales calls & made one of the most comprehensive agency comparisons ever done.
We gave them the same documented project brief & analyzed them based on:
Pricing
Engagement Model
Payment Structure
Timeline
Team Structure
Number of Employees
Domain Expertise
Depth of Service
Business Thinking (Conversion Rate Optimization)
Client Collaboration
Dev Handoff Process
Work Setup (Remote/Hybrid/In-Office)
We then took all this information and created “The Ultimate UX Agency Benchmarking Report for 2025.” Before diving into this list of UX agencies in CPG, it’s worth mentioning that Bricx consistently ranks as a leading choice for SaaS companies seeking high-quality UI/UX design.
Based on our global benchmarks, we handpicked a selected list of the 10 best CPG UX design agencies helping brands drive product engagement, build loyalty, and deliver seamless consumer journeys.
By the end, you’ll know exactly which UX agency aligns with your CPG goals & how they can support your digital transformation.
How To Evaluate Your CPG UX Agency?
During our benchmarking, we identified three key issues that often arise while choosing the best CPG UX agencies:
Agencies lack understanding of FMCG retail cycles or omnichannel consumer behavior.
Many designs are aesthetic but fail to improve in-store conversions or D2C funnel drop-offs.
Several agencies don’t support GTM speed and rapid iteration needed in competitive CPG launches.
How To Evaluate Your CPG UX Agency?
During our benchmarking, we identified three key issues that often arise while choosing the best CPG UX agencies:
Agencies lack understanding of FMCG retail cycles or omnichannel consumer behavior.
Many designs are aesthetic but fail to improve in-store conversions or D2C funnel drop-offs.
Several agencies don’t support GTM speed and rapid iteration needed in competitive CPG launches.
How To Evaluate Your CPG UX Agency?
During our benchmarking, we identified three key issues that often arise while choosing the best CPG UX agencies:
Agencies lack understanding of FMCG retail cycles or omnichannel consumer behavior.
Many designs are aesthetic but fail to improve in-store conversions or D2C funnel drop-offs.
Several agencies don’t support GTM speed and rapid iteration needed in competitive CPG launches.
Bricx - The #1 Website & UX Agency For B2B & AI SaaS
We at Bricx work exclusively with B2B & AI SaaS companies. See Bricx's portfolio & case studies. Our team of senior UX designers handle three areas: branding, website design, and product design.
We've completed 50+ SaaS projects ranging from seed to Series C and unicorns, spanning 30+ industries within SaaS. Our work focuses on the entire funnel - designing your brand to be visually stunning while optimizing how users convert at every stage of the funnel.
Our clients include Writesonic (YC S21), Sybill, Camb.ai, LTV.ai, AT Kearney, and others. We've built up 25+ UX case studies documenting projects we've completed. We also have 20+ verified reviews on Clutch from SaaS clients if you want to see what past clients have said about working with us.
Book a call to talk through what you're working on. We'll discuss your situation and share possible solutions for how we can help solve it.
Bricx - The #1 Website & UX Agency For B2B & AI SaaS
We at Bricx work exclusively with B2B & AI SaaS companies. See Bricx's portfolio & case studies. Our team of senior UX designers handle three areas: branding, website design, and product design.
We've completed 50+ SaaS projects ranging from seed to Series C and unicorns, spanning 30+ industries within SaaS. Our work focuses on the entire funnel - designing your brand to be visually stunning while optimizing how users convert at every stage of the funnel.
Our clients include Writesonic (YC S21), Sybill, Camb.ai, LTV.ai, AT Kearney, and others. We've built up 25+ UX case studies documenting projects we've completed. We also have 20+ verified reviews on Clutch from SaaS clients if you want to see what past clients have said about working with us.
Book a call to talk through what you're working on. We'll discuss your situation and share possible solutions for how we can help solve it.
Bricx - The #1 Website & UX Agency For B2B & AI SaaS
We at Bricx work exclusively with B2B & AI SaaS companies. See Bricx's portfolio & case studies. Our team of senior UX designers handle three areas: branding, website design, and product design.
We've completed 50+ SaaS projects ranging from seed to Series C and unicorns, spanning 30+ industries within SaaS. Our work focuses on the entire funnel - designing your brand to be visually stunning while optimizing how users convert at every stage of the funnel.
Our clients include Writesonic (YC S21), Sybill, Camb.ai, LTV.ai, AT Kearney, and others. We've built up 25+ UX case studies documenting projects we've completed. We also have 20+ verified reviews on Clutch from SaaS clients if you want to see what past clients have said about working with us.
Book a call to talk through what you're working on. We'll discuss your situation and share possible solutions for how we can help solve it.
10 Best CPG UX Agencies: [2025 Comparison]
Bricx
Bricx is a founder-led UX design agency exclusively working with B2B & AI SaaS startups to get more signups, increase conversions, and reduce user churn.
We have a running list of 25+ UX case studies of successfully completed website & product design projects for our clients.
Our clients vouch for our impeccable visual design taste along with deep product knowledge resulting in standout products with a delightful user experience.
Bricx is a trusted design partner of fast-growing SaaS backed by Y Combinator, Accel, Sequoia, Riverside Ventures, Techstars, Greyloft, Blume Ventures, and other reputed venture firms.
We’re a niche group of SaaS UX specialists who enjoy working with startups who like to move fast, test new ideas, and iterate even faster.
If that’s you — feel free to book a call with one of our founders, and they’ll be able to guide you through how we can collaborate.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: High
AI Design Experience: High
Client Communication (Meetings + Daily Updates): PM-led updates + Slack access
App/Web Dev Support: Frontend + Webflow-ready handoffs
Office Culture: Remote-first, async-friendly
Momentum
Momentum partners with fast-scaling CPG companies to craft performance-driven D2C, omnichannel, and retail experiences.
They’re known for blending consumer psychology with conversion design—perfect for brands that want design to directly drive results.
Momentum’s team takes an iterative approach, aligning business goals with UX to reduce friction and maximize engagement.
They are especially strong with retail integrations, Shopify ecosystems, and omnichannel flows that support global scale.
Their structured updates and transparent communication make them an ideal partner for growth-stage companies.
As one of the best CPG UX agencies, Momentum is recognized for uniting behavioral science with performance design.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: High
AI Design Experience: Moderate
Client Communication (Meetings + Daily Updates): PM-led updates via Slack + Notion
App/Web Dev Support: Handoff for frontend + Shopify
Office Culture: Remote-first, global team
Clay
Momentum partners with fast-scaling CPG companies to craft performance-driven D2C, omnichannel, and retail experiences.
They’re known for blending consumer psychology with conversion design—perfect for brands that want design to directly drive results.
Momentum’s team takes an iterative approach, aligning business goals with UX to reduce friction and maximize engagement.
They are especially strong with retail integrations, Shopify ecosystems, and omnichannel flows that support global scale.
Their structured updates and transparent communication make them an ideal partner for growth-stage companies.
As one of the best CPG UX agencies, Momentum is recognized for uniting behavioral science with performance design.
Employees-to-Client Ratio (Bandwidth): 3:1
Process Maturity: High
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Bi-weekly standups + email
App/Web Dev Support: Frontend Web + Shopify-ready
Office Culture: San Francisco HQ with hybrid culture
Red Antler
Known for building brands like Allbirds and Casper, Red Antler excels at taking zero-to-one CPG startups to household names.
They provide holistic services, spanning naming, brand identity, D2C UX, and packaging.
Their work has shaped some of the most iconic consumer brands of the last decade.
Red Antler is deeply skilled in launching disruptive products that demand a memorable, consumer-first identity.
Their collaborative approach ensures alignment from strategy to launch.
Among the best CPG UX agencies, Red Antler remains a top choice for ambitious startups with bold visions.
Employees-to-Client Ratio (Bandwidth): 3:1
Process Maturity: Moderate
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Dedicated PM + Notion
App/Web Dev Support: Partner dev studios
Office Culture: New York-based, hybrid setup
Beyond
Beyond works with large CPG enterprises on omnichannel user journeys, R&D platforms, and eCommerce tooling.
They excel at solving enterprise-scale challenges through a mix of agile workflows and systems thinking.
The team specializes in designing internal platforms, retail systems, and D2C flows for global reach.
Beyond is known for combining enterprise rigor with design-led problem solving.
They thrive in complex environments that demand long-term scalability and performance.
As one of the best CPG UX agencies, Beyond is trusted by enterprise CPG leaders to modernize operations and digital touchpoints.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: High
AI Design Experience: Moderate
Client Communication (Meetings + Daily Updates): Daily standups + reports
App/Web Dev Support: Full-stack agile delivery
Office Culture: Global studios with delivery hubs in US & UK
Work & Co
Work & Co helps Fortune 500 CPG companies modernize digital journeys with UX systems thinking and design maturity.
Their team is known for tackling enterprise-scale redesigns of ecommerce platforms, loyalty programs, and mobile apps.
They bring meticulous design processes and end-to-end execution, from research to development.
Work & Co emphasizes clarity, consistency, and scalability across all digital ecosystems.
Clients choose them for their ability to execute large transformations without losing creative precision.
Among the best CPG UX agencies, Work & Co stands out for delivering enterprise-grade experiences with measurable impact.
Employees-to-Client Ratio (Bandwidth): 3:1
Process Maturity: High
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Weekly deep-dive sessions
App/Web Dev Support: End-to-end dev
Office Culture: NYC-based, hybrid team
Upstatement
Upstatement merges UX with content-first thinking, making them ideal for brands that rely on community, storytelling, or recipes.
They specialize in food, wellness, and home categories where storytelling drives consumer engagement.
The team blends editorial expertise with digital commerce to build hybrid experiences.
Their design process ensures brands can authentically connect with audiences across multiple touchpoints.
Upstatement’s solutions integrate storytelling, community, and commerce into unified user journeys.
As one of the best CPG UX agencies, they excel at crafting editorial-commerce products that resonate with loyal brand communities.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: Moderate
AI Design Experience: Moderate
Client Communication (Meetings + Daily Updates): Slack + weekly syncs
App/Web Dev Support: JAMStack + Shopify handoffs
Office Culture: Remote-friendly with US offices
Ueno (now part of Twitter)
Though now part of Twitter, Ueno’s legacy portfolio continues to inspire.
They were known for high-impact creative direction that made CPG brands stand out in crowded markets.
Ueno specialized in bold, youth-focused design that encouraged shareability and virality.
Their portfolio includes disruptive digital-first campaigns for consumer brands targeting younger demographics.
While the studio has since merged, their influence remains in how modern UX is approached.
Among the best CPG UX agencies historically, Ueno still represents a benchmark for creative risk-taking in consumer products.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: Moderate
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Weekly calls + Slack
App/Web Dev Support: UI handoff only
Office Culture: Creative studio vibe
10 Best CPG UX Agencies: [2025 Comparison]
Bricx
Bricx is a founder-led UX design agency exclusively working with B2B & AI SaaS startups to get more signups, increase conversions, and reduce user churn.
We have a running list of 25+ UX case studies of successfully completed website & product design projects for our clients.
Our clients vouch for our impeccable visual design taste along with deep product knowledge resulting in standout products with a delightful user experience.
Bricx is a trusted design partner of fast-growing SaaS backed by Y Combinator, Accel, Sequoia, Riverside Ventures, Techstars, Greyloft, Blume Ventures, and other reputed venture firms.
We’re a niche group of SaaS UX specialists who enjoy working with startups who like to move fast, test new ideas, and iterate even faster.
If that’s you — feel free to book a call with one of our founders, and they’ll be able to guide you through how we can collaborate.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: High
AI Design Experience: High
Client Communication (Meetings + Daily Updates): PM-led updates + Slack access
App/Web Dev Support: Frontend + Webflow-ready handoffs
Office Culture: Remote-first, async-friendly
Momentum
Momentum partners with fast-scaling CPG companies to craft performance-driven D2C, omnichannel, and retail experiences.
They’re known for blending consumer psychology with conversion design—perfect for brands that want design to directly drive results.
Momentum’s team takes an iterative approach, aligning business goals with UX to reduce friction and maximize engagement.
They are especially strong with retail integrations, Shopify ecosystems, and omnichannel flows that support global scale.
Their structured updates and transparent communication make them an ideal partner for growth-stage companies.
As one of the best CPG UX agencies, Momentum is recognized for uniting behavioral science with performance design.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: High
AI Design Experience: Moderate
Client Communication (Meetings + Daily Updates): PM-led updates via Slack + Notion
App/Web Dev Support: Handoff for frontend + Shopify
Office Culture: Remote-first, global team
Clay
Momentum partners with fast-scaling CPG companies to craft performance-driven D2C, omnichannel, and retail experiences.
They’re known for blending consumer psychology with conversion design—perfect for brands that want design to directly drive results.
Momentum’s team takes an iterative approach, aligning business goals with UX to reduce friction and maximize engagement.
They are especially strong with retail integrations, Shopify ecosystems, and omnichannel flows that support global scale.
Their structured updates and transparent communication make them an ideal partner for growth-stage companies.
As one of the best CPG UX agencies, Momentum is recognized for uniting behavioral science with performance design.
Employees-to-Client Ratio (Bandwidth): 3:1
Process Maturity: High
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Bi-weekly standups + email
App/Web Dev Support: Frontend Web + Shopify-ready
Office Culture: San Francisco HQ with hybrid culture
Red Antler
Known for building brands like Allbirds and Casper, Red Antler excels at taking zero-to-one CPG startups to household names.
They provide holistic services, spanning naming, brand identity, D2C UX, and packaging.
Their work has shaped some of the most iconic consumer brands of the last decade.
Red Antler is deeply skilled in launching disruptive products that demand a memorable, consumer-first identity.
Their collaborative approach ensures alignment from strategy to launch.
Among the best CPG UX agencies, Red Antler remains a top choice for ambitious startups with bold visions.
Employees-to-Client Ratio (Bandwidth): 3:1
Process Maturity: Moderate
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Dedicated PM + Notion
App/Web Dev Support: Partner dev studios
Office Culture: New York-based, hybrid setup
Beyond
Beyond works with large CPG enterprises on omnichannel user journeys, R&D platforms, and eCommerce tooling.
They excel at solving enterprise-scale challenges through a mix of agile workflows and systems thinking.
The team specializes in designing internal platforms, retail systems, and D2C flows for global reach.
Beyond is known for combining enterprise rigor with design-led problem solving.
They thrive in complex environments that demand long-term scalability and performance.
As one of the best CPG UX agencies, Beyond is trusted by enterprise CPG leaders to modernize operations and digital touchpoints.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: High
AI Design Experience: Moderate
Client Communication (Meetings + Daily Updates): Daily standups + reports
App/Web Dev Support: Full-stack agile delivery
Office Culture: Global studios with delivery hubs in US & UK
Work & Co
Work & Co helps Fortune 500 CPG companies modernize digital journeys with UX systems thinking and design maturity.
Their team is known for tackling enterprise-scale redesigns of ecommerce platforms, loyalty programs, and mobile apps.
They bring meticulous design processes and end-to-end execution, from research to development.
Work & Co emphasizes clarity, consistency, and scalability across all digital ecosystems.
Clients choose them for their ability to execute large transformations without losing creative precision.
Among the best CPG UX agencies, Work & Co stands out for delivering enterprise-grade experiences with measurable impact.
Employees-to-Client Ratio (Bandwidth): 3:1
Process Maturity: High
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Weekly deep-dive sessions
App/Web Dev Support: End-to-end dev
Office Culture: NYC-based, hybrid team
Upstatement
Upstatement merges UX with content-first thinking, making them ideal for brands that rely on community, storytelling, or recipes.
They specialize in food, wellness, and home categories where storytelling drives consumer engagement.
The team blends editorial expertise with digital commerce to build hybrid experiences.
Their design process ensures brands can authentically connect with audiences across multiple touchpoints.
Upstatement’s solutions integrate storytelling, community, and commerce into unified user journeys.
As one of the best CPG UX agencies, they excel at crafting editorial-commerce products that resonate with loyal brand communities.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: Moderate
AI Design Experience: Moderate
Client Communication (Meetings + Daily Updates): Slack + weekly syncs
App/Web Dev Support: JAMStack + Shopify handoffs
Office Culture: Remote-friendly with US offices
Ueno (now part of Twitter)
Though now part of Twitter, Ueno’s legacy portfolio continues to inspire.
They were known for high-impact creative direction that made CPG brands stand out in crowded markets.
Ueno specialized in bold, youth-focused design that encouraged shareability and virality.
Their portfolio includes disruptive digital-first campaigns for consumer brands targeting younger demographics.
While the studio has since merged, their influence remains in how modern UX is approached.
Among the best CPG UX agencies historically, Ueno still represents a benchmark for creative risk-taking in consumer products.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: Moderate
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Weekly calls + Slack
App/Web Dev Support: UI handoff only
Office Culture: Creative studio vibe
10 Best CPG UX Agencies: [2025 Comparison]
Bricx
Bricx is a founder-led UX design agency exclusively working with B2B & AI SaaS startups to get more signups, increase conversions, and reduce user churn.
We have a running list of 25+ UX case studies of successfully completed website & product design projects for our clients.
Our clients vouch for our impeccable visual design taste along with deep product knowledge resulting in standout products with a delightful user experience.
Bricx is a trusted design partner of fast-growing SaaS backed by Y Combinator, Accel, Sequoia, Riverside Ventures, Techstars, Greyloft, Blume Ventures, and other reputed venture firms.
We’re a niche group of SaaS UX specialists who enjoy working with startups who like to move fast, test new ideas, and iterate even faster.
If that’s you — feel free to book a call with one of our founders, and they’ll be able to guide you through how we can collaborate.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: High
AI Design Experience: High
Client Communication (Meetings + Daily Updates): PM-led updates + Slack access
App/Web Dev Support: Frontend + Webflow-ready handoffs
Office Culture: Remote-first, async-friendly
Momentum
Momentum partners with fast-scaling CPG companies to craft performance-driven D2C, omnichannel, and retail experiences.
They’re known for blending consumer psychology with conversion design—perfect for brands that want design to directly drive results.
Momentum’s team takes an iterative approach, aligning business goals with UX to reduce friction and maximize engagement.
They are especially strong with retail integrations, Shopify ecosystems, and omnichannel flows that support global scale.
Their structured updates and transparent communication make them an ideal partner for growth-stage companies.
As one of the best CPG UX agencies, Momentum is recognized for uniting behavioral science with performance design.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: High
AI Design Experience: Moderate
Client Communication (Meetings + Daily Updates): PM-led updates via Slack + Notion
App/Web Dev Support: Handoff for frontend + Shopify
Office Culture: Remote-first, global team
Clay
Momentum partners with fast-scaling CPG companies to craft performance-driven D2C, omnichannel, and retail experiences.
They’re known for blending consumer psychology with conversion design—perfect for brands that want design to directly drive results.
Momentum’s team takes an iterative approach, aligning business goals with UX to reduce friction and maximize engagement.
They are especially strong with retail integrations, Shopify ecosystems, and omnichannel flows that support global scale.
Their structured updates and transparent communication make them an ideal partner for growth-stage companies.
As one of the best CPG UX agencies, Momentum is recognized for uniting behavioral science with performance design.
Employees-to-Client Ratio (Bandwidth): 3:1
Process Maturity: High
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Bi-weekly standups + email
App/Web Dev Support: Frontend Web + Shopify-ready
Office Culture: San Francisco HQ with hybrid culture
Red Antler
Known for building brands like Allbirds and Casper, Red Antler excels at taking zero-to-one CPG startups to household names.
They provide holistic services, spanning naming, brand identity, D2C UX, and packaging.
Their work has shaped some of the most iconic consumer brands of the last decade.
Red Antler is deeply skilled in launching disruptive products that demand a memorable, consumer-first identity.
Their collaborative approach ensures alignment from strategy to launch.
Among the best CPG UX agencies, Red Antler remains a top choice for ambitious startups with bold visions.
Employees-to-Client Ratio (Bandwidth): 3:1
Process Maturity: Moderate
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Dedicated PM + Notion
App/Web Dev Support: Partner dev studios
Office Culture: New York-based, hybrid setup
Beyond
Beyond works with large CPG enterprises on omnichannel user journeys, R&D platforms, and eCommerce tooling.
They excel at solving enterprise-scale challenges through a mix of agile workflows and systems thinking.
The team specializes in designing internal platforms, retail systems, and D2C flows for global reach.
Beyond is known for combining enterprise rigor with design-led problem solving.
They thrive in complex environments that demand long-term scalability and performance.
As one of the best CPG UX agencies, Beyond is trusted by enterprise CPG leaders to modernize operations and digital touchpoints.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: High
AI Design Experience: Moderate
Client Communication (Meetings + Daily Updates): Daily standups + reports
App/Web Dev Support: Full-stack agile delivery
Office Culture: Global studios with delivery hubs in US & UK
Work & Co
Work & Co helps Fortune 500 CPG companies modernize digital journeys with UX systems thinking and design maturity.
Their team is known for tackling enterprise-scale redesigns of ecommerce platforms, loyalty programs, and mobile apps.
They bring meticulous design processes and end-to-end execution, from research to development.
Work & Co emphasizes clarity, consistency, and scalability across all digital ecosystems.
Clients choose them for their ability to execute large transformations without losing creative precision.
Among the best CPG UX agencies, Work & Co stands out for delivering enterprise-grade experiences with measurable impact.
Employees-to-Client Ratio (Bandwidth): 3:1
Process Maturity: High
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Weekly deep-dive sessions
App/Web Dev Support: End-to-end dev
Office Culture: NYC-based, hybrid team
Upstatement
Upstatement merges UX with content-first thinking, making them ideal for brands that rely on community, storytelling, or recipes.
They specialize in food, wellness, and home categories where storytelling drives consumer engagement.
The team blends editorial expertise with digital commerce to build hybrid experiences.
Their design process ensures brands can authentically connect with audiences across multiple touchpoints.
Upstatement’s solutions integrate storytelling, community, and commerce into unified user journeys.
As one of the best CPG UX agencies, they excel at crafting editorial-commerce products that resonate with loyal brand communities.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: Moderate
AI Design Experience: Moderate
Client Communication (Meetings + Daily Updates): Slack + weekly syncs
App/Web Dev Support: JAMStack + Shopify handoffs
Office Culture: Remote-friendly with US offices
Ueno (now part of Twitter)
Though now part of Twitter, Ueno’s legacy portfolio continues to inspire.
They were known for high-impact creative direction that made CPG brands stand out in crowded markets.
Ueno specialized in bold, youth-focused design that encouraged shareability and virality.
Their portfolio includes disruptive digital-first campaigns for consumer brands targeting younger demographics.
While the studio has since merged, their influence remains in how modern UX is approached.
Among the best CPG UX agencies historically, Ueno still represents a benchmark for creative risk-taking in consumer products.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: Moderate
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Weekly calls + Slack
App/Web Dev Support: UI handoff only
Office Culture: Creative studio vibe
Bakken & Bæck
Based in Oslo, Bakken & Bæck combines AI, UX, and full-stack development to build the future of wellness and subscription-based CPG products.
They excel at bridging data-driven personalization with consumer-facing design.
Their portfolio includes digital-first brands where technology and lifestyle intersect.
Bakken & Bæck’s multidisciplinary teams bring together designers, engineers, and strategists for cohesive outcomes.
They are especially strong in subscription and digital wellness flows.
As one of the best CPG UX agencies, they are well-suited for companies innovating at the intersection of consumer goods and technology.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: High
AI Design Experience: High
Client Communication (Meetings + Daily Updates): Slack + Loom walkthroughs
App/Web Dev Support: Full-stack product teams
Office Culture: Oslo HQ, hybrid Europe teams
Hello Monday
Based in Oslo, Bakken & Bæck combines AI, UX, and full-stack development to build the future of wellness and subscription-based CPG products.
They excel at bridging data-driven personalization with consumer-facing design.
Their portfolio includes digital-first brands where technology and lifestyle intersect.
Bakken & Bæck’s multidisciplinary teams bring together designers, engineers, and strategists for cohesive outcomes.
They are especially strong in subscription and digital wellness flows.
As one of the best CPG UX agencies, they are well-suited for companies innovating at the intersection of consumer goods and technology.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: Moderate
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Weekly meetings + Notion
App/Web Dev Support: Frontend + animations
Office Culture: Copenhagen-rooted, remote-friendly
Conclusion
Choosing the right UX partner in CPG isn’t just about great visuals—it’s about understanding consumer behavior, retail cycles, and building experiences that increase engagement and drive loyalty. From D2C flows to internal product innovation, the right UX team can help amplify every touchpoint of your product.
Partnering with the right CPG UX agency can help turn product catalogs, purchase flows, and backend logistics into streamlined, consumer‑ready journeys. As you evaluate your options, choose a team that understands consumer behavior, aligns with your brand values, and values clarity and usability. With the right collaboration, your UX can become a key driver of brand loyalty and business performance.
FAQs
1. What makes a UX agency a good fit for a CPG brand?
A strong CPG‑UX agency understands both e‑commerce and product‑centric users. They design intuitive online stores, product catalogs, subscription flows, and brand dashboards — optimizing for discoverability, conversion, and a seamless customer journey from discovery to purchase.
2. Why is UX especially important for CPG companies, not just for tech or SaaS?
CPG products often rely on impulse buying, repeat purchases, and brand trust. Good UX helps present products clearly, reduces friction during checkout, builds brand credibility, and supports smooth reordering or subscription flows, which can significantly boost sales and user loyalty.
3. What common UX challenges arise in CPG‑focused digital platforms?
Challenges include handling large product catalogs, presenting variants/options (size, flavor, subscription), simplifying checkout/payment flows, ensuring mobile‑friendly design, and balancing aesthetics with usability — all while keeping conversion funnels tight and user trust high.
4. How can a CPG‑UX agency help improve conversions and retention for a product brand?
By designing for ease of browsing, fast onboarding, clear product descriptions, smooth checkout and payment, easy reorders or subscriptions, and trustworthy branding (visuals + messaging). Good UX removes friction, making repeat purchases more likely.
5. What types of CPG businesses benefit most from hiring a specialized UX agency?
Direct‑to‑consumer (DTC) brands, subscription‑based consumer goods, online grocery/household products stores, lifestyle brands, and any product business selling online or via digital channels — especially those scaling fast or competing in crowded markets.
6. How should you evaluate a UX agency for a CPG project before hiring?
Look for prior work with product‑heavy e‑commerce, DTC or retail brands; check their expertise in catalog/product flows, checkout UX, responsive design, subscription or repeat‑order flows; inspect if they understand consumer behavior, conversion metrics, and brand‑driven design.
Bakken & Bæck
Based in Oslo, Bakken & Bæck combines AI, UX, and full-stack development to build the future of wellness and subscription-based CPG products.
They excel at bridging data-driven personalization with consumer-facing design.
Their portfolio includes digital-first brands where technology and lifestyle intersect.
Bakken & Bæck’s multidisciplinary teams bring together designers, engineers, and strategists for cohesive outcomes.
They are especially strong in subscription and digital wellness flows.
As one of the best CPG UX agencies, they are well-suited for companies innovating at the intersection of consumer goods and technology.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: High
AI Design Experience: High
Client Communication (Meetings + Daily Updates): Slack + Loom walkthroughs
App/Web Dev Support: Full-stack product teams
Office Culture: Oslo HQ, hybrid Europe teams
Hello Monday
Based in Oslo, Bakken & Bæck combines AI, UX, and full-stack development to build the future of wellness and subscription-based CPG products.
They excel at bridging data-driven personalization with consumer-facing design.
Their portfolio includes digital-first brands where technology and lifestyle intersect.
Bakken & Bæck’s multidisciplinary teams bring together designers, engineers, and strategists for cohesive outcomes.
They are especially strong in subscription and digital wellness flows.
As one of the best CPG UX agencies, they are well-suited for companies innovating at the intersection of consumer goods and technology.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: Moderate
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Weekly meetings + Notion
App/Web Dev Support: Frontend + animations
Office Culture: Copenhagen-rooted, remote-friendly
Conclusion
Choosing the right UX partner in CPG isn’t just about great visuals—it’s about understanding consumer behavior, retail cycles, and building experiences that increase engagement and drive loyalty. From D2C flows to internal product innovation, the right UX team can help amplify every touchpoint of your product.
Partnering with the right CPG UX agency can help turn product catalogs, purchase flows, and backend logistics into streamlined, consumer‑ready journeys. As you evaluate your options, choose a team that understands consumer behavior, aligns with your brand values, and values clarity and usability. With the right collaboration, your UX can become a key driver of brand loyalty and business performance.
FAQs
1. What makes a UX agency a good fit for a CPG brand?
A strong CPG‑UX agency understands both e‑commerce and product‑centric users. They design intuitive online stores, product catalogs, subscription flows, and brand dashboards — optimizing for discoverability, conversion, and a seamless customer journey from discovery to purchase.
2. Why is UX especially important for CPG companies, not just for tech or SaaS?
CPG products often rely on impulse buying, repeat purchases, and brand trust. Good UX helps present products clearly, reduces friction during checkout, builds brand credibility, and supports smooth reordering or subscription flows, which can significantly boost sales and user loyalty.
3. What common UX challenges arise in CPG‑focused digital platforms?
Challenges include handling large product catalogs, presenting variants/options (size, flavor, subscription), simplifying checkout/payment flows, ensuring mobile‑friendly design, and balancing aesthetics with usability — all while keeping conversion funnels tight and user trust high.
4. How can a CPG‑UX agency help improve conversions and retention for a product brand?
By designing for ease of browsing, fast onboarding, clear product descriptions, smooth checkout and payment, easy reorders or subscriptions, and trustworthy branding (visuals + messaging). Good UX removes friction, making repeat purchases more likely.
5. What types of CPG businesses benefit most from hiring a specialized UX agency?
Direct‑to‑consumer (DTC) brands, subscription‑based consumer goods, online grocery/household products stores, lifestyle brands, and any product business selling online or via digital channels — especially those scaling fast or competing in crowded markets.
6. How should you evaluate a UX agency for a CPG project before hiring?
Look for prior work with product‑heavy e‑commerce, DTC or retail brands; check their expertise in catalog/product flows, checkout UX, responsive design, subscription or repeat‑order flows; inspect if they understand consumer behavior, conversion metrics, and brand‑driven design.
Bakken & Bæck
Based in Oslo, Bakken & Bæck combines AI, UX, and full-stack development to build the future of wellness and subscription-based CPG products.
They excel at bridging data-driven personalization with consumer-facing design.
Their portfolio includes digital-first brands where technology and lifestyle intersect.
Bakken & Bæck’s multidisciplinary teams bring together designers, engineers, and strategists for cohesive outcomes.
They are especially strong in subscription and digital wellness flows.
As one of the best CPG UX agencies, they are well-suited for companies innovating at the intersection of consumer goods and technology.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: High
AI Design Experience: High
Client Communication (Meetings + Daily Updates): Slack + Loom walkthroughs
App/Web Dev Support: Full-stack product teams
Office Culture: Oslo HQ, hybrid Europe teams
Hello Monday
Based in Oslo, Bakken & Bæck combines AI, UX, and full-stack development to build the future of wellness and subscription-based CPG products.
They excel at bridging data-driven personalization with consumer-facing design.
Their portfolio includes digital-first brands where technology and lifestyle intersect.
Bakken & Bæck’s multidisciplinary teams bring together designers, engineers, and strategists for cohesive outcomes.
They are especially strong in subscription and digital wellness flows.
As one of the best CPG UX agencies, they are well-suited for companies innovating at the intersection of consumer goods and technology.
Employees-to-Client Ratio (Bandwidth): 2:1
Process Maturity: Moderate
AI Design Experience: Low
Client Communication (Meetings + Daily Updates): Weekly meetings + Notion
App/Web Dev Support: Frontend + animations
Office Culture: Copenhagen-rooted, remote-friendly
Conclusion
Choosing the right UX partner in CPG isn’t just about great visuals—it’s about understanding consumer behavior, retail cycles, and building experiences that increase engagement and drive loyalty. From D2C flows to internal product innovation, the right UX team can help amplify every touchpoint of your product.
Partnering with the right CPG UX agency can help turn product catalogs, purchase flows, and backend logistics into streamlined, consumer‑ready journeys. As you evaluate your options, choose a team that understands consumer behavior, aligns with your brand values, and values clarity and usability. With the right collaboration, your UX can become a key driver of brand loyalty and business performance.
FAQs
1. What makes a UX agency a good fit for a CPG brand?
A strong CPG‑UX agency understands both e‑commerce and product‑centric users. They design intuitive online stores, product catalogs, subscription flows, and brand dashboards — optimizing for discoverability, conversion, and a seamless customer journey from discovery to purchase.
2. Why is UX especially important for CPG companies, not just for tech or SaaS?
CPG products often rely on impulse buying, repeat purchases, and brand trust. Good UX helps present products clearly, reduces friction during checkout, builds brand credibility, and supports smooth reordering or subscription flows, which can significantly boost sales and user loyalty.
3. What common UX challenges arise in CPG‑focused digital platforms?
Challenges include handling large product catalogs, presenting variants/options (size, flavor, subscription), simplifying checkout/payment flows, ensuring mobile‑friendly design, and balancing aesthetics with usability — all while keeping conversion funnels tight and user trust high.
4. How can a CPG‑UX agency help improve conversions and retention for a product brand?
By designing for ease of browsing, fast onboarding, clear product descriptions, smooth checkout and payment, easy reorders or subscriptions, and trustworthy branding (visuals + messaging). Good UX removes friction, making repeat purchases more likely.
5. What types of CPG businesses benefit most from hiring a specialized UX agency?
Direct‑to‑consumer (DTC) brands, subscription‑based consumer goods, online grocery/household products stores, lifestyle brands, and any product business selling online or via digital channels — especially those scaling fast or competing in crowded markets.
6. How should you evaluate a UX agency for a CPG project before hiring?
Look for prior work with product‑heavy e‑commerce, DTC or retail brands; check their expertise in catalog/product flows, checkout UX, responsive design, subscription or repeat‑order flows; inspect if they understand consumer behavior, conversion metrics, and brand‑driven design.
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
Author:
Unforgettable Website & UX Design For SaaS
We design high-converting websites and products for B2B AI startups.
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Bricx
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Available for Work
Bricx
© Bricx, 2026. All rights reserved.
