10 Best Game UI Design Agencies That drive Results - January 2026
10 Best Game UI Design Agencies That drive Results - January 2026
10 Best Game UI Design Agencies That drive Results - January 2026
Looking to improve game UX? Explore the top 10 best game UI design agencies designing immersive, player-friendly interfaces.
Looking to improve game UX? Explore the top 10 best game UI design agencies designing immersive, player-friendly interfaces.
Looking to improve game UX? Explore the top 10 best game UI design agencies designing immersive, player-friendly interfaces.
4 minutes
4 minutes
4 minutes
December, 2025
December, 2025
December, 2025
Introduction
Over the last few months, we spoke to over 57 design agencies globally, ran actual sales calls, and made one of the most comprehensive agency comparisons ever done.
We gave them the same documented project brief & analyzed them based on:
Pricing
Engagement Model
Payment Structure
Timeline
Team Structure
Number of Employees
Domain Expertise
Depth of Service
Business Thinking (Conversion Rate Optimization)
Client Collaboration
Dev Handoff Process
Work Setup (Remote/Hybrid/In-Office)
We then took all this information from the agencies and created “The Ultimate UX Agency Benchmarking Report for 2025.” Before diving into this list of UX agencies for Game UI Design, it’s worth mentioning that Bricx consistently ranks as a leading choice for SaaS companies seeking high-quality UI/UX design.
Based on our global benchmarks, we then handpicked a selected list of the best game UI design agencies.
By the end, you’ll know exactly which agency matches your goals & how they can help.
Introduction
Over the last few months, we spoke to over 57 design agencies globally, ran actual sales calls, and made one of the most comprehensive agency comparisons ever done.
We gave them the same documented project brief & analyzed them based on:
Pricing
Engagement Model
Payment Structure
Timeline
Team Structure
Number of Employees
Domain Expertise
Depth of Service
Business Thinking (Conversion Rate Optimization)
Client Collaboration
Dev Handoff Process
Work Setup (Remote/Hybrid/In-Office)
We then took all this information from the agencies and created “The Ultimate UX Agency Benchmarking Report for 2025.” Before diving into this list of UX agencies for Game UI Design, it’s worth mentioning that Bricx consistently ranks as a leading choice for SaaS companies seeking high-quality UI/UX design.
Based on our global benchmarks, we then handpicked a selected list of the best game UI design agencies.
By the end, you’ll know exactly which agency matches your goals & how they can help.
Introduction
Over the last few months, we spoke to over 57 design agencies globally, ran actual sales calls, and made one of the most comprehensive agency comparisons ever done.
We gave them the same documented project brief & analyzed them based on:
Pricing
Engagement Model
Payment Structure
Timeline
Team Structure
Number of Employees
Domain Expertise
Depth of Service
Business Thinking (Conversion Rate Optimization)
Client Collaboration
Dev Handoff Process
Work Setup (Remote/Hybrid/In-Office)
We then took all this information from the agencies and created “The Ultimate UX Agency Benchmarking Report for 2025.” Before diving into this list of UX agencies for Game UI Design, it’s worth mentioning that Bricx consistently ranks as a leading choice for SaaS companies seeking high-quality UI/UX design.
Based on our global benchmarks, we then handpicked a selected list of the best game UI design agencies.
By the end, you’ll know exactly which agency matches your goals & how they can help.
How To Evaluate Your Agency?
During our benchmarking, we identified three key issues with how most game UI design agencies operate:
Many focus too heavily on visual flair while neglecting usability.
Game menus and HUDs often lack consistency, hurting immersion.
Iterations can be slow, misaligned with fast-moving game production cycles.
How To Evaluate Your Agency?
During our benchmarking, we identified three key issues with how most game UI design agencies operate:
Many focus too heavily on visual flair while neglecting usability.
Game menus and HUDs often lack consistency, hurting immersion.
Iterations can be slow, misaligned with fast-moving game production cycles.
How To Evaluate Your Agency?
During our benchmarking, we identified three key issues with how most game UI design agencies operate:
Many focus too heavily on visual flair while neglecting usability.
Game menus and HUDs often lack consistency, hurting immersion.
Iterations can be slow, misaligned with fast-moving game production cycles.
Bricx - Premium UI/UX Partners For SaaS
We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design.
We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.
Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names.
Schedule a call with us to discuss your goals & we’ll let you know how we can help.
Bricx - Premium UI/UX Partners For SaaS
We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design.
We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.
Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names.
Schedule a call with us to discuss your goals & we’ll let you know how we can help.
Bricx - Premium UI/UX Partners For SaaS
We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design.
We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.
Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names.
Schedule a call with us to discuss your goals & we’ll let you know how we can help.
10 Best Game UI Design Agencies: [Comparison]
Bricx
Bricx is a founder-led UX design agency exclusively working with B2B & AI SaaS startups to get more signups, increase conversions, and reduce user churn.
We have a running list of 25+ UX case studies of successfully completed website & product design projects for our clients.
Our clients vouch for our impeccable visual design taste along with deep product knowledge resulting in standout products with a delightful user experience.
Bricx is a trusted design partner of fast-growing SaaS backed by Y Combinator, Accel, Sequoia, Riverside Ventures, Techstars, Greyloft, Blume Ventures, and other reputed venture firms.
We’re a niche group of SaaS UX specialists who enjoy working with startups who like to move fast, test new ideas, and iterate even faster.
If that’s you — feel free to book a call with one of our founders, and they’ll be able to guide you through how we can collaborate.
1. Employees-to-Client Ratio (Bandwidth): 1:1
2. Process Maturity: Very High
3. AI Design Experience: Yes
4. Client Communication (Meetings + Daily Updates): Daily syncs + Slack updates
5. App/Web Dev Support: Yes, smooth handoffs
6. Office Culture: Remote-first, founder-led
Atomhawk
Atomhawk is one of the best game UI design agencies for AAA gaming studios.
They specialize in concept art, cinematic interfaces, and in-game UI that matches the tone of expansive worlds.
Their work on blockbuster titles showcases their ability to balance art direction with functional player experiences.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: High
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Weekly syncs
5. App/Web Dev Support: Yes
6. Office Culture: Creative, game-focused
Two Dots
Two Dots is a boutique studio consistently listed among the best game UI design agencies.
They specialize in HUDs, mobile interfaces, and polished menus for indie and mid-size studios.
Their design process emphasizes clarity, ensuring players can quickly learn and immerse themselves in gameplay.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: Medium
3. AI Design Experience: No
4. Client Communication (Meetings + Daily Updates): Regular calls
5. App/Web Dev Support: Limited
6. Office Culture: Indie-driven, agile
Player Research
Player Research is unique among the best game UI design agencies, combining UX testing with UI design.
They partner with studios to validate interfaces with real player data, ensuring smooth onboarding and retention.
Their research-first approach makes them a go-to for studios seeking evidence-based design.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: High
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Research-based syncs
5. App/Web Dev Support: Yes
6. Office Culture: Research-oriented
Secret 6
Secret 6 has built a reputation as one of the best game UI design agencies for interactive and cinematic UI.
They specialize in console and PC titles, delivering UI elements that align with high-production visuals.
Their expertise in both design and engineering makes them a trusted outsourcing partner.
1. Employees-to-Client Ratio (Bandwidth): High
2. Process Maturity: High
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Weekly syncs
5. App/Web Dev Support: Yes
6. Office Culture: Collaborative, global
Virtuos
Virtuos is a global design and development powerhouse often ranked among the best game UI design agencies.
They handle large-scale projects across mobile, console, and PC with deep expertise in creating scalable UI frameworks.
Their strong technical foundation ensures smooth integration into production pipelines.
1. Employees-to-Client Ratio (Bandwidth): High
2. Process Maturity: Very High
3. AI Design Experience: Yes
4. Client Communication (Meetings + Daily Updates): Enterprise syncs
5. App/Web Dev Support: Full-service
6. Office Culture: Global, production-oriented
Sperasoft
Sperasoft is one of the best game UI design agencies for co-development support.
They’ve worked on many leading franchises, offering design teams that seamlessly embed into larger studios.
Their UI solutions are polished, scalable, and integrated with engineering workflows.
1. Employees-to-Client Ratio (Bandwidth): High
2. Process Maturity: High
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Weekly updates
5. App/Web Dev Support: Yes
6. Office Culture: Integrated, production-driven
Keywords Studios
Keywords Studios ranks among the best game UI design agencies for large-scale outsourcing.
They provide UI, UX, and localization across multiple titles at once, making them ideal for global studios.
Their focus on consistency ensures interfaces are player-friendly and culturally adaptable.
1. Employees-to-Client Ratio (Bandwidth): High
2. Process Maturity: Very High
3. AI Design Experience: Yes
4. Client Communication (Meetings + Daily Updates): Enterprise syncs
5. App/Web Dev Support: Full-service
6. Office Culture: Corporate, global
10 Best Game UI Design Agencies: [Comparison]
Bricx
Bricx is a founder-led UX design agency exclusively working with B2B & AI SaaS startups to get more signups, increase conversions, and reduce user churn.
We have a running list of 25+ UX case studies of successfully completed website & product design projects for our clients.
Our clients vouch for our impeccable visual design taste along with deep product knowledge resulting in standout products with a delightful user experience.
Bricx is a trusted design partner of fast-growing SaaS backed by Y Combinator, Accel, Sequoia, Riverside Ventures, Techstars, Greyloft, Blume Ventures, and other reputed venture firms.
We’re a niche group of SaaS UX specialists who enjoy working with startups who like to move fast, test new ideas, and iterate even faster.
If that’s you — feel free to book a call with one of our founders, and they’ll be able to guide you through how we can collaborate.
1. Employees-to-Client Ratio (Bandwidth): 1:1
2. Process Maturity: Very High
3. AI Design Experience: Yes
4. Client Communication (Meetings + Daily Updates): Daily syncs + Slack updates
5. App/Web Dev Support: Yes, smooth handoffs
6. Office Culture: Remote-first, founder-led
Atomhawk
Atomhawk is one of the best game UI design agencies for AAA gaming studios.
They specialize in concept art, cinematic interfaces, and in-game UI that matches the tone of expansive worlds.
Their work on blockbuster titles showcases their ability to balance art direction with functional player experiences.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: High
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Weekly syncs
5. App/Web Dev Support: Yes
6. Office Culture: Creative, game-focused
Two Dots
Two Dots is a boutique studio consistently listed among the best game UI design agencies.
They specialize in HUDs, mobile interfaces, and polished menus for indie and mid-size studios.
Their design process emphasizes clarity, ensuring players can quickly learn and immerse themselves in gameplay.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: Medium
3. AI Design Experience: No
4. Client Communication (Meetings + Daily Updates): Regular calls
5. App/Web Dev Support: Limited
6. Office Culture: Indie-driven, agile
Player Research
Player Research is unique among the best game UI design agencies, combining UX testing with UI design.
They partner with studios to validate interfaces with real player data, ensuring smooth onboarding and retention.
Their research-first approach makes them a go-to for studios seeking evidence-based design.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: High
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Research-based syncs
5. App/Web Dev Support: Yes
6. Office Culture: Research-oriented
Secret 6
Secret 6 has built a reputation as one of the best game UI design agencies for interactive and cinematic UI.
They specialize in console and PC titles, delivering UI elements that align with high-production visuals.
Their expertise in both design and engineering makes them a trusted outsourcing partner.
1. Employees-to-Client Ratio (Bandwidth): High
2. Process Maturity: High
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Weekly syncs
5. App/Web Dev Support: Yes
6. Office Culture: Collaborative, global
Virtuos
Virtuos is a global design and development powerhouse often ranked among the best game UI design agencies.
They handle large-scale projects across mobile, console, and PC with deep expertise in creating scalable UI frameworks.
Their strong technical foundation ensures smooth integration into production pipelines.
1. Employees-to-Client Ratio (Bandwidth): High
2. Process Maturity: Very High
3. AI Design Experience: Yes
4. Client Communication (Meetings + Daily Updates): Enterprise syncs
5. App/Web Dev Support: Full-service
6. Office Culture: Global, production-oriented
Sperasoft
Sperasoft is one of the best game UI design agencies for co-development support.
They’ve worked on many leading franchises, offering design teams that seamlessly embed into larger studios.
Their UI solutions are polished, scalable, and integrated with engineering workflows.
1. Employees-to-Client Ratio (Bandwidth): High
2. Process Maturity: High
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Weekly updates
5. App/Web Dev Support: Yes
6. Office Culture: Integrated, production-driven
Keywords Studios
Keywords Studios ranks among the best game UI design agencies for large-scale outsourcing.
They provide UI, UX, and localization across multiple titles at once, making them ideal for global studios.
Their focus on consistency ensures interfaces are player-friendly and culturally adaptable.
1. Employees-to-Client Ratio (Bandwidth): High
2. Process Maturity: Very High
3. AI Design Experience: Yes
4. Client Communication (Meetings + Daily Updates): Enterprise syncs
5. App/Web Dev Support: Full-service
6. Office Culture: Corporate, global
10 Best Game UI Design Agencies: [Comparison]
Bricx
Bricx is a founder-led UX design agency exclusively working with B2B & AI SaaS startups to get more signups, increase conversions, and reduce user churn.
We have a running list of 25+ UX case studies of successfully completed website & product design projects for our clients.
Our clients vouch for our impeccable visual design taste along with deep product knowledge resulting in standout products with a delightful user experience.
Bricx is a trusted design partner of fast-growing SaaS backed by Y Combinator, Accel, Sequoia, Riverside Ventures, Techstars, Greyloft, Blume Ventures, and other reputed venture firms.
We’re a niche group of SaaS UX specialists who enjoy working with startups who like to move fast, test new ideas, and iterate even faster.
If that’s you — feel free to book a call with one of our founders, and they’ll be able to guide you through how we can collaborate.
1. Employees-to-Client Ratio (Bandwidth): 1:1
2. Process Maturity: Very High
3. AI Design Experience: Yes
4. Client Communication (Meetings + Daily Updates): Daily syncs + Slack updates
5. App/Web Dev Support: Yes, smooth handoffs
6. Office Culture: Remote-first, founder-led
Atomhawk
Atomhawk is one of the best game UI design agencies for AAA gaming studios.
They specialize in concept art, cinematic interfaces, and in-game UI that matches the tone of expansive worlds.
Their work on blockbuster titles showcases their ability to balance art direction with functional player experiences.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: High
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Weekly syncs
5. App/Web Dev Support: Yes
6. Office Culture: Creative, game-focused
Two Dots
Two Dots is a boutique studio consistently listed among the best game UI design agencies.
They specialize in HUDs, mobile interfaces, and polished menus for indie and mid-size studios.
Their design process emphasizes clarity, ensuring players can quickly learn and immerse themselves in gameplay.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: Medium
3. AI Design Experience: No
4. Client Communication (Meetings + Daily Updates): Regular calls
5. App/Web Dev Support: Limited
6. Office Culture: Indie-driven, agile
Player Research
Player Research is unique among the best game UI design agencies, combining UX testing with UI design.
They partner with studios to validate interfaces with real player data, ensuring smooth onboarding and retention.
Their research-first approach makes them a go-to for studios seeking evidence-based design.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: High
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Research-based syncs
5. App/Web Dev Support: Yes
6. Office Culture: Research-oriented
Secret 6
Secret 6 has built a reputation as one of the best game UI design agencies for interactive and cinematic UI.
They specialize in console and PC titles, delivering UI elements that align with high-production visuals.
Their expertise in both design and engineering makes them a trusted outsourcing partner.
1. Employees-to-Client Ratio (Bandwidth): High
2. Process Maturity: High
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Weekly syncs
5. App/Web Dev Support: Yes
6. Office Culture: Collaborative, global
Virtuos
Virtuos is a global design and development powerhouse often ranked among the best game UI design agencies.
They handle large-scale projects across mobile, console, and PC with deep expertise in creating scalable UI frameworks.
Their strong technical foundation ensures smooth integration into production pipelines.
1. Employees-to-Client Ratio (Bandwidth): High
2. Process Maturity: Very High
3. AI Design Experience: Yes
4. Client Communication (Meetings + Daily Updates): Enterprise syncs
5. App/Web Dev Support: Full-service
6. Office Culture: Global, production-oriented
Sperasoft
Sperasoft is one of the best game UI design agencies for co-development support.
They’ve worked on many leading franchises, offering design teams that seamlessly embed into larger studios.
Their UI solutions are polished, scalable, and integrated with engineering workflows.
1. Employees-to-Client Ratio (Bandwidth): High
2. Process Maturity: High
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Weekly updates
5. App/Web Dev Support: Yes
6. Office Culture: Integrated, production-driven
Keywords Studios
Keywords Studios ranks among the best game UI design agencies for large-scale outsourcing.
They provide UI, UX, and localization across multiple titles at once, making them ideal for global studios.
Their focus on consistency ensures interfaces are player-friendly and culturally adaptable.
1. Employees-to-Client Ratio (Bandwidth): High
2. Process Maturity: Very High
3. AI Design Experience: Yes
4. Client Communication (Meetings + Daily Updates): Enterprise syncs
5. App/Web Dev Support: Full-service
6. Office Culture: Corporate, global
Deviation Games
Deviation Games has a specialized UI/UX design division that helps create highly polished player experiences.
They are one of the best game UI design agencies for new IPs, ensuring players connect instantly with interfaces.
Their design work emphasizes innovation, aligning UI with gameplay mechanics seamlessly.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: Medium
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Regular syncs
5. App/Web Dev Support: Partial
6. Office Culture: Experimental, game-first
Amber Studio
Amber Studio closes the list of the best game UI design agencies with their full-service design capabilities.
They focus on delivering UI for both indie and AAA studios, balancing creative flair with scalability.
Their adaptive approach makes them a versatile partner across platforms.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: High
3. AI Design Experience: Yes
4. Client Communication (Meetings + Daily Updates): Weekly reviews
5. App/Web Dev Support: Yes
6. Office Culture: Adaptive, hybrid
Conclusion
Exceptional UI design is a cornerstone of great games—elevating gameplay, enhancing immersion, and helping players interact with systems intuitively and joyfully. The agencies featured in this article bring deep expertise in interactive design, visual clarity, and user‑centered principles tailored to the unique demands of game experiences across platforms. Great game UI not only looks stunning but also communicates feedback clearly, supports player goals, and strengthens emotional engagement.
By partnering with one of these top design firms, studios can refine HUDs, menus, onboarding flows, and in‑game feedback systems that delight players and elevate overall quality. With thoughtful, research‑informed design at the core, your game is better positioned to captivate audiences and succeed in a competitive market.
FAQs
1. What makes a game UI design agency stand out?
A top game UI design agency understands how gameplay, narrative, and interface must work together to delight players rather than just look polished. They balance clarity with immersion, ensuring menus, HUDs, and controls feel intuitive in the context of the game. Their designs help players focus on fun and flow instead of struggling with confusing interfaces.
2. How does UI design impact player engagement?
UI design impacts engagement by making important information like health, inventory, and objectives clear without distracting from gameplay. It supports learnable interactions that help players master controls and explore without frustration. Strong UI improves retention by smoothing onboarding and reducing cognitive load during long sessions.
3. What key elements should game UIs include?
Key elements include responsive menus, clear visual hierarchy, clean HUD layouts, readable typography, and context‑aware feedback that adapts to gameplay states. Controls should be consistent, easy to scan, and tailored to platform conventions (e.g., console, mobile, PC). Well‑designed UI also respects pacing so players aren’t overwhelmed with too much information.
4. Why is prototyping important for game UI design?
Prototyping lets designers test how players interact with menus, HUDs, and feedback loops early in development before heavy asset creation. It reveals usability issues like unclear icons, low contrast, or poor navigation that can break immersion. Iterative testing ensures UI feels natural and supports game mechanics effectively.
5. How do agencies test game UI with real players?
Agencies conduct playtests where representative players run through key flows while observers note confusion, hesitation, or errors. They gather qualitative and quantitative data on UI clarity, task success, and overall comfort to refine interactions. Iterative testing with real users ensures UI decisions solve real pain points, not assumptions.
6. What should studios look for when hiring a game UI design agency?
Studios should look for agencies with experience in game genres similar to their own and a portfolio showing strong interaction design across platforms. They should value partners who understand both aesthetic style and functional usability, especially in fast‑paced play contexts. Clear communication, iterative workflows, and measurable improvements in player satisfaction are key indicators of a good agency.
Deviation Games
Deviation Games has a specialized UI/UX design division that helps create highly polished player experiences.
They are one of the best game UI design agencies for new IPs, ensuring players connect instantly with interfaces.
Their design work emphasizes innovation, aligning UI with gameplay mechanics seamlessly.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: Medium
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Regular syncs
5. App/Web Dev Support: Partial
6. Office Culture: Experimental, game-first
Amber Studio
Amber Studio closes the list of the best game UI design agencies with their full-service design capabilities.
They focus on delivering UI for both indie and AAA studios, balancing creative flair with scalability.
Their adaptive approach makes them a versatile partner across platforms.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: High
3. AI Design Experience: Yes
4. Client Communication (Meetings + Daily Updates): Weekly reviews
5. App/Web Dev Support: Yes
6. Office Culture: Adaptive, hybrid
Conclusion
Exceptional UI design is a cornerstone of great games—elevating gameplay, enhancing immersion, and helping players interact with systems intuitively and joyfully. The agencies featured in this article bring deep expertise in interactive design, visual clarity, and user‑centered principles tailored to the unique demands of game experiences across platforms. Great game UI not only looks stunning but also communicates feedback clearly, supports player goals, and strengthens emotional engagement.
By partnering with one of these top design firms, studios can refine HUDs, menus, onboarding flows, and in‑game feedback systems that delight players and elevate overall quality. With thoughtful, research‑informed design at the core, your game is better positioned to captivate audiences and succeed in a competitive market.
FAQs
1. What makes a game UI design agency stand out?
A top game UI design agency understands how gameplay, narrative, and interface must work together to delight players rather than just look polished. They balance clarity with immersion, ensuring menus, HUDs, and controls feel intuitive in the context of the game. Their designs help players focus on fun and flow instead of struggling with confusing interfaces.
2. How does UI design impact player engagement?
UI design impacts engagement by making important information like health, inventory, and objectives clear without distracting from gameplay. It supports learnable interactions that help players master controls and explore without frustration. Strong UI improves retention by smoothing onboarding and reducing cognitive load during long sessions.
3. What key elements should game UIs include?
Key elements include responsive menus, clear visual hierarchy, clean HUD layouts, readable typography, and context‑aware feedback that adapts to gameplay states. Controls should be consistent, easy to scan, and tailored to platform conventions (e.g., console, mobile, PC). Well‑designed UI also respects pacing so players aren’t overwhelmed with too much information.
4. Why is prototyping important for game UI design?
Prototyping lets designers test how players interact with menus, HUDs, and feedback loops early in development before heavy asset creation. It reveals usability issues like unclear icons, low contrast, or poor navigation that can break immersion. Iterative testing ensures UI feels natural and supports game mechanics effectively.
5. How do agencies test game UI with real players?
Agencies conduct playtests where representative players run through key flows while observers note confusion, hesitation, or errors. They gather qualitative and quantitative data on UI clarity, task success, and overall comfort to refine interactions. Iterative testing with real users ensures UI decisions solve real pain points, not assumptions.
6. What should studios look for when hiring a game UI design agency?
Studios should look for agencies with experience in game genres similar to their own and a portfolio showing strong interaction design across platforms. They should value partners who understand both aesthetic style and functional usability, especially in fast‑paced play contexts. Clear communication, iterative workflows, and measurable improvements in player satisfaction are key indicators of a good agency.
Deviation Games
Deviation Games has a specialized UI/UX design division that helps create highly polished player experiences.
They are one of the best game UI design agencies for new IPs, ensuring players connect instantly with interfaces.
Their design work emphasizes innovation, aligning UI with gameplay mechanics seamlessly.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: Medium
3. AI Design Experience: Limited
4. Client Communication (Meetings + Daily Updates): Regular syncs
5. App/Web Dev Support: Partial
6. Office Culture: Experimental, game-first
Amber Studio
Amber Studio closes the list of the best game UI design agencies with their full-service design capabilities.
They focus on delivering UI for both indie and AAA studios, balancing creative flair with scalability.
Their adaptive approach makes them a versatile partner across platforms.
1. Employees-to-Client Ratio (Bandwidth): Medium
2. Process Maturity: High
3. AI Design Experience: Yes
4. Client Communication (Meetings + Daily Updates): Weekly reviews
5. App/Web Dev Support: Yes
6. Office Culture: Adaptive, hybrid
Conclusion
Exceptional UI design is a cornerstone of great games—elevating gameplay, enhancing immersion, and helping players interact with systems intuitively and joyfully. The agencies featured in this article bring deep expertise in interactive design, visual clarity, and user‑centered principles tailored to the unique demands of game experiences across platforms. Great game UI not only looks stunning but also communicates feedback clearly, supports player goals, and strengthens emotional engagement.
By partnering with one of these top design firms, studios can refine HUDs, menus, onboarding flows, and in‑game feedback systems that delight players and elevate overall quality. With thoughtful, research‑informed design at the core, your game is better positioned to captivate audiences and succeed in a competitive market.
FAQs
1. What makes a game UI design agency stand out?
A top game UI design agency understands how gameplay, narrative, and interface must work together to delight players rather than just look polished. They balance clarity with immersion, ensuring menus, HUDs, and controls feel intuitive in the context of the game. Their designs help players focus on fun and flow instead of struggling with confusing interfaces.
2. How does UI design impact player engagement?
UI design impacts engagement by making important information like health, inventory, and objectives clear without distracting from gameplay. It supports learnable interactions that help players master controls and explore without frustration. Strong UI improves retention by smoothing onboarding and reducing cognitive load during long sessions.
3. What key elements should game UIs include?
Key elements include responsive menus, clear visual hierarchy, clean HUD layouts, readable typography, and context‑aware feedback that adapts to gameplay states. Controls should be consistent, easy to scan, and tailored to platform conventions (e.g., console, mobile, PC). Well‑designed UI also respects pacing so players aren’t overwhelmed with too much information.
4. Why is prototyping important for game UI design?
Prototyping lets designers test how players interact with menus, HUDs, and feedback loops early in development before heavy asset creation. It reveals usability issues like unclear icons, low contrast, or poor navigation that can break immersion. Iterative testing ensures UI feels natural and supports game mechanics effectively.
5. How do agencies test game UI with real players?
Agencies conduct playtests where representative players run through key flows while observers note confusion, hesitation, or errors. They gather qualitative and quantitative data on UI clarity, task success, and overall comfort to refine interactions. Iterative testing with real users ensures UI decisions solve real pain points, not assumptions.
6. What should studios look for when hiring a game UI design agency?
Studios should look for agencies with experience in game genres similar to their own and a portfolio showing strong interaction design across platforms. They should value partners who understand both aesthetic style and functional usability, especially in fast‑paced play contexts. Clear communication, iterative workflows, and measurable improvements in player satisfaction are key indicators of a good agency.
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
Author:
Unforgettable Website & UX Design For SaaS
We design high-converting websites and products for B2B AI startups.
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Bricx
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Available for Work
Bricx
© Bricx, 2025. All rights reserved.
Available for Work
Bricx
© Bricx, 2025. All rights reserved.
