10 Best User Research Firms in Europe That Drive Results - November 2025

10 Best User Research Firms in Europe That Drive Results - November 2025

10 Best User Research Firms in Europe That Drive Results - November 2025

Looking for User Research Firms in Europe? Explore leading teams who specialize in uncovering patterns, validating decisions, and shaping clearer, evidence-driven SaaS experiences.

Looking for User Research Firms in Europe? Explore leading teams who specialize in uncovering patterns, validating decisions, and shaping clearer, evidence-driven SaaS experiences.

Looking for User Research Firms in Europe? Explore leading teams who specialize in uncovering patterns, validating decisions, and shaping clearer, evidence-driven SaaS experiences.

4 minutes

4 minutes

4 minutes

Nov 17, 2025

Nov 17, 2025

Nov 17, 2025

Author:

Siddharth Vij

Co-Founder, Bricx

Hi, I'm Sid. I lead design at Bricx. We work with B2B & AI SaaS companies to craft unforgettable user experiences.

Introduction

Europe has long been a powerhouse for UX and user-centered design, home to some of the most mature research practices in the world. From London’s strategic design consultancies to Berlin’s innovation studios and the Nordics’ digital-first culture, Europe is known for its rigorous approach to understanding user behavior. Whether you’re launching a new SaaS product or refining an established digital experience, partnering with the right user research firm helps validate assumptions, uncover friction, and generate actionable insights. Below, we walk through how to evaluate European research partners and highlight ten top firms leading the user research landscape today.

Introduction

Europe has long been a powerhouse for UX and user-centered design, home to some of the most mature research practices in the world. From London’s strategic design consultancies to Berlin’s innovation studios and the Nordics’ digital-first culture, Europe is known for its rigorous approach to understanding user behavior. Whether you’re launching a new SaaS product or refining an established digital experience, partnering with the right user research firm helps validate assumptions, uncover friction, and generate actionable insights. Below, we walk through how to evaluate European research partners and highlight ten top firms leading the user research landscape today.

Introduction

Europe has long been a powerhouse for UX and user-centered design, home to some of the most mature research practices in the world. From London’s strategic design consultancies to Berlin’s innovation studios and the Nordics’ digital-first culture, Europe is known for its rigorous approach to understanding user behavior. Whether you’re launching a new SaaS product or refining an established digital experience, partnering with the right user research firm helps validate assumptions, uncover friction, and generate actionable insights. Below, we walk through how to evaluate European research partners and highlight ten top firms leading the user research landscape today.

How to Evaluate User Research Firms in Europe

Here are the criteria you should consider before shortlisting your next research partner.

1. Regional and Cultural Expertise

Europe’s diversity means that what resonates in the Nordics may fall short in Southern Europe. The best firms understand linguistic nuance, accessibility expectations, and region-specific digital behaviors so your product feels native to each audience.

2. Methodological Range

A strong firm should go beyond usability tests and offer ethnographic studies, diary research, fieldwork, concept testing, and quantitative validation. A diverse toolkit ensures you get deeper insights instead of surface-level observations.

3. Integration with Product Teams

Top research partners work closely with UX and product teams, aligning studies with sprint cycles, design milestones, and product roadmaps. This ensures research actively shapes decisions rather than remaining theoretical.

4. Experience Across Industries

From fintech to public sector systems, industry context matters. A firm with relevant domain experience interprets user findings more accurately and makes more informed recommendations.

5. Data-to-Action Approach

Great research firms turn insights into recommendations, prototypes, frameworks, and experience metrics. Look for teams that deliver clear, actionable next steps rather than dense reports without direction.

Top 10 User Research Firms in Europe: Comparison

Below are ten reputable and insight-driven user research firms operating across Europe today.

How to Evaluate User Research Firms in Europe

Here are the criteria you should consider before shortlisting your next research partner.

1. Regional and Cultural Expertise

Europe’s diversity means that what resonates in the Nordics may fall short in Southern Europe. The best firms understand linguistic nuance, accessibility expectations, and region-specific digital behaviors so your product feels native to each audience.

2. Methodological Range

A strong firm should go beyond usability tests and offer ethnographic studies, diary research, fieldwork, concept testing, and quantitative validation. A diverse toolkit ensures you get deeper insights instead of surface-level observations.

3. Integration with Product Teams

Top research partners work closely with UX and product teams, aligning studies with sprint cycles, design milestones, and product roadmaps. This ensures research actively shapes decisions rather than remaining theoretical.

4. Experience Across Industries

From fintech to public sector systems, industry context matters. A firm with relevant domain experience interprets user findings more accurately and makes more informed recommendations.

5. Data-to-Action Approach

Great research firms turn insights into recommendations, prototypes, frameworks, and experience metrics. Look for teams that deliver clear, actionable next steps rather than dense reports without direction.

Top 10 User Research Firms in Europe: Comparison

Below are ten reputable and insight-driven user research firms operating across Europe today.

How to Evaluate User Research Firms in Europe

Here are the criteria you should consider before shortlisting your next research partner.

1. Regional and Cultural Expertise

Europe’s diversity means that what resonates in the Nordics may fall short in Southern Europe. The best firms understand linguistic nuance, accessibility expectations, and region-specific digital behaviors so your product feels native to each audience.

2. Methodological Range

A strong firm should go beyond usability tests and offer ethnographic studies, diary research, fieldwork, concept testing, and quantitative validation. A diverse toolkit ensures you get deeper insights instead of surface-level observations.

3. Integration with Product Teams

Top research partners work closely with UX and product teams, aligning studies with sprint cycles, design milestones, and product roadmaps. This ensures research actively shapes decisions rather than remaining theoretical.

4. Experience Across Industries

From fintech to public sector systems, industry context matters. A firm with relevant domain experience interprets user findings more accurately and makes more informed recommendations.

5. Data-to-Action Approach

Great research firms turn insights into recommendations, prototypes, frameworks, and experience metrics. Look for teams that deliver clear, actionable next steps rather than dense reports without direction.

Top 10 User Research Firms in Europe: Comparison

Below are ten reputable and insight-driven user research firms operating across Europe today.

Bricx - Premium UI/UX Partners For SaaS

Bricx: one of the best design system documentation agencies crafting dev-friendly, edge-case-rich docs for fast-scaling SaaS teams



We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design. 

We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.

Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names. 

Schedule a call with us to discuss your goals & we’ll let you know how we can help.

Bricx - Premium UI/UX Partners For SaaS

Bricx: one of the best design system documentation agencies crafting dev-friendly, edge-case-rich docs for fast-scaling SaaS teams



We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design. 

We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.

Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names. 

Schedule a call with us to discuss your goals & we’ll let you know how we can help.

Bricx - Premium UI/UX Partners For SaaS

Bricx: one of the best design system documentation agencies crafting dev-friendly, edge-case-rich docs for fast-scaling SaaS teams



We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design. 

We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.

Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names. 

Schedule a call with us to discuss your goals & we’ll let you know how we can help.

Nielsen Norman Group


Nielsen Norman Group One of the Best User Research Firms in Europe


Nielsen Norman Group remains the global benchmark for evidence-based UX research. Their European division operates across major hubs like London, Amsterdam, and Berlin, offering advanced usability testing, heuristic evaluations, and behavioral analysis. NN/g’s team is known for applying cognitive psychology principles to digital experiences, helping enterprises improve clarity, usability, and conversion. Their research frameworks and annual reports influence UX teams worldwide, and they offer extensive training for product and design teams across Europe. For organizations needing rigorous, academically-grounded research, NN/g is a top contender.

Quick Points:

  • Services Offered: Usability testing, UX research, training, UX audits

  • Hourly Rate: $200–$300/hr

  • Employees: 50–249

  • Location: London, UK and Amsterdam, Netherlands

Foolproof


Fool Proof One of the Best User Research Firms in Europe


Based in London and Norwich, Foolproof is one of Europe’s leading experience-design consultancies. Their approach combines behavioral science, service design, and qualitative research to uncover how people think, decide, and interact with digital products. They have partnered with major enterprises including HSBC, Shell, and Vodafone to improve customer journeys through insight-led design. Foolproof’s European team stands out for their ability to merge research with strategic decision-making, helping companies reduce product risk and align experiences with user expectations.

Quick Points:

  • Services Offered: UX research, service design, experience strategy

  • Hourly Rate: $150–$199/hr.

  • Employees: 250–500

  • Location: London, UK

ExperienceLab


ExperienceLab One of the Best User Research Firms in Europe


ExperienceLab, headquartered in London, is a specialist UX research and usability testing agency known for running high-quality moderated studies and ethnographic research. Their team is respected for producing clear, actionable reports tailored to agile product cycles, making insights immediately usable for design and engineering teams. They support multi-device testing, accessibility evaluations, and field research across European markets. ExperienceLab’s strength lies in bridging research and implementation with fast turnaround and highly practical outputs.

Quick Points:

  • Services Offered: UX research, usability testing, customer experience strategy

  • Hourly Rate: $100–$149/hr.

  • Employees: 50–99

  • Location: London, UK

UserZoom (now part of UserTesting)


UserZoom One of the Best User Research Firms in Europe


With offices in Spain, Germany, and the UK, UserZoom’s European division has become a leader in scaled UX research for enterprise organizations. They specialize in remote unmoderated testing, benchmarking programs, and large-sample quantitative research. Their platform and consulting teams help companies track UX performance over time, enabling continuous discovery and evidence-based product decisions. UserZoom is ideal for large organizations managing multiple digital products across regions.

Quick Points:

  • Services Offered: Remote UX testing, research ops, UX benchmarking

  • Hourly Rate: $150–$199/hr.

  • Employees: 500+

  • Location: London, UK and Madrid, Spain

UsabilityHub Europe (Maze.co)


UsabilityHub One of the Best User Research Firms in Europe


UsabilityHub, now operating under Maze.co in Europe, supports rapid research workflows for high-velocity product teams. With strong bases in Paris and London, they help companies embed continuous testing into design ops, ensuring every release is validated. Their European specialists support SaaS teams needing quick yet credible feedback loops for concepts, prototypes, and live experiences. Maze is especially effective for teams practicing agile development and iterative design.

Quick Points:

  • Services Offered: Rapid user testing, UX validation, product research

  • Hourly Rate: $75–$149/hr.

  • Employees: 100–249

  • Location: Paris, France and London, UK


IDEO


IDEO One of the Best User Research Firms in Europe


IDEO’s European studios in London and Munich bring a deep human-centered design philosophy to user research. Their teams use ethnography, field studies, and cultural insight to shape innovative products and service ecosystems. IDEO is often engaged to explore new markets or conceptualize next-generation experiences through research-led strategy. They work across mobility, health, sustainability, and enterprise sectors, making them a strong partner for companies seeking transformative design insight rather than incremental improvements.

Quick Points:

  • Services Offered: Design research, innovation strategy, ethnographic studies

  • Hourly Rate: $200–$300/hr.

  • Employees: 250–500

  • Location: London, UK and Munich, Germany

Nielsen Norman Group


Nielsen Norman Group One of the Best User Research Firms in Europe


Nielsen Norman Group remains the global benchmark for evidence-based UX research. Their European division operates across major hubs like London, Amsterdam, and Berlin, offering advanced usability testing, heuristic evaluations, and behavioral analysis. NN/g’s team is known for applying cognitive psychology principles to digital experiences, helping enterprises improve clarity, usability, and conversion. Their research frameworks and annual reports influence UX teams worldwide, and they offer extensive training for product and design teams across Europe. For organizations needing rigorous, academically-grounded research, NN/g is a top contender.

Quick Points:

  • Services Offered: Usability testing, UX research, training, UX audits

  • Hourly Rate: $200–$300/hr

  • Employees: 50–249

  • Location: London, UK and Amsterdam, Netherlands

Foolproof


Fool Proof One of the Best User Research Firms in Europe


Based in London and Norwich, Foolproof is one of Europe’s leading experience-design consultancies. Their approach combines behavioral science, service design, and qualitative research to uncover how people think, decide, and interact with digital products. They have partnered with major enterprises including HSBC, Shell, and Vodafone to improve customer journeys through insight-led design. Foolproof’s European team stands out for their ability to merge research with strategic decision-making, helping companies reduce product risk and align experiences with user expectations.

Quick Points:

  • Services Offered: UX research, service design, experience strategy

  • Hourly Rate: $150–$199/hr.

  • Employees: 250–500

  • Location: London, UK

ExperienceLab


ExperienceLab One of the Best User Research Firms in Europe


ExperienceLab, headquartered in London, is a specialist UX research and usability testing agency known for running high-quality moderated studies and ethnographic research. Their team is respected for producing clear, actionable reports tailored to agile product cycles, making insights immediately usable for design and engineering teams. They support multi-device testing, accessibility evaluations, and field research across European markets. ExperienceLab’s strength lies in bridging research and implementation with fast turnaround and highly practical outputs.

Quick Points:

  • Services Offered: UX research, usability testing, customer experience strategy

  • Hourly Rate: $100–$149/hr.

  • Employees: 50–99

  • Location: London, UK

UserZoom (now part of UserTesting)


UserZoom One of the Best User Research Firms in Europe


With offices in Spain, Germany, and the UK, UserZoom’s European division has become a leader in scaled UX research for enterprise organizations. They specialize in remote unmoderated testing, benchmarking programs, and large-sample quantitative research. Their platform and consulting teams help companies track UX performance over time, enabling continuous discovery and evidence-based product decisions. UserZoom is ideal for large organizations managing multiple digital products across regions.

Quick Points:

  • Services Offered: Remote UX testing, research ops, UX benchmarking

  • Hourly Rate: $150–$199/hr.

  • Employees: 500+

  • Location: London, UK and Madrid, Spain

UsabilityHub Europe (Maze.co)


UsabilityHub One of the Best User Research Firms in Europe


UsabilityHub, now operating under Maze.co in Europe, supports rapid research workflows for high-velocity product teams. With strong bases in Paris and London, they help companies embed continuous testing into design ops, ensuring every release is validated. Their European specialists support SaaS teams needing quick yet credible feedback loops for concepts, prototypes, and live experiences. Maze is especially effective for teams practicing agile development and iterative design.

Quick Points:

  • Services Offered: Rapid user testing, UX validation, product research

  • Hourly Rate: $75–$149/hr.

  • Employees: 100–249

  • Location: Paris, France and London, UK


IDEO


IDEO One of the Best User Research Firms in Europe


IDEO’s European studios in London and Munich bring a deep human-centered design philosophy to user research. Their teams use ethnography, field studies, and cultural insight to shape innovative products and service ecosystems. IDEO is often engaged to explore new markets or conceptualize next-generation experiences through research-led strategy. They work across mobility, health, sustainability, and enterprise sectors, making them a strong partner for companies seeking transformative design insight rather than incremental improvements.

Quick Points:

  • Services Offered: Design research, innovation strategy, ethnographic studies

  • Hourly Rate: $200–$300/hr.

  • Employees: 250–500

  • Location: London, UK and Munich, Germany

Nielsen Norman Group


Nielsen Norman Group One of the Best User Research Firms in Europe


Nielsen Norman Group remains the global benchmark for evidence-based UX research. Their European division operates across major hubs like London, Amsterdam, and Berlin, offering advanced usability testing, heuristic evaluations, and behavioral analysis. NN/g’s team is known for applying cognitive psychology principles to digital experiences, helping enterprises improve clarity, usability, and conversion. Their research frameworks and annual reports influence UX teams worldwide, and they offer extensive training for product and design teams across Europe. For organizations needing rigorous, academically-grounded research, NN/g is a top contender.

Quick Points:

  • Services Offered: Usability testing, UX research, training, UX audits

  • Hourly Rate: $200–$300/hr

  • Employees: 50–249

  • Location: London, UK and Amsterdam, Netherlands

Foolproof


Fool Proof One of the Best User Research Firms in Europe


Based in London and Norwich, Foolproof is one of Europe’s leading experience-design consultancies. Their approach combines behavioral science, service design, and qualitative research to uncover how people think, decide, and interact with digital products. They have partnered with major enterprises including HSBC, Shell, and Vodafone to improve customer journeys through insight-led design. Foolproof’s European team stands out for their ability to merge research with strategic decision-making, helping companies reduce product risk and align experiences with user expectations.

Quick Points:

  • Services Offered: UX research, service design, experience strategy

  • Hourly Rate: $150–$199/hr.

  • Employees: 250–500

  • Location: London, UK

ExperienceLab


ExperienceLab One of the Best User Research Firms in Europe


ExperienceLab, headquartered in London, is a specialist UX research and usability testing agency known for running high-quality moderated studies and ethnographic research. Their team is respected for producing clear, actionable reports tailored to agile product cycles, making insights immediately usable for design and engineering teams. They support multi-device testing, accessibility evaluations, and field research across European markets. ExperienceLab’s strength lies in bridging research and implementation with fast turnaround and highly practical outputs.

Quick Points:

  • Services Offered: UX research, usability testing, customer experience strategy

  • Hourly Rate: $100–$149/hr.

  • Employees: 50–99

  • Location: London, UK

UserZoom (now part of UserTesting)


UserZoom One of the Best User Research Firms in Europe


With offices in Spain, Germany, and the UK, UserZoom’s European division has become a leader in scaled UX research for enterprise organizations. They specialize in remote unmoderated testing, benchmarking programs, and large-sample quantitative research. Their platform and consulting teams help companies track UX performance over time, enabling continuous discovery and evidence-based product decisions. UserZoom is ideal for large organizations managing multiple digital products across regions.

Quick Points:

  • Services Offered: Remote UX testing, research ops, UX benchmarking

  • Hourly Rate: $150–$199/hr.

  • Employees: 500+

  • Location: London, UK and Madrid, Spain

UsabilityHub Europe (Maze.co)


UsabilityHub One of the Best User Research Firms in Europe


UsabilityHub, now operating under Maze.co in Europe, supports rapid research workflows for high-velocity product teams. With strong bases in Paris and London, they help companies embed continuous testing into design ops, ensuring every release is validated. Their European specialists support SaaS teams needing quick yet credible feedback loops for concepts, prototypes, and live experiences. Maze is especially effective for teams practicing agile development and iterative design.

Quick Points:

  • Services Offered: Rapid user testing, UX validation, product research

  • Hourly Rate: $75–$149/hr.

  • Employees: 100–249

  • Location: Paris, France and London, UK


IDEO


IDEO One of the Best User Research Firms in Europe


IDEO’s European studios in London and Munich bring a deep human-centered design philosophy to user research. Their teams use ethnography, field studies, and cultural insight to shape innovative products and service ecosystems. IDEO is often engaged to explore new markets or conceptualize next-generation experiences through research-led strategy. They work across mobility, health, sustainability, and enterprise sectors, making them a strong partner for companies seeking transformative design insight rather than incremental improvements.

Quick Points:

  • Services Offered: Design research, innovation strategy, ethnographic studies

  • Hourly Rate: $200–$300/hr.

  • Employees: 250–500

  • Location: London, UK and Munich, Germany

Usaria


Usaria One of the Best User Research Firms in Europe


Usaria’s Madrid office anchors their European operations and brings strong expertise in UX benchmarking, behavior analytics, and service-design research. They blend qualitative and quantitative methodologies to produce well-rounded insights backed by data and narrative. Their team has worked extensively across fintech and edtech, helping companies interpret research findings in the right business context. Usaria is a great fit for teams seeking structured frameworks and research that scales across regions.

Quick Points:

  • Services Offered: UX research, benchmarking, service design

  • Hourly Rate: $75–$149/hr.

  • Employees: 50–99

  • Location: Madrid, Spain

Bold Insight Europe


Bold Insight Europe One of the Best User Research Firms in Europe


Bold Insight has expanded from the U.S. into Europe with offices in Zurich and London. They focus heavily on regulated industries including healthcare, MedTech, automotive, and other sectors requiring compliance-driven research. Their team brings human-factors expertise, FDA/ISO-aligned methodologies, and rigorous validation processes. If your product requires certification or safety-related usability testing, Bold Insight Europe offers deep specialized competence.

Quick Points:

  • Services Offered: Human-factors research, usability testing, accessibility audits

  • Hourly Rate: $150–$199/hr.

  • Employees: 50–99

  • Location: Zurich, Switzerland and London, UK

Studio Vi


Studio Vi One of the Best User Research Firms in Europe


Amsterdam-based Studio Vi combines strategic product thinking with strong UX research capability. Their team focuses on behavioral analysis, persona development, and cross-cultural validation to support data-driven design decisions. With clients like Adidas and Porsche, Studio Vi is known for blending aesthetics with insight-led design direction. Their hybrid approach makes them a strong partner for companies seeking both research depth and refined product design.

Quick Points:

  • Services Offered: UX research, product design, strategy

  • Hourly Rate: $100–$149/hr.

  • Employees: 10–49

  • Location: Amsterdam, Netherlands

Bit Zesty


Bit Zesty One of the Best User Research Firms in Europe


Bit Zesty, headquartered in London, specializes in research-driven digital transformation for government and enterprise organizations. Their work emphasizes accessibility, inclusivity, and robust discovery research for complex systems. They have extensive experience delivering user research for public-sector services, helping teams uncover genuine user needs and translate them into user-centered service models. Bit Zesty excels where scale, governance, and accessibility compliance matter.

Quick Points:

  • Services Offered: UX research, service design, digital transformation

  • Hourly Rate: $100–$149/hr.

  • Employees: 10–49

  • Location: London, UK

Conclusion

Choosing the right user research firm in Europe is not just about methods or deliverables, it’s about finding a strategic partner who understands behavior, workflows, and measurable business outcomes. Europe’s diversity adds another layer, making cultural nuance and regional expertise critical. The right research team will help you increase adoption, refine experiences, reduce risk, and design products that resonate across varied European markets. With the firms listed above, you’re equipped to make a confident, insight-driven choice for your next project.

Usaria


Usaria One of the Best User Research Firms in Europe


Usaria’s Madrid office anchors their European operations and brings strong expertise in UX benchmarking, behavior analytics, and service-design research. They blend qualitative and quantitative methodologies to produce well-rounded insights backed by data and narrative. Their team has worked extensively across fintech and edtech, helping companies interpret research findings in the right business context. Usaria is a great fit for teams seeking structured frameworks and research that scales across regions.

Quick Points:

  • Services Offered: UX research, benchmarking, service design

  • Hourly Rate: $75–$149/hr.

  • Employees: 50–99

  • Location: Madrid, Spain

Bold Insight Europe


Bold Insight Europe One of the Best User Research Firms in Europe


Bold Insight has expanded from the U.S. into Europe with offices in Zurich and London. They focus heavily on regulated industries including healthcare, MedTech, automotive, and other sectors requiring compliance-driven research. Their team brings human-factors expertise, FDA/ISO-aligned methodologies, and rigorous validation processes. If your product requires certification or safety-related usability testing, Bold Insight Europe offers deep specialized competence.

Quick Points:

  • Services Offered: Human-factors research, usability testing, accessibility audits

  • Hourly Rate: $150–$199/hr.

  • Employees: 50–99

  • Location: Zurich, Switzerland and London, UK

Studio Vi


Studio Vi One of the Best User Research Firms in Europe


Amsterdam-based Studio Vi combines strategic product thinking with strong UX research capability. Their team focuses on behavioral analysis, persona development, and cross-cultural validation to support data-driven design decisions. With clients like Adidas and Porsche, Studio Vi is known for blending aesthetics with insight-led design direction. Their hybrid approach makes them a strong partner for companies seeking both research depth and refined product design.

Quick Points:

  • Services Offered: UX research, product design, strategy

  • Hourly Rate: $100–$149/hr.

  • Employees: 10–49

  • Location: Amsterdam, Netherlands

Bit Zesty


Bit Zesty One of the Best User Research Firms in Europe


Bit Zesty, headquartered in London, specializes in research-driven digital transformation for government and enterprise organizations. Their work emphasizes accessibility, inclusivity, and robust discovery research for complex systems. They have extensive experience delivering user research for public-sector services, helping teams uncover genuine user needs and translate them into user-centered service models. Bit Zesty excels where scale, governance, and accessibility compliance matter.

Quick Points:

  • Services Offered: UX research, service design, digital transformation

  • Hourly Rate: $100–$149/hr.

  • Employees: 10–49

  • Location: London, UK

Conclusion

Choosing the right user research firm in Europe is not just about methods or deliverables, it’s about finding a strategic partner who understands behavior, workflows, and measurable business outcomes. Europe’s diversity adds another layer, making cultural nuance and regional expertise critical. The right research team will help you increase adoption, refine experiences, reduce risk, and design products that resonate across varied European markets. With the firms listed above, you’re equipped to make a confident, insight-driven choice for your next project.

Usaria


Usaria One of the Best User Research Firms in Europe


Usaria’s Madrid office anchors their European operations and brings strong expertise in UX benchmarking, behavior analytics, and service-design research. They blend qualitative and quantitative methodologies to produce well-rounded insights backed by data and narrative. Their team has worked extensively across fintech and edtech, helping companies interpret research findings in the right business context. Usaria is a great fit for teams seeking structured frameworks and research that scales across regions.

Quick Points:

  • Services Offered: UX research, benchmarking, service design

  • Hourly Rate: $75–$149/hr.

  • Employees: 50–99

  • Location: Madrid, Spain

Bold Insight Europe


Bold Insight Europe One of the Best User Research Firms in Europe


Bold Insight has expanded from the U.S. into Europe with offices in Zurich and London. They focus heavily on regulated industries including healthcare, MedTech, automotive, and other sectors requiring compliance-driven research. Their team brings human-factors expertise, FDA/ISO-aligned methodologies, and rigorous validation processes. If your product requires certification or safety-related usability testing, Bold Insight Europe offers deep specialized competence.

Quick Points:

  • Services Offered: Human-factors research, usability testing, accessibility audits

  • Hourly Rate: $150–$199/hr.

  • Employees: 50–99

  • Location: Zurich, Switzerland and London, UK

Studio Vi


Studio Vi One of the Best User Research Firms in Europe


Amsterdam-based Studio Vi combines strategic product thinking with strong UX research capability. Their team focuses on behavioral analysis, persona development, and cross-cultural validation to support data-driven design decisions. With clients like Adidas and Porsche, Studio Vi is known for blending aesthetics with insight-led design direction. Their hybrid approach makes them a strong partner for companies seeking both research depth and refined product design.

Quick Points:

  • Services Offered: UX research, product design, strategy

  • Hourly Rate: $100–$149/hr.

  • Employees: 10–49

  • Location: Amsterdam, Netherlands

Bit Zesty


Bit Zesty One of the Best User Research Firms in Europe


Bit Zesty, headquartered in London, specializes in research-driven digital transformation for government and enterprise organizations. Their work emphasizes accessibility, inclusivity, and robust discovery research for complex systems. They have extensive experience delivering user research for public-sector services, helping teams uncover genuine user needs and translate them into user-centered service models. Bit Zesty excels where scale, governance, and accessibility compliance matter.

Quick Points:

  • Services Offered: UX research, service design, digital transformation

  • Hourly Rate: $100–$149/hr.

  • Employees: 10–49

  • Location: London, UK

Conclusion

Choosing the right user research firm in Europe is not just about methods or deliverables, it’s about finding a strategic partner who understands behavior, workflows, and measurable business outcomes. Europe’s diversity adds another layer, making cultural nuance and regional expertise critical. The right research team will help you increase adoption, refine experiences, reduce risk, and design products that resonate across varied European markets. With the firms listed above, you’re equipped to make a confident, insight-driven choice for your next project.

As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.

If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!

As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.

If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!

As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.

If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!

Author:

Siddharth Vij

CEO at Bricxlabs

With nearly a decade in design and SaaS, he helps B2B startups grow with high-conversion sites and smart product design.

Unforgettable Website & UX Design For SaaS

We design high-converting websites and products for B2B AI startups.

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