10 Best User Research Firms in Latin America That Drive Results - November 2025
10 Best User Research Firms in Latin America That Drive Results - November 2025
10 Best User Research Firms in Latin America That Drive Results - November 2025
Looking for User Research Firms in Latin America? Explore experts who uncover user motivations, validate product decisions, and help SaaS teams build clearer, data-backed experiences.
Looking for User Research Firms in Latin America? Explore experts who uncover user motivations, validate product decisions, and help SaaS teams build clearer, data-backed experiences.
Looking for User Research Firms in Latin America? Explore experts who uncover user motivations, validate product decisions, and help SaaS teams build clearer, data-backed experiences.
4 minutes
4 minutes
4 minutes
Nov 17, 2025
Nov 17, 2025
Nov 17, 2025
Introduction
If you’re looking to partner with a user research firm based in Latin America, you’re in the right place. The region is rapidly developing its digital-product ecosystem, according to recent industry breakdowns, Latin American companies are increasingly investing in software and internet-enabled services. And since culture, language and local context matter deeply in user research, choosing a specialist Latin-American firm can make a significant difference. In this article I’ll walk you through how to evaluate user research firms in Latin America and then share my pick of the top 10 user research-centred firms in LatAm, so you can find the right match for your product needs.
Introduction
If you’re looking to partner with a user research firm based in Latin America, you’re in the right place. The region is rapidly developing its digital-product ecosystem, according to recent industry breakdowns, Latin American companies are increasingly investing in software and internet-enabled services. And since culture, language and local context matter deeply in user research, choosing a specialist Latin-American firm can make a significant difference. In this article I’ll walk you through how to evaluate user research firms in Latin America and then share my pick of the top 10 user research-centred firms in LatAm, so you can find the right match for your product needs.
Introduction
If you’re looking to partner with a user research firm based in Latin America, you’re in the right place. The region is rapidly developing its digital-product ecosystem, according to recent industry breakdowns, Latin American companies are increasingly investing in software and internet-enabled services. And since culture, language and local context matter deeply in user research, choosing a specialist Latin-American firm can make a significant difference. In this article I’ll walk you through how to evaluate user research firms in Latin America and then share my pick of the top 10 user research-centred firms in LatAm, so you can find the right match for your product needs.
How to Evaluate User Research Firms in Latin America?
When you’re reviewing potential user research partners in Latin America, here are key criteria I always check:
Local cultural insight & linguistic fluency
It’s not enough to have “LatAm coverage”, you’ll want a team that speaks Spanish and/or Portuguese, understands local norms in places like Brazil, Mexico or Colombia, and can moderate interviews or ethnography in those markets authentically.Mixed-methods research capability
A strong firm will offer both qualitative (e.g., in-context interviews, usability testing) and quantitative (e.g., surveys, analytics) research. That gives you flexibility whether you’re exploring early concepts or validating a prototype.Recruitment & panel access in target countries
If your users are in Latin America, you’ll want a firm that can target appropriate segments (age groups, tech literacy, geographies) and handle recruitment logistics locally, this avoids delays or biased sampling.Experience in your industry & product stage
If you’re building a fintech product, e-commerce platform or enterprise software, check whether the firm has done similar work in Latin America. Also note whether they focus on discovery research, usability testing, or ongoing research partnerships.Team size, pricing transparency & near-shore model
Latin America offers cost advantages, but you want clarity on hourly rates or project scope, how resourcing works (onsite vs remote), and whether the partner offers near-shore time zone alignment with your team. Some markets offer lower hourly rates while maintaining quality.
Top 10 User Research Firms in Latin America: [Comparison]
Below are ten firms that stand out in Latin America for research, UX and usability. I’ve pulled available data around their location, team size (where available) and differentiating features, though note hourly rates are often project-specific.
How to Evaluate User Research Firms in Latin America?
When you’re reviewing potential user research partners in Latin America, here are key criteria I always check:
Local cultural insight & linguistic fluency
It’s not enough to have “LatAm coverage”, you’ll want a team that speaks Spanish and/or Portuguese, understands local norms in places like Brazil, Mexico or Colombia, and can moderate interviews or ethnography in those markets authentically.Mixed-methods research capability
A strong firm will offer both qualitative (e.g., in-context interviews, usability testing) and quantitative (e.g., surveys, analytics) research. That gives you flexibility whether you’re exploring early concepts or validating a prototype.Recruitment & panel access in target countries
If your users are in Latin America, you’ll want a firm that can target appropriate segments (age groups, tech literacy, geographies) and handle recruitment logistics locally, this avoids delays or biased sampling.Experience in your industry & product stage
If you’re building a fintech product, e-commerce platform or enterprise software, check whether the firm has done similar work in Latin America. Also note whether they focus on discovery research, usability testing, or ongoing research partnerships.Team size, pricing transparency & near-shore model
Latin America offers cost advantages, but you want clarity on hourly rates or project scope, how resourcing works (onsite vs remote), and whether the partner offers near-shore time zone alignment with your team. Some markets offer lower hourly rates while maintaining quality.
Top 10 User Research Firms in Latin America: [Comparison]
Below are ten firms that stand out in Latin America for research, UX and usability. I’ve pulled available data around their location, team size (where available) and differentiating features, though note hourly rates are often project-specific.
How to Evaluate User Research Firms in Latin America?
When you’re reviewing potential user research partners in Latin America, here are key criteria I always check:
Local cultural insight & linguistic fluency
It’s not enough to have “LatAm coverage”, you’ll want a team that speaks Spanish and/or Portuguese, understands local norms in places like Brazil, Mexico or Colombia, and can moderate interviews or ethnography in those markets authentically.Mixed-methods research capability
A strong firm will offer both qualitative (e.g., in-context interviews, usability testing) and quantitative (e.g., surveys, analytics) research. That gives you flexibility whether you’re exploring early concepts or validating a prototype.Recruitment & panel access in target countries
If your users are in Latin America, you’ll want a firm that can target appropriate segments (age groups, tech literacy, geographies) and handle recruitment logistics locally, this avoids delays or biased sampling.Experience in your industry & product stage
If you’re building a fintech product, e-commerce platform or enterprise software, check whether the firm has done similar work in Latin America. Also note whether they focus on discovery research, usability testing, or ongoing research partnerships.Team size, pricing transparency & near-shore model
Latin America offers cost advantages, but you want clarity on hourly rates or project scope, how resourcing works (onsite vs remote), and whether the partner offers near-shore time zone alignment with your team. Some markets offer lower hourly rates while maintaining quality.
Top 10 User Research Firms in Latin America: [Comparison]
Below are ten firms that stand out in Latin America for research, UX and usability. I’ve pulled available data around their location, team size (where available) and differentiating features, though note hourly rates are often project-specific.
Bricx - Premium UI/UX Partners For SaaS
We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design.
We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.
Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names.
Schedule a call with us to discuss your goals & we’ll let you know how we can help.
Bricx - Premium UI/UX Partners For SaaS
We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design.
We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.
Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names.
Schedule a call with us to discuss your goals & we’ll let you know how we can help.
Bricx - Premium UI/UX Partners For SaaS
We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design.
We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.
Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names.
Schedule a call with us to discuss your goals & we’ll let you know how we can help.
UZER
UZER is headquartered in Bogotá, Colombia and has earned recognition as one of the region’s top UX-consulting firms. They position themselves as a near-shore, Latin America-delivered partner for global brands, offering research, usability testing, accessibility audits, AI-product development and design. They emphasize a user-centered, human-needs-first approach rather than just aesthetics. Team size isn’t clearly public but given their international client list and multiple recognitions, you can infer a well-resourced mid-sized team.
Quick Points:
Services Offered: UX Research, Usability Testing, UI/UX Design & Strategy, AI-Product Audits
Location: Bogotá, Colombia (serving LatAm and global clients)
Employees: Mid-sized, multi-country footprint
Hourly Rate: Premium LatAm tier (project-based)
Amplinate
Amplinate maintains a dedicated Brazilian and LatAm team and bills themselves as specialized in “embedded in-market” research for Latin America. They highlight mixed methods, cultural immersion, ethnography and rapid turnaround capabilities across Latin America (Brazil, Mexico, Argentina, Colombia, Chile). Their model is especially strong if you’re doing cross-border research or entering new markets within Latin America. While they seem globally oriented (with presence beyond LatAm), their Latin American team and multilingual recruitment give them an edge for region-specific insight.
Quick Points:
Services Offered: Mixed Methods Research, Cultural Immersion/Ethnography, Embedded Staffing, Market Expansion
Location: Brazil (with LatAm regional focus)
Employees: ~11-50 globally (according to directory data)
Hourly Rate: Mid-to-high tier (global boutique research model)
Usaria
Usaria is a strategic design and research consultancy operating in Mexico and Colombia. Their offering spans user research (qualitative and quantitative), strategic UX design, training and organizational change. They emphasize both product/service research and cultural/local context, useful if your product is being adapted for Latin American markets and you want more than usability testing. They also provide training and certification, which suggests a maturity of internal methods and repeatability. While employee count and rates aren’t broadly published, the firm’s decade-plus experience makes them reliable.
Quick Points:
Services Offered: User Research (interviews, diary studies, surveys), UX Strategy & Service Design, Training & Certification
Location: Mexico / Colombia
Employees: Boutique to mid scale (not explicitly stated)
Hourly Rate: Mid-tier LatAm research consultancy
MQR Soluções
Based in São Paulo, Brazil, MQR Soluções is a qualitative-research specialist with over 18 years of experience and more than 500 projects completed across Latin America. Their core strength is in-depth recruitment, logistics and culturally-aware moderation in Brazil, Mexico, Colombia, Argentina and Chile. If your research is heavily qualitative and you need deep regional insight rather than purely digital-UX testing, this might be a strong option.
Quick Points:
Services Offered: Qualitative Research, UX Evaluation, Recruitment & Logistics for LatAm
Location: São Paulo, Brazil
Employees: Not clearly listed (experienced firm)
Hourly Rate: Region-specialist pricing (typically mid-tier)
Aguayo | UX Design
Aguayo is a UX design and research-consulting firm based in Bogotá, Colombia. They provide user research (moderated and unmoderated testing, interviews, field studies), service mapping, information architecture, and product strategy. Their strength is combining research with product development and e-commerce growth, especially in Colombian market contexts. If your product needs aligned UX research plus design and build, this agency offers that mix.
Quick Points:
Services Offered: Research plan definition, recruitment, moderated & unmoderated user testing, UX strategy & product design
Location: Bogotá, Colombia
Employees: Boutique-to-mid size
Hourly Rate: Mid-tier LatAm (product + research stack)
1Plus1 Research
1Plus1 Research is more on the market-research side than pure UX, but offers significant capabilities: online surveys, panels and community research across 22+ Latin American countries with over 5 million panelists. If your user-research goals skew more quantitative (surveys, communities, large-scale digital behavior) rather than in-depth qualitative usability testing, this firm could be fit.
Quick Points:
Services Offered: Online Surveys, Panels & Communities, Data Analytics, Quantitative Research
Location: Latin America (regional network)
Employees: Not specified
Hourly Rate: Market-research pricing (likely lower than boutique UX consultancies)
UZER
UZER is headquartered in Bogotá, Colombia and has earned recognition as one of the region’s top UX-consulting firms. They position themselves as a near-shore, Latin America-delivered partner for global brands, offering research, usability testing, accessibility audits, AI-product development and design. They emphasize a user-centered, human-needs-first approach rather than just aesthetics. Team size isn’t clearly public but given their international client list and multiple recognitions, you can infer a well-resourced mid-sized team.
Quick Points:
Services Offered: UX Research, Usability Testing, UI/UX Design & Strategy, AI-Product Audits
Location: Bogotá, Colombia (serving LatAm and global clients)
Employees: Mid-sized, multi-country footprint
Hourly Rate: Premium LatAm tier (project-based)
Amplinate
Amplinate maintains a dedicated Brazilian and LatAm team and bills themselves as specialized in “embedded in-market” research for Latin America. They highlight mixed methods, cultural immersion, ethnography and rapid turnaround capabilities across Latin America (Brazil, Mexico, Argentina, Colombia, Chile). Their model is especially strong if you’re doing cross-border research or entering new markets within Latin America. While they seem globally oriented (with presence beyond LatAm), their Latin American team and multilingual recruitment give them an edge for region-specific insight.
Quick Points:
Services Offered: Mixed Methods Research, Cultural Immersion/Ethnography, Embedded Staffing, Market Expansion
Location: Brazil (with LatAm regional focus)
Employees: ~11-50 globally (according to directory data)
Hourly Rate: Mid-to-high tier (global boutique research model)
Usaria
Usaria is a strategic design and research consultancy operating in Mexico and Colombia. Their offering spans user research (qualitative and quantitative), strategic UX design, training and organizational change. They emphasize both product/service research and cultural/local context, useful if your product is being adapted for Latin American markets and you want more than usability testing. They also provide training and certification, which suggests a maturity of internal methods and repeatability. While employee count and rates aren’t broadly published, the firm’s decade-plus experience makes them reliable.
Quick Points:
Services Offered: User Research (interviews, diary studies, surveys), UX Strategy & Service Design, Training & Certification
Location: Mexico / Colombia
Employees: Boutique to mid scale (not explicitly stated)
Hourly Rate: Mid-tier LatAm research consultancy
MQR Soluções
Based in São Paulo, Brazil, MQR Soluções is a qualitative-research specialist with over 18 years of experience and more than 500 projects completed across Latin America. Their core strength is in-depth recruitment, logistics and culturally-aware moderation in Brazil, Mexico, Colombia, Argentina and Chile. If your research is heavily qualitative and you need deep regional insight rather than purely digital-UX testing, this might be a strong option.
Quick Points:
Services Offered: Qualitative Research, UX Evaluation, Recruitment & Logistics for LatAm
Location: São Paulo, Brazil
Employees: Not clearly listed (experienced firm)
Hourly Rate: Region-specialist pricing (typically mid-tier)
Aguayo | UX Design
Aguayo is a UX design and research-consulting firm based in Bogotá, Colombia. They provide user research (moderated and unmoderated testing, interviews, field studies), service mapping, information architecture, and product strategy. Their strength is combining research with product development and e-commerce growth, especially in Colombian market contexts. If your product needs aligned UX research plus design and build, this agency offers that mix.
Quick Points:
Services Offered: Research plan definition, recruitment, moderated & unmoderated user testing, UX strategy & product design
Location: Bogotá, Colombia
Employees: Boutique-to-mid size
Hourly Rate: Mid-tier LatAm (product + research stack)
1Plus1 Research
1Plus1 Research is more on the market-research side than pure UX, but offers significant capabilities: online surveys, panels and community research across 22+ Latin American countries with over 5 million panelists. If your user-research goals skew more quantitative (surveys, communities, large-scale digital behavior) rather than in-depth qualitative usability testing, this firm could be fit.
Quick Points:
Services Offered: Online Surveys, Panels & Communities, Data Analytics, Quantitative Research
Location: Latin America (regional network)
Employees: Not specified
Hourly Rate: Market-research pricing (likely lower than boutique UX consultancies)
UZER
UZER is headquartered in Bogotá, Colombia and has earned recognition as one of the region’s top UX-consulting firms. They position themselves as a near-shore, Latin America-delivered partner for global brands, offering research, usability testing, accessibility audits, AI-product development and design. They emphasize a user-centered, human-needs-first approach rather than just aesthetics. Team size isn’t clearly public but given their international client list and multiple recognitions, you can infer a well-resourced mid-sized team.
Quick Points:
Services Offered: UX Research, Usability Testing, UI/UX Design & Strategy, AI-Product Audits
Location: Bogotá, Colombia (serving LatAm and global clients)
Employees: Mid-sized, multi-country footprint
Hourly Rate: Premium LatAm tier (project-based)
Amplinate
Amplinate maintains a dedicated Brazilian and LatAm team and bills themselves as specialized in “embedded in-market” research for Latin America. They highlight mixed methods, cultural immersion, ethnography and rapid turnaround capabilities across Latin America (Brazil, Mexico, Argentina, Colombia, Chile). Their model is especially strong if you’re doing cross-border research or entering new markets within Latin America. While they seem globally oriented (with presence beyond LatAm), their Latin American team and multilingual recruitment give them an edge for region-specific insight.
Quick Points:
Services Offered: Mixed Methods Research, Cultural Immersion/Ethnography, Embedded Staffing, Market Expansion
Location: Brazil (with LatAm regional focus)
Employees: ~11-50 globally (according to directory data)
Hourly Rate: Mid-to-high tier (global boutique research model)
Usaria
Usaria is a strategic design and research consultancy operating in Mexico and Colombia. Their offering spans user research (qualitative and quantitative), strategic UX design, training and organizational change. They emphasize both product/service research and cultural/local context, useful if your product is being adapted for Latin American markets and you want more than usability testing. They also provide training and certification, which suggests a maturity of internal methods and repeatability. While employee count and rates aren’t broadly published, the firm’s decade-plus experience makes them reliable.
Quick Points:
Services Offered: User Research (interviews, diary studies, surveys), UX Strategy & Service Design, Training & Certification
Location: Mexico / Colombia
Employees: Boutique to mid scale (not explicitly stated)
Hourly Rate: Mid-tier LatAm research consultancy
MQR Soluções
Based in São Paulo, Brazil, MQR Soluções is a qualitative-research specialist with over 18 years of experience and more than 500 projects completed across Latin America. Their core strength is in-depth recruitment, logistics and culturally-aware moderation in Brazil, Mexico, Colombia, Argentina and Chile. If your research is heavily qualitative and you need deep regional insight rather than purely digital-UX testing, this might be a strong option.
Quick Points:
Services Offered: Qualitative Research, UX Evaluation, Recruitment & Logistics for LatAm
Location: São Paulo, Brazil
Employees: Not clearly listed (experienced firm)
Hourly Rate: Region-specialist pricing (typically mid-tier)
Aguayo | UX Design
Aguayo is a UX design and research-consulting firm based in Bogotá, Colombia. They provide user research (moderated and unmoderated testing, interviews, field studies), service mapping, information architecture, and product strategy. Their strength is combining research with product development and e-commerce growth, especially in Colombian market contexts. If your product needs aligned UX research plus design and build, this agency offers that mix.
Quick Points:
Services Offered: Research plan definition, recruitment, moderated & unmoderated user testing, UX strategy & product design
Location: Bogotá, Colombia
Employees: Boutique-to-mid size
Hourly Rate: Mid-tier LatAm (product + research stack)
1Plus1 Research
1Plus1 Research is more on the market-research side than pure UX, but offers significant capabilities: online surveys, panels and community research across 22+ Latin American countries with over 5 million panelists. If your user-research goals skew more quantitative (surveys, communities, large-scale digital behavior) rather than in-depth qualitative usability testing, this firm could be fit.
Quick Points:
Services Offered: Online Surveys, Panels & Communities, Data Analytics, Quantitative Research
Location: Latin America (regional network)
Employees: Not specified
Hourly Rate: Market-research pricing (likely lower than boutique UX consultancies)
Kambrica
Kambrica is a strategic UX consultancy in Latin America with roots going back to 2001, operating across Argentina, Colombia and beyond. They emphasize a “strategy + experience” combination rather than purely design deliverables, and they skip billing hours as the primary model, focusing instead on outcomes and business value. If you’re looking for a partner who ties research tightly to business outcomes and local decision-making in LatAm, Kambrica is worth a look.
Quick Points:
Services Offered: Strategic UX Research, Experience Design, Business Alignment, Decision-Support
Location: Latin America (Argentina / Colombia focus)
Employees: Boutique strategic team (long-standing since early 2000s)
Hourly Rate: Value-based model (likely mid-tier)
Bixa Research
Bixa Research is a Latin America-based insights firm that emphasizes customer insights, user behavior and research for strategic decisions. With 100+ brands trusting them and case work spanning Brazil and beyond, they offer an alternative if you are after user research as part of consumer insights or product-market fit rather than purely digital usability.
Quick Points:
Services Offered: Customer & User Research, Training, Brand & Behavior Insights
Location: Latin America (Brazil focus)
Employees: Not specifically listed
Hourly Rate: Accessible LatAm pricing (depending on scale)
Try Consultoria
Try (Try Consultoria) is a Brazil-headquartered research company with a strong focus on user research for digital products, especially within Brazil. They highlight facilities, in-house recruiting, live-streaming usability tests and cross-market capabilities. If your LatAm focus is predominantly Brazil or you require lab and remote research in-market, this firm may serve well.
Quick Points:
Services Offered: Qualitative & Quantitative Research, Usability Testing, Market Mapping, Digital Ecosystem Analysis
Location: São Paulo, Brazil
Employees: Not specified (22+ years in operation)
Hourly Rate: Region-specific (Brazil research market)
Rootstack
Rootstack is a larger Latin American tech and development firm (with HQ in Panama and offices in Colombia) that incorporates UX research and UI/UX as part of its broader product-build offering. If your project combines UX research with development, data engineering or product build, this agency offers a comprehensive tech stack with UX research embedded.
Quick Points:
Services Offered: UX Research, UI/UX Design, Software Development, Tech + Design Integration
Location: Panama (HQ) and Colombia (regional Latin America)
Employees: Large team (software-firm scale)
Hourly Rate: Likely higher due to combined research + build deliverables
Conclusion
Choosing the right User research firms in Latin America isn’t just about great visuals, it’s also about understanding workflows, user behavior, and business outcomes. The right team will help you drive signups, boost retention, and simplify complex experiences. When selecting a LatAm research partner, make sure you weigh cultural/local fit, research method range, recruitment strength, industry experience, and pricing/model transparency. With the right fit, your product will resonate more authentically with Latin American users, and you’ll gain actionable insights that translate into real business value.
Kambrica
Kambrica is a strategic UX consultancy in Latin America with roots going back to 2001, operating across Argentina, Colombia and beyond. They emphasize a “strategy + experience” combination rather than purely design deliverables, and they skip billing hours as the primary model, focusing instead on outcomes and business value. If you’re looking for a partner who ties research tightly to business outcomes and local decision-making in LatAm, Kambrica is worth a look.
Quick Points:
Services Offered: Strategic UX Research, Experience Design, Business Alignment, Decision-Support
Location: Latin America (Argentina / Colombia focus)
Employees: Boutique strategic team (long-standing since early 2000s)
Hourly Rate: Value-based model (likely mid-tier)
Bixa Research
Bixa Research is a Latin America-based insights firm that emphasizes customer insights, user behavior and research for strategic decisions. With 100+ brands trusting them and case work spanning Brazil and beyond, they offer an alternative if you are after user research as part of consumer insights or product-market fit rather than purely digital usability.
Quick Points:
Services Offered: Customer & User Research, Training, Brand & Behavior Insights
Location: Latin America (Brazil focus)
Employees: Not specifically listed
Hourly Rate: Accessible LatAm pricing (depending on scale)
Try Consultoria
Try (Try Consultoria) is a Brazil-headquartered research company with a strong focus on user research for digital products, especially within Brazil. They highlight facilities, in-house recruiting, live-streaming usability tests and cross-market capabilities. If your LatAm focus is predominantly Brazil or you require lab and remote research in-market, this firm may serve well.
Quick Points:
Services Offered: Qualitative & Quantitative Research, Usability Testing, Market Mapping, Digital Ecosystem Analysis
Location: São Paulo, Brazil
Employees: Not specified (22+ years in operation)
Hourly Rate: Region-specific (Brazil research market)
Rootstack
Rootstack is a larger Latin American tech and development firm (with HQ in Panama and offices in Colombia) that incorporates UX research and UI/UX as part of its broader product-build offering. If your project combines UX research with development, data engineering or product build, this agency offers a comprehensive tech stack with UX research embedded.
Quick Points:
Services Offered: UX Research, UI/UX Design, Software Development, Tech + Design Integration
Location: Panama (HQ) and Colombia (regional Latin America)
Employees: Large team (software-firm scale)
Hourly Rate: Likely higher due to combined research + build deliverables
Conclusion
Choosing the right User research firms in Latin America isn’t just about great visuals, it’s also about understanding workflows, user behavior, and business outcomes. The right team will help you drive signups, boost retention, and simplify complex experiences. When selecting a LatAm research partner, make sure you weigh cultural/local fit, research method range, recruitment strength, industry experience, and pricing/model transparency. With the right fit, your product will resonate more authentically with Latin American users, and you’ll gain actionable insights that translate into real business value.
Kambrica
Kambrica is a strategic UX consultancy in Latin America with roots going back to 2001, operating across Argentina, Colombia and beyond. They emphasize a “strategy + experience” combination rather than purely design deliverables, and they skip billing hours as the primary model, focusing instead on outcomes and business value. If you’re looking for a partner who ties research tightly to business outcomes and local decision-making in LatAm, Kambrica is worth a look.
Quick Points:
Services Offered: Strategic UX Research, Experience Design, Business Alignment, Decision-Support
Location: Latin America (Argentina / Colombia focus)
Employees: Boutique strategic team (long-standing since early 2000s)
Hourly Rate: Value-based model (likely mid-tier)
Bixa Research
Bixa Research is a Latin America-based insights firm that emphasizes customer insights, user behavior and research for strategic decisions. With 100+ brands trusting them and case work spanning Brazil and beyond, they offer an alternative if you are after user research as part of consumer insights or product-market fit rather than purely digital usability.
Quick Points:
Services Offered: Customer & User Research, Training, Brand & Behavior Insights
Location: Latin America (Brazil focus)
Employees: Not specifically listed
Hourly Rate: Accessible LatAm pricing (depending on scale)
Try Consultoria
Try (Try Consultoria) is a Brazil-headquartered research company with a strong focus on user research for digital products, especially within Brazil. They highlight facilities, in-house recruiting, live-streaming usability tests and cross-market capabilities. If your LatAm focus is predominantly Brazil or you require lab and remote research in-market, this firm may serve well.
Quick Points:
Services Offered: Qualitative & Quantitative Research, Usability Testing, Market Mapping, Digital Ecosystem Analysis
Location: São Paulo, Brazil
Employees: Not specified (22+ years in operation)
Hourly Rate: Region-specific (Brazil research market)
Rootstack
Rootstack is a larger Latin American tech and development firm (with HQ in Panama and offices in Colombia) that incorporates UX research and UI/UX as part of its broader product-build offering. If your project combines UX research with development, data engineering or product build, this agency offers a comprehensive tech stack with UX research embedded.
Quick Points:
Services Offered: UX Research, UI/UX Design, Software Development, Tech + Design Integration
Location: Panama (HQ) and Colombia (regional Latin America)
Employees: Large team (software-firm scale)
Hourly Rate: Likely higher due to combined research + build deliverables
Conclusion
Choosing the right User research firms in Latin America isn’t just about great visuals, it’s also about understanding workflows, user behavior, and business outcomes. The right team will help you drive signups, boost retention, and simplify complex experiences. When selecting a LatAm research partner, make sure you weigh cultural/local fit, research method range, recruitment strength, industry experience, and pricing/model transparency. With the right fit, your product will resonate more authentically with Latin American users, and you’ll gain actionable insights that translate into real business value.
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
Author:
Unforgettable Website & UX Design For SaaS
We design high-converting websites and products for B2B AI startups.
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