10 Best User Research Firms in North America That Drive Results - November 2025
10 Best User Research Firms in North America That Drive Results - November 2025
10 Best User Research Firms in North America That Drive Results - November 2025
Looking for User Research Firms in North America? Discover teams that surface deep user insights, strengthen product strategy, and help SaaS companies design with clarity and confidence.
Looking for User Research Firms in North America? Discover teams that surface deep user insights, strengthen product strategy, and help SaaS companies design with clarity and confidence.
Looking for User Research Firms in North America? Discover teams that surface deep user insights, strengthen product strategy, and help SaaS companies design with clarity and confidence.
4 minutes
4 minutes
4 minutes
Nov 17, 2025
Nov 17, 2025
Nov 17, 2025
Introduction
If you’re building or scaling a digital product in North America, a strong user research partner is one of the smartest investments you can make. The top firms don’t just run interviews or usability tests, they help you deeply understand user motivations, uncover friction points, and validate product decisions before they get expensive. With intense competition across SaaS, fintech, healthcare, retail, and enterprise platforms, teams are relying more than ever on dedicated research experts to guide strategy. This guide simplifies the process. Below, you’ll find a clear framework for evaluating research partners, followed by a curated list of the top ten user research firms in North America, each known for rigorous methods, clear reporting, and meaningful product impact.
Introduction
If you’re building or scaling a digital product in North America, a strong user research partner is one of the smartest investments you can make. The top firms don’t just run interviews or usability tests, they help you deeply understand user motivations, uncover friction points, and validate product decisions before they get expensive. With intense competition across SaaS, fintech, healthcare, retail, and enterprise platforms, teams are relying more than ever on dedicated research experts to guide strategy. This guide simplifies the process. Below, you’ll find a clear framework for evaluating research partners, followed by a curated list of the top ten user research firms in North America, each known for rigorous methods, clear reporting, and meaningful product impact.
Introduction
If you’re building or scaling a digital product in North America, a strong user research partner is one of the smartest investments you can make. The top firms don’t just run interviews or usability tests, they help you deeply understand user motivations, uncover friction points, and validate product decisions before they get expensive. With intense competition across SaaS, fintech, healthcare, retail, and enterprise platforms, teams are relying more than ever on dedicated research experts to guide strategy. This guide simplifies the process. Below, you’ll find a clear framework for evaluating research partners, followed by a curated list of the top ten user research firms in North America, each known for rigorous methods, clear reporting, and meaningful product impact.
How to Evaluate User Research Firms in North America?
1. Depth of Research Specialization
Every product category has its own user behaviors and constraints. Research for fintech differs from healthcare, and both differ from enterprise SaaS. Choose a firm that understands your domain, they will pick up patterns faster and generate insights you can use immediately.
2. Methodological Range and Rigor
Quality research blends qualitative and quantitative methods. Look for firms offering moderated interviews, diary studies, ethnography, prototype evaluations, surveys, and behavioral analytics. This ensures your insights reflect what users say and what they actually do.
3. Geographic and Demographic Reach
North America is incredibly diverse. A strong partner should be able to recruit participants across major cities like New York, Toronto, Austin, Chicago, and Vancouver. This reduces demographic bias and gives you a more accurate product picture.
4. Seniority of Researchers and Analysts
The quality of insight depends on the people running the study. Senior researchers conduct sharper interviews, interpret nuance, and organize data into actionable recommendations. Always confirm who will execute your project.
5. Reporting Quality and Decision Support
Great research should be easy to understand and act on. Look for partners who deliver highlight reels, journey maps, usability scores, issue logs, and prioritized recommendations. The right partner will help your team take the next step, not leave you guessing.
Top 10 User Research Firms in North America: [Comparison]
How to Evaluate User Research Firms in North America?
1. Depth of Research Specialization
Every product category has its own user behaviors and constraints. Research for fintech differs from healthcare, and both differ from enterprise SaaS. Choose a firm that understands your domain, they will pick up patterns faster and generate insights you can use immediately.
2. Methodological Range and Rigor
Quality research blends qualitative and quantitative methods. Look for firms offering moderated interviews, diary studies, ethnography, prototype evaluations, surveys, and behavioral analytics. This ensures your insights reflect what users say and what they actually do.
3. Geographic and Demographic Reach
North America is incredibly diverse. A strong partner should be able to recruit participants across major cities like New York, Toronto, Austin, Chicago, and Vancouver. This reduces demographic bias and gives you a more accurate product picture.
4. Seniority of Researchers and Analysts
The quality of insight depends on the people running the study. Senior researchers conduct sharper interviews, interpret nuance, and organize data into actionable recommendations. Always confirm who will execute your project.
5. Reporting Quality and Decision Support
Great research should be easy to understand and act on. Look for partners who deliver highlight reels, journey maps, usability scores, issue logs, and prioritized recommendations. The right partner will help your team take the next step, not leave you guessing.
Top 10 User Research Firms in North America: [Comparison]
How to Evaluate User Research Firms in North America?
1. Depth of Research Specialization
Every product category has its own user behaviors and constraints. Research for fintech differs from healthcare, and both differ from enterprise SaaS. Choose a firm that understands your domain, they will pick up patterns faster and generate insights you can use immediately.
2. Methodological Range and Rigor
Quality research blends qualitative and quantitative methods. Look for firms offering moderated interviews, diary studies, ethnography, prototype evaluations, surveys, and behavioral analytics. This ensures your insights reflect what users say and what they actually do.
3. Geographic and Demographic Reach
North America is incredibly diverse. A strong partner should be able to recruit participants across major cities like New York, Toronto, Austin, Chicago, and Vancouver. This reduces demographic bias and gives you a more accurate product picture.
4. Seniority of Researchers and Analysts
The quality of insight depends on the people running the study. Senior researchers conduct sharper interviews, interpret nuance, and organize data into actionable recommendations. Always confirm who will execute your project.
5. Reporting Quality and Decision Support
Great research should be easy to understand and act on. Look for partners who deliver highlight reels, journey maps, usability scores, issue logs, and prioritized recommendations. The right partner will help your team take the next step, not leave you guessing.
Top 10 User Research Firms in North America: [Comparison]
Bricx - Premium UI/UX Partners For SaaS
We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design.
We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.
Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names.
Schedule a call with us to discuss your goals & we’ll let you know how we can help.
Bricx - Premium UI/UX Partners For SaaS
We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design.
We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.
Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names.
Schedule a call with us to discuss your goals & we’ll let you know how we can help.
Bricx - Premium UI/UX Partners For SaaS
We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design.
We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.
Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names.
Schedule a call with us to discuss your goals & we’ll let you know how we can help.
UserTesting
UserTesting is one of the most widely adopted research platforms and consulting partners in North America. Their core strength is speed and scale, allowing teams to test concepts with varied demographics in hours rather than weeks. Beyond the platform, they have an internal research team that helps structure studies, uncover patterns, and provide direction for product improvements. They are popular among SaaS companies, consumer apps, and enterprise products that rely on continuous discovery and quick iterations. If your roadmap moves quickly and demands frequent testing cycles, UserTesting offers the infrastructure, participant access, and support you need to validate ideas consistently.
Quick Points:
Services: UX research, usability testing, concept validation
Hourly Rate: Platform based pricing
Team Size: 500 plus
Location: San Francisco, CA
AnswerLab
AnswerLab is one of the most respected UX research consultancies in North America, with a strong reputation among enterprise and Fortune 500 companies. They specialize in complex, multi stream research programs that span different user types, markets, and product lines. Their team is highly analytical, offering generative studies, usability evaluations, and long term behavioral insights that influence strategic decisions. AnswerLab serves companies in finance, retail, healthcare, automotive, and enterprise software. Their work goes beyond surfacing usability issues, they help organizations align on product direction. If you need a research partner with maturity, structure, and strategic depth, AnswerLab is a standout choice.
Quick Points:
Services: UX research, mixed methods research, strategic insights
Hourly Rate: 200 to 300 dollars per hour
Team Size: 100 plus
Location: New York, NY and San Francisco, CA
Blink UX
Blink UX blends behavioral psychology, UX strategy, and deep industry expertise. They handle full scale research engagements ranging from early discovery to ethnographic studies and iterative testing. Blink works with enterprise and mid market clients across healthcare, aviation, retail, and technology. Their teams are skilled at simplifying complex workflows and identifying patterns that impact efficiency, clarity, and task completion. Blink also excels at turning findings into actionable design direction, making them a strong partner for products with long journeys or layered interactions. If your product requires thorough research across multiple scenarios, Blink UX brings structure and clarity throughout the process.
Quick Points:
Services: UX research, usability testing, UX strategy
Hourly Rate: 150 to 200 dollars per hour
Team Size: 200 plus
Location: Seattle, WA
Nielsen Norman Group (NN/g)
Nielsen Norman Group is one of the most influential UX organizations globally, known for its scientific and method driven approach. While many recognize NN/g for its training programs, their research practice is equally strong. They conduct detailed usability testing, heuristic evaluations, and generative research backed by decades of UX frameworks. Their insights are precise, structured, and highly reliable. This makes NN/g ideal for teams looking to evaluate or redesign complex systems with evidence based clarity. If your product involves intricate workflows and you want research rooted in proven principles, NN/g is one of the most dependable partners in North America.
Quick Points:
Services: UX research, usability studies, expert evaluations
Hourly Rate: 200 to 350 dollars per hour
Team Size: 50 plus
Location: Fremont, CA
Macadamian
Macadamian is a leader in healthcare focused user research across North America. They understand the complexity of patient journeys, clinician environments, and regulatory requirements, making them highly valuable for med tech products and health platforms. Their studies often include contextual inquiry, diary studies, and usability evaluations conducted in real healthcare settings. Macadamian helps teams design safer, clearer, and more compliant products, especially in situations where user errors have serious consequences. Their combination of UX expertise and clinical understanding makes them a top choice for digital health teams looking for accuracy and industry specific insight.
Quick Points:
Services: UX research, healthcare strategy, usability studies
Hourly Rate: 150 to 200 dollars per hour
Team Size: 200 plus
Location: Gatineau, Canada
Cauliflower
Cauliflower is a flexible, research driven studio that collaborates closely with SaaS startups, scale ups, and digital product teams. They offer fast yet thorough research sprints, ideal for validating early concepts or refining new features. Their capabilities include discovery research, user interviews, prototype testing, and recurring usability cycles. Cauliflower is known for its collaborative style, working directly with founders, designers, and product managers to translate insights into actionable decisions. They are especially useful for teams without in house research capacity or those moving quickly through release cycles.
Quick Points:
Services: User interviews, usability testing, UX research strategy
Hourly Rate: 100 to 150 dollars per hour
Team Size: 20 to 50
Location: United States, distributed team
UserTesting
UserTesting is one of the most widely adopted research platforms and consulting partners in North America. Their core strength is speed and scale, allowing teams to test concepts with varied demographics in hours rather than weeks. Beyond the platform, they have an internal research team that helps structure studies, uncover patterns, and provide direction for product improvements. They are popular among SaaS companies, consumer apps, and enterprise products that rely on continuous discovery and quick iterations. If your roadmap moves quickly and demands frequent testing cycles, UserTesting offers the infrastructure, participant access, and support you need to validate ideas consistently.
Quick Points:
Services: UX research, usability testing, concept validation
Hourly Rate: Platform based pricing
Team Size: 500 plus
Location: San Francisco, CA
AnswerLab
AnswerLab is one of the most respected UX research consultancies in North America, with a strong reputation among enterprise and Fortune 500 companies. They specialize in complex, multi stream research programs that span different user types, markets, and product lines. Their team is highly analytical, offering generative studies, usability evaluations, and long term behavioral insights that influence strategic decisions. AnswerLab serves companies in finance, retail, healthcare, automotive, and enterprise software. Their work goes beyond surfacing usability issues, they help organizations align on product direction. If you need a research partner with maturity, structure, and strategic depth, AnswerLab is a standout choice.
Quick Points:
Services: UX research, mixed methods research, strategic insights
Hourly Rate: 200 to 300 dollars per hour
Team Size: 100 plus
Location: New York, NY and San Francisco, CA
Blink UX
Blink UX blends behavioral psychology, UX strategy, and deep industry expertise. They handle full scale research engagements ranging from early discovery to ethnographic studies and iterative testing. Blink works with enterprise and mid market clients across healthcare, aviation, retail, and technology. Their teams are skilled at simplifying complex workflows and identifying patterns that impact efficiency, clarity, and task completion. Blink also excels at turning findings into actionable design direction, making them a strong partner for products with long journeys or layered interactions. If your product requires thorough research across multiple scenarios, Blink UX brings structure and clarity throughout the process.
Quick Points:
Services: UX research, usability testing, UX strategy
Hourly Rate: 150 to 200 dollars per hour
Team Size: 200 plus
Location: Seattle, WA
Nielsen Norman Group (NN/g)
Nielsen Norman Group is one of the most influential UX organizations globally, known for its scientific and method driven approach. While many recognize NN/g for its training programs, their research practice is equally strong. They conduct detailed usability testing, heuristic evaluations, and generative research backed by decades of UX frameworks. Their insights are precise, structured, and highly reliable. This makes NN/g ideal for teams looking to evaluate or redesign complex systems with evidence based clarity. If your product involves intricate workflows and you want research rooted in proven principles, NN/g is one of the most dependable partners in North America.
Quick Points:
Services: UX research, usability studies, expert evaluations
Hourly Rate: 200 to 350 dollars per hour
Team Size: 50 plus
Location: Fremont, CA
Macadamian
Macadamian is a leader in healthcare focused user research across North America. They understand the complexity of patient journeys, clinician environments, and regulatory requirements, making them highly valuable for med tech products and health platforms. Their studies often include contextual inquiry, diary studies, and usability evaluations conducted in real healthcare settings. Macadamian helps teams design safer, clearer, and more compliant products, especially in situations where user errors have serious consequences. Their combination of UX expertise and clinical understanding makes them a top choice for digital health teams looking for accuracy and industry specific insight.
Quick Points:
Services: UX research, healthcare strategy, usability studies
Hourly Rate: 150 to 200 dollars per hour
Team Size: 200 plus
Location: Gatineau, Canada
Cauliflower
Cauliflower is a flexible, research driven studio that collaborates closely with SaaS startups, scale ups, and digital product teams. They offer fast yet thorough research sprints, ideal for validating early concepts or refining new features. Their capabilities include discovery research, user interviews, prototype testing, and recurring usability cycles. Cauliflower is known for its collaborative style, working directly with founders, designers, and product managers to translate insights into actionable decisions. They are especially useful for teams without in house research capacity or those moving quickly through release cycles.
Quick Points:
Services: User interviews, usability testing, UX research strategy
Hourly Rate: 100 to 150 dollars per hour
Team Size: 20 to 50
Location: United States, distributed team
UserTesting
UserTesting is one of the most widely adopted research platforms and consulting partners in North America. Their core strength is speed and scale, allowing teams to test concepts with varied demographics in hours rather than weeks. Beyond the platform, they have an internal research team that helps structure studies, uncover patterns, and provide direction for product improvements. They are popular among SaaS companies, consumer apps, and enterprise products that rely on continuous discovery and quick iterations. If your roadmap moves quickly and demands frequent testing cycles, UserTesting offers the infrastructure, participant access, and support you need to validate ideas consistently.
Quick Points:
Services: UX research, usability testing, concept validation
Hourly Rate: Platform based pricing
Team Size: 500 plus
Location: San Francisco, CA
AnswerLab
AnswerLab is one of the most respected UX research consultancies in North America, with a strong reputation among enterprise and Fortune 500 companies. They specialize in complex, multi stream research programs that span different user types, markets, and product lines. Their team is highly analytical, offering generative studies, usability evaluations, and long term behavioral insights that influence strategic decisions. AnswerLab serves companies in finance, retail, healthcare, automotive, and enterprise software. Their work goes beyond surfacing usability issues, they help organizations align on product direction. If you need a research partner with maturity, structure, and strategic depth, AnswerLab is a standout choice.
Quick Points:
Services: UX research, mixed methods research, strategic insights
Hourly Rate: 200 to 300 dollars per hour
Team Size: 100 plus
Location: New York, NY and San Francisco, CA
Blink UX
Blink UX blends behavioral psychology, UX strategy, and deep industry expertise. They handle full scale research engagements ranging from early discovery to ethnographic studies and iterative testing. Blink works with enterprise and mid market clients across healthcare, aviation, retail, and technology. Their teams are skilled at simplifying complex workflows and identifying patterns that impact efficiency, clarity, and task completion. Blink also excels at turning findings into actionable design direction, making them a strong partner for products with long journeys or layered interactions. If your product requires thorough research across multiple scenarios, Blink UX brings structure and clarity throughout the process.
Quick Points:
Services: UX research, usability testing, UX strategy
Hourly Rate: 150 to 200 dollars per hour
Team Size: 200 plus
Location: Seattle, WA
Nielsen Norman Group (NN/g)
Nielsen Norman Group is one of the most influential UX organizations globally, known for its scientific and method driven approach. While many recognize NN/g for its training programs, their research practice is equally strong. They conduct detailed usability testing, heuristic evaluations, and generative research backed by decades of UX frameworks. Their insights are precise, structured, and highly reliable. This makes NN/g ideal for teams looking to evaluate or redesign complex systems with evidence based clarity. If your product involves intricate workflows and you want research rooted in proven principles, NN/g is one of the most dependable partners in North America.
Quick Points:
Services: UX research, usability studies, expert evaluations
Hourly Rate: 200 to 350 dollars per hour
Team Size: 50 plus
Location: Fremont, CA
Macadamian
Macadamian is a leader in healthcare focused user research across North America. They understand the complexity of patient journeys, clinician environments, and regulatory requirements, making them highly valuable for med tech products and health platforms. Their studies often include contextual inquiry, diary studies, and usability evaluations conducted in real healthcare settings. Macadamian helps teams design safer, clearer, and more compliant products, especially in situations where user errors have serious consequences. Their combination of UX expertise and clinical understanding makes them a top choice for digital health teams looking for accuracy and industry specific insight.
Quick Points:
Services: UX research, healthcare strategy, usability studies
Hourly Rate: 150 to 200 dollars per hour
Team Size: 200 plus
Location: Gatineau, Canada
Cauliflower
Cauliflower is a flexible, research driven studio that collaborates closely with SaaS startups, scale ups, and digital product teams. They offer fast yet thorough research sprints, ideal for validating early concepts or refining new features. Their capabilities include discovery research, user interviews, prototype testing, and recurring usability cycles. Cauliflower is known for its collaborative style, working directly with founders, designers, and product managers to translate insights into actionable decisions. They are especially useful for teams without in house research capacity or those moving quickly through release cycles.
Quick Points:
Services: User interviews, usability testing, UX research strategy
Hourly Rate: 100 to 150 dollars per hour
Team Size: 20 to 50
Location: United States, distributed team
Radiant Digital
Radiant Digital focuses on human centered research for enterprise, government, and public sector products. They handle large scale research programs involving multiple personas, compliance constraints, and accessibility requirements. Radiant is skilled at blending qualitative and quantitative data, helping teams understand both user behavior and system limitations. Their work spans finance, telecom, education, healthcare, and government services. They often deliver strategic frameworks and experience roadmaps, making them a great partner for long term or multi team initiatives.
Quick Points:
Services: UX research, human centered design, strategy
Hourly Rate: 100 to 160 dollars per hour
Team Size: 200 plus
Location: Vienna, VA
Bold Insight
Bold Insight specializes in human factors research and usability testing for regulated and safety critical industries. Their teams work with medical device companies, automotive manufacturers, financial institutions, and complex enterprise systems. They combine behavioral research with compliance and safety evaluations, making them a trusted choice for FDA related research or human factors testing. Their findings are extremely detailed and structured, helping organizations prevent errors, reduce risk, and meet regulatory standards. If your product requires scientific precision and industry compliance, Bold Insight offers that level of rigor.
Quick Points:
Services: UX research, human factors, usability
Hourly Rate: 150 to 220 dollars per hour
Team Size: 50 to 100
Location: Chicago, IL
Metric UX
Metric UX is a Philadelphia based research consultancy that specializes in SaaS and enterprise workflow analysis. They help teams understand how users think, work, and move through complex interfaces. Their strengths include discovery research, journey mapping, usability testing, and iterative evaluations of new features. Metric UX produces highly actionable reports that include prioritization frameworks and clear recommendations. They are a strong partner for SaaS teams looking to improve activation, efficiency, or adoption across their product.
Quick Points:
Services: UX research, discovery workshops, usability testing
Hourly Rate: 100 to 150 dollars per hour
Team Size: 20 to 50
Location: Philadelphia, PA
Blink Global (formerly Usability Sciences)
Blink Global, previously known as Usability Sciences, is one of the longest running UX research firms in North America. They specialize in moderated studies, field research, diary studies, and large participant programs. Their researchers are skilled at identifying behavioral patterns, mapping usability issues, and delivering structured reports that clearly outline product opportunities. Blink Global is often selected for long term projects that span multiple product lines or teams, offering consistency and deep institutional understanding. If you want a research partner with decades of experience and reliable execution, Blink Global is a trusted choice.
Quick Points:
Services: UX research, usability testing, field studies
Hourly Rate: 120 to 170 dollars per hour
Team Size: 100 plus
Location: Irving, TX
Conclusion
Choosing the right user research firm in North America is not just about running interviews, it is about finding a partner who understands your market, your users, and your product vision. The right team will uncover friction, improve workflows, increase retention, and guide decisions with clarity. Whether your product serves the U.S. or Canada, investing in strong research ensures you build experiences grounded in real behavior, not assumptions.
Radiant Digital
Radiant Digital focuses on human centered research for enterprise, government, and public sector products. They handle large scale research programs involving multiple personas, compliance constraints, and accessibility requirements. Radiant is skilled at blending qualitative and quantitative data, helping teams understand both user behavior and system limitations. Their work spans finance, telecom, education, healthcare, and government services. They often deliver strategic frameworks and experience roadmaps, making them a great partner for long term or multi team initiatives.
Quick Points:
Services: UX research, human centered design, strategy
Hourly Rate: 100 to 160 dollars per hour
Team Size: 200 plus
Location: Vienna, VA
Bold Insight
Bold Insight specializes in human factors research and usability testing for regulated and safety critical industries. Their teams work with medical device companies, automotive manufacturers, financial institutions, and complex enterprise systems. They combine behavioral research with compliance and safety evaluations, making them a trusted choice for FDA related research or human factors testing. Their findings are extremely detailed and structured, helping organizations prevent errors, reduce risk, and meet regulatory standards. If your product requires scientific precision and industry compliance, Bold Insight offers that level of rigor.
Quick Points:
Services: UX research, human factors, usability
Hourly Rate: 150 to 220 dollars per hour
Team Size: 50 to 100
Location: Chicago, IL
Metric UX
Metric UX is a Philadelphia based research consultancy that specializes in SaaS and enterprise workflow analysis. They help teams understand how users think, work, and move through complex interfaces. Their strengths include discovery research, journey mapping, usability testing, and iterative evaluations of new features. Metric UX produces highly actionable reports that include prioritization frameworks and clear recommendations. They are a strong partner for SaaS teams looking to improve activation, efficiency, or adoption across their product.
Quick Points:
Services: UX research, discovery workshops, usability testing
Hourly Rate: 100 to 150 dollars per hour
Team Size: 20 to 50
Location: Philadelphia, PA
Blink Global (formerly Usability Sciences)
Blink Global, previously known as Usability Sciences, is one of the longest running UX research firms in North America. They specialize in moderated studies, field research, diary studies, and large participant programs. Their researchers are skilled at identifying behavioral patterns, mapping usability issues, and delivering structured reports that clearly outline product opportunities. Blink Global is often selected for long term projects that span multiple product lines or teams, offering consistency and deep institutional understanding. If you want a research partner with decades of experience and reliable execution, Blink Global is a trusted choice.
Quick Points:
Services: UX research, usability testing, field studies
Hourly Rate: 120 to 170 dollars per hour
Team Size: 100 plus
Location: Irving, TX
Conclusion
Choosing the right user research firm in North America is not just about running interviews, it is about finding a partner who understands your market, your users, and your product vision. The right team will uncover friction, improve workflows, increase retention, and guide decisions with clarity. Whether your product serves the U.S. or Canada, investing in strong research ensures you build experiences grounded in real behavior, not assumptions.
Radiant Digital
Radiant Digital focuses on human centered research for enterprise, government, and public sector products. They handle large scale research programs involving multiple personas, compliance constraints, and accessibility requirements. Radiant is skilled at blending qualitative and quantitative data, helping teams understand both user behavior and system limitations. Their work spans finance, telecom, education, healthcare, and government services. They often deliver strategic frameworks and experience roadmaps, making them a great partner for long term or multi team initiatives.
Quick Points:
Services: UX research, human centered design, strategy
Hourly Rate: 100 to 160 dollars per hour
Team Size: 200 plus
Location: Vienna, VA
Bold Insight
Bold Insight specializes in human factors research and usability testing for regulated and safety critical industries. Their teams work with medical device companies, automotive manufacturers, financial institutions, and complex enterprise systems. They combine behavioral research with compliance and safety evaluations, making them a trusted choice for FDA related research or human factors testing. Their findings are extremely detailed and structured, helping organizations prevent errors, reduce risk, and meet regulatory standards. If your product requires scientific precision and industry compliance, Bold Insight offers that level of rigor.
Quick Points:
Services: UX research, human factors, usability
Hourly Rate: 150 to 220 dollars per hour
Team Size: 50 to 100
Location: Chicago, IL
Metric UX
Metric UX is a Philadelphia based research consultancy that specializes in SaaS and enterprise workflow analysis. They help teams understand how users think, work, and move through complex interfaces. Their strengths include discovery research, journey mapping, usability testing, and iterative evaluations of new features. Metric UX produces highly actionable reports that include prioritization frameworks and clear recommendations. They are a strong partner for SaaS teams looking to improve activation, efficiency, or adoption across their product.
Quick Points:
Services: UX research, discovery workshops, usability testing
Hourly Rate: 100 to 150 dollars per hour
Team Size: 20 to 50
Location: Philadelphia, PA
Blink Global (formerly Usability Sciences)
Blink Global, previously known as Usability Sciences, is one of the longest running UX research firms in North America. They specialize in moderated studies, field research, diary studies, and large participant programs. Their researchers are skilled at identifying behavioral patterns, mapping usability issues, and delivering structured reports that clearly outline product opportunities. Blink Global is often selected for long term projects that span multiple product lines or teams, offering consistency and deep institutional understanding. If you want a research partner with decades of experience and reliable execution, Blink Global is a trusted choice.
Quick Points:
Services: UX research, usability testing, field studies
Hourly Rate: 120 to 170 dollars per hour
Team Size: 100 plus
Location: Irving, TX
Conclusion
Choosing the right user research firm in North America is not just about running interviews, it is about finding a partner who understands your market, your users, and your product vision. The right team will uncover friction, improve workflows, increase retention, and guide decisions with clarity. Whether your product serves the U.S. or Canada, investing in strong research ensures you build experiences grounded in real behavior, not assumptions.
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
Author:
Unforgettable Website & UX Design For SaaS
We design high-converting websites and products for B2B AI startups.
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