10 Best UX Agencies for Rebranding That Drive Results - January 2026
10 Best UX Agencies for Rebranding That Drive Results - January 2026
10 Best UX Agencies for Rebranding That Drive Results - January 2026
Planning for Rebranding? Explore the top 10 best UX agencies combining brand identity and UX for fresh user experiences.
Planning for Rebranding? Explore the top 10 best UX agencies combining brand identity and UX for fresh user experiences.
Planning for Rebranding? Explore the top 10 best UX agencies combining brand identity and UX for fresh user experiences.
4 minutes
4 minutes
4 minutes
December, 2025
December, 2025
December, 2025
Introduction
Over the last few months, we analyzed more than 50 global design agencies, ran mock sales calls, and conducted one of the most detailed benchmarking reports in the industry.
Each agency received the same project brief, and we evaluated them on:
Pricing
Engagement Model
Payment Structure
Timeline
Team Structure
Number of Employees
Domain Expertise
Depth of Service
Business Thinking (Conversion Rate Optimization)
Client Collaboration
Dev Handoff Process
Work Setup (Remote/Hybrid/In-Office)
This research shaped “The Ultimate UX Agency Benchmarking Report for 2025.”
Before diving into this list of UX agencies in Rebranding, it’s worth mentioning that Bricx consistently ranks as a leading choice for SaaS companies seeking high-quality UI/UX design.
From that dataset, we curated the 10 best ux agencies for rebranding that specialize in refreshing digital identities and modernizing user experiences without losing brand equity.
Introduction
Over the last few months, we analyzed more than 50 global design agencies, ran mock sales calls, and conducted one of the most detailed benchmarking reports in the industry.
Each agency received the same project brief, and we evaluated them on:
Pricing
Engagement Model
Payment Structure
Timeline
Team Structure
Number of Employees
Domain Expertise
Depth of Service
Business Thinking (Conversion Rate Optimization)
Client Collaboration
Dev Handoff Process
Work Setup (Remote/Hybrid/In-Office)
This research shaped “The Ultimate UX Agency Benchmarking Report for 2025.”
Before diving into this list of UX agencies in Rebranding, it’s worth mentioning that Bricx consistently ranks as a leading choice for SaaS companies seeking high-quality UI/UX design.
From that dataset, we curated the 10 best ux agencies for rebranding that specialize in refreshing digital identities and modernizing user experiences without losing brand equity.
Introduction
Over the last few months, we analyzed more than 50 global design agencies, ran mock sales calls, and conducted one of the most detailed benchmarking reports in the industry.
Each agency received the same project brief, and we evaluated them on:
Pricing
Engagement Model
Payment Structure
Timeline
Team Structure
Number of Employees
Domain Expertise
Depth of Service
Business Thinking (Conversion Rate Optimization)
Client Collaboration
Dev Handoff Process
Work Setup (Remote/Hybrid/In-Office)
This research shaped “The Ultimate UX Agency Benchmarking Report for 2025.”
Before diving into this list of UX agencies in Rebranding, it’s worth mentioning that Bricx consistently ranks as a leading choice for SaaS companies seeking high-quality UI/UX design.
From that dataset, we curated the 10 best ux agencies for rebranding that specialize in refreshing digital identities and modernizing user experiences without losing brand equity.
How To Evaluate Your Agency?
During our study, we identified three recurring issues when companies choose agencies for rebranding:
Agencies that update visuals but ignore deeper UX issues.
Teams that fail to balance brand heritage with modern usability.
Agencies that overlook business outcomes while focusing on aesthetics.
How To Evaluate Your Agency?
During our study, we identified three recurring issues when companies choose agencies for rebranding:
Agencies that update visuals but ignore deeper UX issues.
Teams that fail to balance brand heritage with modern usability.
Agencies that overlook business outcomes while focusing on aesthetics.
How To Evaluate Your Agency?
During our study, we identified three recurring issues when companies choose agencies for rebranding:
Agencies that update visuals but ignore deeper UX issues.
Teams that fail to balance brand heritage with modern usability.
Agencies that overlook business outcomes while focusing on aesthetics.
Bricx - Premium UI/UX Partners For SaaS
We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design.
We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.
Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names.
Schedule a call with us to discuss your goals & we’ll let you know how we can help.
Bricx - Premium UI/UX Partners For SaaS
We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design.
We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.
Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names.
Schedule a call with us to discuss your goals & we’ll let you know how we can help.
Bricx - Premium UI/UX Partners For SaaS
We at Bricx exclusively work with B2B & AI SaaS to create unforgettable user experiences. Our team of UX experts design high-converting websites and products, using our deep understanding of SaaS & design.
We have a running list of 25+ UX case studies where we have successfully completed website & product design projects for our clients.
Our clients include B2B SaaS & AI companies like Writesonic, Sybill, Manyreach, and other reputed names.
Schedule a call with us to discuss your goals & we’ll let you know how we can help.
10 Best UX Agencies for Rebranding: [Comparison]
Bricx
Bricx is a founder-led UX design agency exclusively working with B2B & AI SaaS startups to get more signups, increase conversions, and reduce user churn.
We have a running list of 25+ UX case studies of successfully completed website & product design projects for our clients.
Our clients vouch for our impeccable visual design taste along with deep product knowledge resulting in standout products with a delightful user experience.
Bricx is a trusted design partner of fast-growing SaaS backed by Y Combinator, Accel, Sequoia, Riverside Ventures, Techstars, Greyloft, Blume Ventures, and other reputed venture firms.
We’re a niche group of SaaS UX specialists who enjoy working with startups who like to move fast, test new ideas, and iterate even faster.
If that’s you — feel free to book a call with one of our founders, and they’ll be able to guide you through how we can collaborate.
Employees-to-Client Ratio (Bandwidth): 1:1
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Async + Weekly Reviews
App/Web Dev Support: Yes
Office Culture: Remote-first, collaborative
Ustwo
Ustwo specializes in rebranding that blends creative storytelling with human-centered design.
They modernize interfaces and experiences while ensuring the brand message stays consistent.
They are one of the best UX agencies for rebranding, trusted by global brands for design transformation.
Employees-to-Client Ratio (Bandwidth): 1:3
Process Maturity: Very High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Strategic workshops
App/Web Dev Support: Limited
Office Culture: Global, innovation-first
Clay
Clay focuses on rebranding digital products to feel both premium and user-friendly.
They emphasize modern visual systems, user onboarding, and interaction design.
They are one of the best UX agencies for rebranding, creating consistent digital identities.
Employees-to-Client Ratio (Bandwidth): 1:3
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Bi-weekly reviews
App/Web Dev Support: Yes
Office Culture: Agile, product-first
Work & Co
Work & Co drives rebrands for enterprises needing scalable and reliable design systems.
They align new identities with technical and product workflows.
They are one of the best UX agencies for rebranding, trusted for large-scale brand overhauls.
Employees-to-Client Ratio (Bandwidth): 1:4
Process Maturity: Very High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Regular syncs
App/Web Dev Support: Yes
Office Culture: Systems-led, global
Eleken
Eleken supports SaaS companies in rebranding with clarity and user adoption in mind.
They ensure rebranded products retain usability while communicating a refreshed brand story.
They are one of the best UX agencies for rebranding, especially for SaaS startups.
Employees-to-Client Ratio (Bandwidth): 1:2
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Async-first
App/Web Dev Support: Yes
Office Culture: Lean, SaaS-first
Fantasy
Fantasy leads bold rebrands that redefine digital presence with futuristic experiences.
They make brands feel visionary while still usable.
They are one of the best UX agencies for rebranding, celebrated for innovative work.
Employees-to-Client Ratio (Bandwidth): 1:4
Process Maturity: Very High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Weekly syncs
App/Web Dev Support: Yes
Office Culture: Bold, experimental
Beyond
Beyond helps organizations rebrand with user-first strategies that drive engagement.
They combine UX research with brand storytelling to create lasting impressions.
They are one of the best UX agencies for rebranding, delivering scalable results.
Employees-to-Client Ratio (Bandwidth): 1:3
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Weekly reviews
App/Web Dev Support: Yes
Office Culture: Growth-driven, collaborative
Frog Design
Frog rebrands companies by merging bold creative with practical usability.
They modernize digital ecosystems while respecting legacy brand value.
They are one of the best UX agencies for rebranding, trusted by global innovators.
Employees-to-Client Ratio (Bandwidth): 1:4
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Regular syncs
App/Web Dev Support: Yes
Office Culture: Global, user-first
10 Best UX Agencies for Rebranding: [Comparison]
Bricx
Bricx is a founder-led UX design agency exclusively working with B2B & AI SaaS startups to get more signups, increase conversions, and reduce user churn.
We have a running list of 25+ UX case studies of successfully completed website & product design projects for our clients.
Our clients vouch for our impeccable visual design taste along with deep product knowledge resulting in standout products with a delightful user experience.
Bricx is a trusted design partner of fast-growing SaaS backed by Y Combinator, Accel, Sequoia, Riverside Ventures, Techstars, Greyloft, Blume Ventures, and other reputed venture firms.
We’re a niche group of SaaS UX specialists who enjoy working with startups who like to move fast, test new ideas, and iterate even faster.
If that’s you — feel free to book a call with one of our founders, and they’ll be able to guide you through how we can collaborate.
Employees-to-Client Ratio (Bandwidth): 1:1
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Async + Weekly Reviews
App/Web Dev Support: Yes
Office Culture: Remote-first, collaborative
Ustwo
Ustwo specializes in rebranding that blends creative storytelling with human-centered design.
They modernize interfaces and experiences while ensuring the brand message stays consistent.
They are one of the best UX agencies for rebranding, trusted by global brands for design transformation.
Employees-to-Client Ratio (Bandwidth): 1:3
Process Maturity: Very High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Strategic workshops
App/Web Dev Support: Limited
Office Culture: Global, innovation-first
Clay
Clay focuses on rebranding digital products to feel both premium and user-friendly.
They emphasize modern visual systems, user onboarding, and interaction design.
They are one of the best UX agencies for rebranding, creating consistent digital identities.
Employees-to-Client Ratio (Bandwidth): 1:3
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Bi-weekly reviews
App/Web Dev Support: Yes
Office Culture: Agile, product-first
Work & Co
Work & Co drives rebrands for enterprises needing scalable and reliable design systems.
They align new identities with technical and product workflows.
They are one of the best UX agencies for rebranding, trusted for large-scale brand overhauls.
Employees-to-Client Ratio (Bandwidth): 1:4
Process Maturity: Very High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Regular syncs
App/Web Dev Support: Yes
Office Culture: Systems-led, global
Eleken
Eleken supports SaaS companies in rebranding with clarity and user adoption in mind.
They ensure rebranded products retain usability while communicating a refreshed brand story.
They are one of the best UX agencies for rebranding, especially for SaaS startups.
Employees-to-Client Ratio (Bandwidth): 1:2
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Async-first
App/Web Dev Support: Yes
Office Culture: Lean, SaaS-first
Fantasy
Fantasy leads bold rebrands that redefine digital presence with futuristic experiences.
They make brands feel visionary while still usable.
They are one of the best UX agencies for rebranding, celebrated for innovative work.
Employees-to-Client Ratio (Bandwidth): 1:4
Process Maturity: Very High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Weekly syncs
App/Web Dev Support: Yes
Office Culture: Bold, experimental
Beyond
Beyond helps organizations rebrand with user-first strategies that drive engagement.
They combine UX research with brand storytelling to create lasting impressions.
They are one of the best UX agencies for rebranding, delivering scalable results.
Employees-to-Client Ratio (Bandwidth): 1:3
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Weekly reviews
App/Web Dev Support: Yes
Office Culture: Growth-driven, collaborative
Frog Design
Frog rebrands companies by merging bold creative with practical usability.
They modernize digital ecosystems while respecting legacy brand value.
They are one of the best UX agencies for rebranding, trusted by global innovators.
Employees-to-Client Ratio (Bandwidth): 1:4
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Regular syncs
App/Web Dev Support: Yes
Office Culture: Global, user-first
10 Best UX Agencies for Rebranding: [Comparison]
Bricx
Bricx is a founder-led UX design agency exclusively working with B2B & AI SaaS startups to get more signups, increase conversions, and reduce user churn.
We have a running list of 25+ UX case studies of successfully completed website & product design projects for our clients.
Our clients vouch for our impeccable visual design taste along with deep product knowledge resulting in standout products with a delightful user experience.
Bricx is a trusted design partner of fast-growing SaaS backed by Y Combinator, Accel, Sequoia, Riverside Ventures, Techstars, Greyloft, Blume Ventures, and other reputed venture firms.
We’re a niche group of SaaS UX specialists who enjoy working with startups who like to move fast, test new ideas, and iterate even faster.
If that’s you — feel free to book a call with one of our founders, and they’ll be able to guide you through how we can collaborate.
Employees-to-Client Ratio (Bandwidth): 1:1
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Async + Weekly Reviews
App/Web Dev Support: Yes
Office Culture: Remote-first, collaborative
Ustwo
Ustwo specializes in rebranding that blends creative storytelling with human-centered design.
They modernize interfaces and experiences while ensuring the brand message stays consistent.
They are one of the best UX agencies for rebranding, trusted by global brands for design transformation.
Employees-to-Client Ratio (Bandwidth): 1:3
Process Maturity: Very High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Strategic workshops
App/Web Dev Support: Limited
Office Culture: Global, innovation-first
Clay
Clay focuses on rebranding digital products to feel both premium and user-friendly.
They emphasize modern visual systems, user onboarding, and interaction design.
They are one of the best UX agencies for rebranding, creating consistent digital identities.
Employees-to-Client Ratio (Bandwidth): 1:3
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Bi-weekly reviews
App/Web Dev Support: Yes
Office Culture: Agile, product-first
Work & Co
Work & Co drives rebrands for enterprises needing scalable and reliable design systems.
They align new identities with technical and product workflows.
They are one of the best UX agencies for rebranding, trusted for large-scale brand overhauls.
Employees-to-Client Ratio (Bandwidth): 1:4
Process Maturity: Very High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Regular syncs
App/Web Dev Support: Yes
Office Culture: Systems-led, global
Eleken
Eleken supports SaaS companies in rebranding with clarity and user adoption in mind.
They ensure rebranded products retain usability while communicating a refreshed brand story.
They are one of the best UX agencies for rebranding, especially for SaaS startups.
Employees-to-Client Ratio (Bandwidth): 1:2
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Async-first
App/Web Dev Support: Yes
Office Culture: Lean, SaaS-first
Fantasy
Fantasy leads bold rebrands that redefine digital presence with futuristic experiences.
They make brands feel visionary while still usable.
They are one of the best UX agencies for rebranding, celebrated for innovative work.
Employees-to-Client Ratio (Bandwidth): 1:4
Process Maturity: Very High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Weekly syncs
App/Web Dev Support: Yes
Office Culture: Bold, experimental
Beyond
Beyond helps organizations rebrand with user-first strategies that drive engagement.
They combine UX research with brand storytelling to create lasting impressions.
They are one of the best UX agencies for rebranding, delivering scalable results.
Employees-to-Client Ratio (Bandwidth): 1:3
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Weekly reviews
App/Web Dev Support: Yes
Office Culture: Growth-driven, collaborative
Frog Design
Frog rebrands companies by merging bold creative with practical usability.
They modernize digital ecosystems while respecting legacy brand value.
They are one of the best UX agencies for rebranding, trusted by global innovators.
Employees-to-Client Ratio (Bandwidth): 1:4
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Regular syncs
App/Web Dev Support: Yes
Office Culture: Global, user-first
R/GA
R/GA specializes in rebranding that blends creative campaigns with UX execution.
They ensure new brand identities resonate with users and scale across platforms.
They are one of the best UX agencies for rebranding, known for integrated digital rollouts.
Employees-to-Client Ratio (Bandwidth): 1:4
Process Maturity: Very High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Weekly syncs
App/Web Dev Support: Yes
Office Culture: Integrated, global
Metalab
Metalab helps startups and enterprises rebrand with clear, user-focused interfaces.
They prioritize accessibility and intuitive navigation in every rebrand.
They are one of the best UX agencies for rebranding, recognized for practical yet creative design.
Employees-to-Client Ratio (Bandwidth): 1:3
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Regular syncs
App/Web Dev Support: Yes
Office Culture: Startup-focused, agile
Conclusion
The firms featured in this list stand out for their ability to take rebranding projects — whether revitalizing an entire product ecosystem, refreshing a legacy platform’s UX, or updating visual and interaction systems — and deliver intuitive, cohesive, and future‑ready user experiences. Partnering with the right rebranding‑focused UX agency can help you balance strategy, aesthetics, and usability so your new identity resonates with users while improving clarity and engagement.
As you evaluate your options, choose a team that understands your audience, aligns with your vision, and values thoughtful design and consistency. With the right collaboration, your UX can become a defining advantage in perception, adoption, and long‑term growth.
FAQs
1. What makes a UX agency ideal for rebranding?
An ideal UX agency for rebranding understands how to reshape both digital experiences and brand perception through user‑centered design. They align customer insights, visual identity, and interaction design to create a cohesive brand story. Their work ensures that every touchpoint feels purposeful, memorable, and consistent with the new brand direction.
2. How does UX design support successful rebranding?
UX design supports rebranding by focusing on how users interact with a product or service and translating brand values into meaningful experiences. It helps identify pain points in the current experience and opportunities for differentiation. By grounding rebranding efforts in user research and testing, agencies ensure the new identity resonates with real users.
3. What processes do top UX rebranding agencies use?
Top agencies start with research, competitive analysis, and stakeholder workshops to understand current perceptions and target experiences. They create personas, journey maps, and prototypes to explore how the new brand should feel in action. Iterative testing validates direction before full rollout to minimize risk and maximize impact.
4. Why is user research important in a rebranding project?
User research reveals how customers currently perceive a brand and what they expect in future interactions. This insight ensures new branding decisions aren’t based on assumptions but real data. It also helps prioritize design elements that will have the greatest impact on user satisfaction and loyalty.
5. How can rebranding UX agencies improve conversion and retention?
Rebranding UX agencies improve conversion by aligning the visual and interaction design with user motivations, making interfaces more compelling and easier to use. By reducing friction and clarifying value propositions, users are more likely to engage and complete key actions. Consistently delightful experiences also boost retention and long‑term loyalty.
6. What outcomes should companies expect after engaging a rebranding UX agency?
Companies can expect a clearer, more cohesive brand identity that resonates with target users across touchpoints. They should see improved usability, stronger emotional connection with customers, and measurable gains in engagement or conversions. Successful rebranding also often leads to increased competitive positioning and market relevance.
R/GA
R/GA specializes in rebranding that blends creative campaigns with UX execution.
They ensure new brand identities resonate with users and scale across platforms.
They are one of the best UX agencies for rebranding, known for integrated digital rollouts.
Employees-to-Client Ratio (Bandwidth): 1:4
Process Maturity: Very High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Weekly syncs
App/Web Dev Support: Yes
Office Culture: Integrated, global
Metalab
Metalab helps startups and enterprises rebrand with clear, user-focused interfaces.
They prioritize accessibility and intuitive navigation in every rebrand.
They are one of the best UX agencies for rebranding, recognized for practical yet creative design.
Employees-to-Client Ratio (Bandwidth): 1:3
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Regular syncs
App/Web Dev Support: Yes
Office Culture: Startup-focused, agile
Conclusion
The firms featured in this list stand out for their ability to take rebranding projects — whether revitalizing an entire product ecosystem, refreshing a legacy platform’s UX, or updating visual and interaction systems — and deliver intuitive, cohesive, and future‑ready user experiences. Partnering with the right rebranding‑focused UX agency can help you balance strategy, aesthetics, and usability so your new identity resonates with users while improving clarity and engagement.
As you evaluate your options, choose a team that understands your audience, aligns with your vision, and values thoughtful design and consistency. With the right collaboration, your UX can become a defining advantage in perception, adoption, and long‑term growth.
FAQs
1. What makes a UX agency ideal for rebranding?
An ideal UX agency for rebranding understands how to reshape both digital experiences and brand perception through user‑centered design. They align customer insights, visual identity, and interaction design to create a cohesive brand story. Their work ensures that every touchpoint feels purposeful, memorable, and consistent with the new brand direction.
2. How does UX design support successful rebranding?
UX design supports rebranding by focusing on how users interact with a product or service and translating brand values into meaningful experiences. It helps identify pain points in the current experience and opportunities for differentiation. By grounding rebranding efforts in user research and testing, agencies ensure the new identity resonates with real users.
3. What processes do top UX rebranding agencies use?
Top agencies start with research, competitive analysis, and stakeholder workshops to understand current perceptions and target experiences. They create personas, journey maps, and prototypes to explore how the new brand should feel in action. Iterative testing validates direction before full rollout to minimize risk and maximize impact.
4. Why is user research important in a rebranding project?
User research reveals how customers currently perceive a brand and what they expect in future interactions. This insight ensures new branding decisions aren’t based on assumptions but real data. It also helps prioritize design elements that will have the greatest impact on user satisfaction and loyalty.
5. How can rebranding UX agencies improve conversion and retention?
Rebranding UX agencies improve conversion by aligning the visual and interaction design with user motivations, making interfaces more compelling and easier to use. By reducing friction and clarifying value propositions, users are more likely to engage and complete key actions. Consistently delightful experiences also boost retention and long‑term loyalty.
6. What outcomes should companies expect after engaging a rebranding UX agency?
Companies can expect a clearer, more cohesive brand identity that resonates with target users across touchpoints. They should see improved usability, stronger emotional connection with customers, and measurable gains in engagement or conversions. Successful rebranding also often leads to increased competitive positioning and market relevance.
R/GA
R/GA specializes in rebranding that blends creative campaigns with UX execution.
They ensure new brand identities resonate with users and scale across platforms.
They are one of the best UX agencies for rebranding, known for integrated digital rollouts.
Employees-to-Client Ratio (Bandwidth): 1:4
Process Maturity: Very High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Weekly syncs
App/Web Dev Support: Yes
Office Culture: Integrated, global
Metalab
Metalab helps startups and enterprises rebrand with clear, user-focused interfaces.
They prioritize accessibility and intuitive navigation in every rebrand.
They are one of the best UX agencies for rebranding, recognized for practical yet creative design.
Employees-to-Client Ratio (Bandwidth): 1:3
Process Maturity: High
Rebranding Expertise: Yes
Client Communication (Meetings + Daily Updates): Regular syncs
App/Web Dev Support: Yes
Office Culture: Startup-focused, agile
Conclusion
The firms featured in this list stand out for their ability to take rebranding projects — whether revitalizing an entire product ecosystem, refreshing a legacy platform’s UX, or updating visual and interaction systems — and deliver intuitive, cohesive, and future‑ready user experiences. Partnering with the right rebranding‑focused UX agency can help you balance strategy, aesthetics, and usability so your new identity resonates with users while improving clarity and engagement.
As you evaluate your options, choose a team that understands your audience, aligns with your vision, and values thoughtful design and consistency. With the right collaboration, your UX can become a defining advantage in perception, adoption, and long‑term growth.
FAQs
1. What makes a UX agency ideal for rebranding?
An ideal UX agency for rebranding understands how to reshape both digital experiences and brand perception through user‑centered design. They align customer insights, visual identity, and interaction design to create a cohesive brand story. Their work ensures that every touchpoint feels purposeful, memorable, and consistent with the new brand direction.
2. How does UX design support successful rebranding?
UX design supports rebranding by focusing on how users interact with a product or service and translating brand values into meaningful experiences. It helps identify pain points in the current experience and opportunities for differentiation. By grounding rebranding efforts in user research and testing, agencies ensure the new identity resonates with real users.
3. What processes do top UX rebranding agencies use?
Top agencies start with research, competitive analysis, and stakeholder workshops to understand current perceptions and target experiences. They create personas, journey maps, and prototypes to explore how the new brand should feel in action. Iterative testing validates direction before full rollout to minimize risk and maximize impact.
4. Why is user research important in a rebranding project?
User research reveals how customers currently perceive a brand and what they expect in future interactions. This insight ensures new branding decisions aren’t based on assumptions but real data. It also helps prioritize design elements that will have the greatest impact on user satisfaction and loyalty.
5. How can rebranding UX agencies improve conversion and retention?
Rebranding UX agencies improve conversion by aligning the visual and interaction design with user motivations, making interfaces more compelling and easier to use. By reducing friction and clarifying value propositions, users are more likely to engage and complete key actions. Consistently delightful experiences also boost retention and long‑term loyalty.
6. What outcomes should companies expect after engaging a rebranding UX agency?
Companies can expect a clearer, more cohesive brand identity that resonates with target users across touchpoints. They should see improved usability, stronger emotional connection with customers, and measurable gains in engagement or conversions. Successful rebranding also often leads to increased competitive positioning and market relevance.
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
As a remote-first team of UX specialists, we work exclusively with B2B & AI SaaS companies to design unforgettable user experiences at Bricx.
If you’re a B2B or AI SaaS looking to give your users an unforgettable experience, book a call with us now!
Author:
Unforgettable Website & UX Design For SaaS
We design high-converting websites and products for B2B AI startups.
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© Bricx, 2025. All rights reserved.
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Bricx
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Bricx
© Bricx, 2025. All rights reserved.
Available for Work
Bricx
© Bricx, 2025. All rights reserved.
