10 Best UX Agenciesfor Rebranding (2026)

Best UX agencies for rebranding

A rebrand is cheap to design and expensive to finish. The new mark takes weeks. What takes quarters is everything quietly carrying the old one: the app icon on a customer's home screen, transactional email, exported PDFs and invoices, screenshots throughout the help centre, the domain sitting in thousands of saved bookmarks, and the name a customer's own procurement system has on file. Through all of it the customer still has to recognise the thing they already pay for. A rebrand that changes the identity faster than it changes the artefacts leaves a company looking like two companies.

Ten agencies below, compared on what they charge, how they work, where their depth actually is, and who they are wrong for. Every agency here carries a verified Clutch profile, and the ratings below are taken from it. Each entry says what an agency is worth hiring for and where it is the wrong choice for a rebrand.

How the ten agencies compare

Agency	Best for	Starting price	Clutch rating	Not a fit for
Bricx	Identity landed inside the product	$25,000+	5.0/5, 27 reviews	Naming, trademark and legal work
Diffco	Propagating identity through a rebuild	$25,000+	5.0/5, 31 reviews	Creating the identity itself
Django Stars	Rolling identity through the codebase	$10,000+	4.8/5, 61 reviews	Identity design, brand strategy
Dworkz	Installing an identity someone else made	$10,000+	4.9/5, 8 reviews	Originating brand direction
EIGHT25MEDIA	Typography and palette across pages	$25,000+	4.9/5, 30 reviews	In-product surfaces
ELEKS	Backend systems that print the name	$25,000+	4.8/5, 31 reviews	Identity design, small companies
Elogic Commerce	Rebranding across catalogue systems	$25,000+	5.0/5, 61 reviews	Identity design, packaging, print
Empeek	Regulated medical product surfaces	$10,000+	5.0/5, 20 reviews	Identity creation, brand strategy
Ester Digital	Branding across screen and packaging	$5,000+	5.0/5, 32 reviews	Large multi-market programmes
Excellent Webworld	Volume execution of a finished design	$25,000+	4.9/5, 63 reviews	Identity decisions, brand direction

Best UX agency for rebranding: Bricx

Bricx is the best companies whose new identity has to land inside a live product rather than only on a logo sheet, without customers wondering where they are. Bricx has completed 50+ SaaS design projects across 30+ industries, with clients including Writesonic (YC S21), Collectwise (YC F24), Gigacatalyst (YC X26), Sybill, Camb.ai, LTV.ai, Instadapp, Hobbes and AT Kearney. The agency holds 27 verified reviews on Clutch at an average of 5.0/5.

Bricx works exclusively with B2B and AI SaaS companies, from seed stage through Series C, covering branding, website design, product UX/UI and end-to-end development. Engagements start at $25,000. Bricx sells branding, website and product UX/UI as one engagement, which is the arrangement a rebrand needs, because the identity, the marketing site and the in-product surfaces have to change on one schedule rather than three. It works with B2B and AI SaaS from seed to Series C, with 27 Clutch reviews at 5.0.

They have a wealth of knowledge and experience in the world of UX and leaned in heavily on all aspects of our brand.

Starting price

$25,000+

Engagement model

Fixed-scope projects and monthly retainers

Timeline

First delivery within the first week; full scope varies by project

Clutch

5.0/5, 27 reviews

Hourly rate

$50 - $99

Best for

companies whose new identity has to reach the product, not just a logo sheet.

Not a fit for

naming, trademark and legal work, or budgets under $25,000.

Diffco

Diffco charges $100 to $149 an hour and puts none of it into branding, which on this page is the first thing to establish. What it does hold is a record of second versions, including an AI landscape design platform it helped define and launch. Rebrands frequently ride on a version two, because a company changing how it looks is usually changing what it does.

That division of labour is workable: the identity from a brand studio, the propagation from an engineering firm that has already rebuilt a real estate platform's codebase and modernised its infrastructure. It stops working when nobody owns the visual decisions in between, and AI development and custom software take 25% each of a mix with no design line.

Starting price

$25,000+

Engagement model

Project and retainer

Clutch

5.0/5, 31 reviews

Hourly rate

$100 - $149

Team size

50 - 249 people

Best for

companies rebranding alongside a version two of the product itself.

Not a fit for

creating the visual identity, or budgets under $25,000.

Django Stars

Django Stars migrated a client's monolithic Django app to microservices and rebuilt the frontend, and that architecture question decides what a rebrand costs before a designer is involved. Colours and marks hard-coded in one monolith get changed once. Scattered across services and templates, they get found one production bug at a time. Financial services is 60% of its book.

It sells two things, custom software and web development at 50% each, with no branding or design line whatsoever. A company rebranding here buys the engineering to roll an identity out and nothing that helps decide what the identity should be. Its clients are 80% midmarket, the size where the propagation problem is largest.

Starting price

$10,000+

Engagement model

Project and retainer

Clutch

4.8/5, 61 reviews

Hourly rate

$50 - $99

Team size

50 - 249 people

Best for

companies that have the new identity and need it propagated through the code.

Not a fit for

designing the identity or the brand strategy, or budgets under $25,000.

Dworkz

Dworkz has the review describing the arrangement most rebrands end in: working from a client's own in-house designs and concepts to build out a SaaS application's front and backend. When a brand studio makes the identity and somebody else installs it, that is the second contract. Its stated focus is data-driven B2B SaaS, and its clients include Collective Health and Kantola.

Its other relevant work is a website redesign with a multi-language CMS, a useful signal, because a rebrand across several languages multiplies every asset carrying copy. Eight Clutch reviews is the thinnest record on this page at $100 to $149 an hour, and only 5% of its clients are small businesses.

Starting price

$10,000+

Engagement model

Project and retainer

Clutch

4.9/5, 8 reviews

Hourly rate

$100 - $149

Team size

10 - 49 people

Best for

B2B SaaS companies handing a finished identity to somebody who will install it.

Not a fit for

originating the brand direction itself, or budgets under $25,000.

EIGHT25MEDIA

EIGHT25MEDIA has the most literal rebrand on this page: redesigning key web pages for an IT services company while updating the brand's typography and colour usage. That is the incremental version of a rebrand, changing type and palette across pages rather than staging a relaunch, and it is how most companies with live traffic actually do it. Web design is 50% of its work.

It is a marketing agency in shape, with advertising, digital strategy and marketing strategy at 10% each and no product design line, so its reach ends at the public site. For in-product surfaces, chart palettes and empty states still carrying the old identity, nothing in its record applies. Its clients are 65% midmarket.

Starting price

$25,000+

Engagement model

Project and retainer

Clutch

4.9/5, 30 reviews

Hourly rate

$100 - $149

Team size

50 - 249 people

Best for

companies rolling a new palette and typeface through a live marketing site.

Not a fit for

applying the identity inside the product, or budgets under $25,000.

ELEKS

ELEKS has been running since 1991 and has no small business clients at all, 56% enterprise and 44% midmarket. At that size a rebrand is not a design project, it is a programme reaching claims documents, generated statements and every system that prints a company name onto something a customer keeps. Its published work covers precisely those systems, insurance claims automation included.

Branding and design appear nowhere in a mix that is 50% custom software, with security audits and penetration testing in the review record. A company rebranding would engage it for the systems side and buy the identity elsewhere. At a thousand to ten thousand people, 31 Clutch reviews is thin relative to the scale.

Starting price

$25,000+

Engagement model

Project and retainer

Clutch

4.8/5, 31 reviews

Hourly rate

$50 - $99

Team size

1,000 - 9,999 people

Best for

large companies whose rebrand must reach documents their systems generate automatically.

Not a fit for

designing the identity or serving small companies, or budgets under $25,000.

Elogic Commerce

Elogic Commerce integrated a Shopify Plus storefront with ERP, CRM and PIM systems, and the PIM is where a commerce rebrand gets expensive. Product imagery, packaging shots and descriptions all carry the old identity, they number in the thousands, and they live inside a product information system rather than in any design file. Its book is 70% midmarket.

E-commerce development is 55% of what it sells, with no design or branding line, so the identity work sits outside its scope entirely. Manufacturing is 30% of its industry weight, a sector where a rebrand also reaches physical packaging and printed catalogues, neither of which anything in its record covers.

Starting price

$25,000+

Engagement model

Project and retainer

Clutch

5.0/5, 61 reviews

Hourly rate

$50 - $99

Team size

50 - 249 people

Best for

commerce businesses whose old identity lives across thousands of product records.

Not a fit for

designing the identity, packaging or print, or budgets under $25,000.

Empeek

Empeek works 65% in medical, where a rebrand is not purely a marketing decision, because device-adjacent software carries labelling and product information that is governed, so changing what appears on a screen can need more than a designer's approval. Its work includes a mobile and web ecosystem interfacing with a medtech manufacturer's sensors, where it designed the UI as well.

It lists application management and support as its own service line, which happens to be the part of a rebrand nobody budgets: the long tail of assets discovered months after launch. There is no branding line at all though, and at $25 to $49 an hour the offer is engineering capacity rather than identity work.

Starting price

$10,000+

Engagement model

Project and retainer

Clutch

5.0/5, 20 reviews

Hourly rate

$25 - $49

Team size

50 - 249 people

Best for

medtech companies whose on-screen labelling is governed rather than chosen.

Not a fit for

creating the identity or brand strategy, or budgets under $25,000.

Ester Digital

Ester Digital is one of the few agencies on this page carrying branding in its service mix, and the one with a review describing a rebrand that crossed surfaces: a web store, packaging and further branding work for an art retailer. Packaging is where a rebrand stops being reversible, because printed stock cannot be redeployed the way a stylesheet can.

Branding is 10% of its work and UX/UI 15%, so the practice is small in absolute terms at a firm of 10 to 49 people, and its $5,000 floor points at engagements well below a full rebrand programme. It has worked with one software client since 2018, which shows it can hold the long relationship a rebrand tail demands.

Starting price

$5,000+

Engagement model

Project and retainer

Clutch

5.0/5, 32 reviews

Hourly rate

$50 - $99

Team size

10 - 49 people

Best for

companies whose rebrand reaches packaging and printed stock as well as screens.

Not a fit for

large multi-market rebrand programmes, or budgets under $25,000.

Excellent Webworld

Excellent Webworld built an iOS app from a concept and designs the client provided, which is the execution half of a rebrand once the identity exists. Another review covers a booking app plus a business panel and an admin panel, and admin panels are the classic rebrand oversight: internal surfaces that keep the old logo for a year because no customer ever complains.

At $25 to $49 an hour across 250 to 999 people, this is volume execution, which is the right economics when a rebrand means repainting a great many screens. There is no branding or design line in the mix and no industry above 15%, so nothing here helps decide what the new identity should be.

Starting price

$25,000+

Engagement model

Project and retainer

Clutch

4.9/5, 63 reviews

Hourly rate

$25 - $49

Team size

250 - 999 people

Best for

rebrands that mean repainting a large number of screens cheaply.

Not a fit for

deciding what the new identity should be, or budgets under $25,000.

How much does a rebranding engagement cost?

Budget reality. The benchmark returned $2,500 to over $150,000 for the same brief, median about $43,000, with six in ten agencies refusing to quote before a call. Those figures cover product design across the whole benchmark, so treat them as the range a rebrand is quoted inside rather than a price for it.

What agencies charge hourly. $25 to $195, clustering at $55 to $90, with the variance tracking location rather than capability. A rebrand priced as a logo sits near the bottom of the benchmark range. Priced honestly, with product surfaces, the site and the transactional artefacts included, it lands above the median instead.

Three structures, split 45% Time & Material, 35% fixed price and 20% retainer across the benchmark. For a rebrand the model usually matters more than the headline figure, because it decides what happens when the scope moves.

• Fixed price suits a defined deliverable with a settled spec.
• Time & Material suits a scope that is still being discovered.
• Retainer suits continuous design demand rather than a one-off push.
• Which one fits a rebrand comes down to whether the scope is settled before the work starts.

How do you evaluate a UX agency for a rebrand?

Five things separate a rebrand from a visual refresh generally.

Ask for their inventory method. Somebody has to list every place the old identity appears, invoices and exported files and the app store listing included, and the length of that list sets the budget.

Ask what a customer sees on the day it changes. Users who log in to an unfamiliar product with no explanation file support tickets, and a rebrand that surprises the people paying for it costs more in support than it earns in perception.

Ask how the in-product surfaces are handled. Marketing sites get repainted in a sprint. Illustration styles, empty states, chart palettes and icons inside a product take far longer and are routinely missing from the quote.

Ask what happens to the old domain and the old name. Rankings, inbound links, saved bookmarks and every integration configured against the old address persist, and abandoning them is a commercial decision as much as a design one.

Ask how the new palette behaves in the product. A brand colour chosen on a white presentation slide often fails against dark surfaces and data visualisations, and that gets discovered after sign-off.

What are the red flags when hiring a design agency?

• Discovery that outlasts the runway. Workshops are not shipping. Ask what exists at the end of week two.
• A fixed price on a moving scope. It protects the agency and turns your learning into a change request.
• Case studies with no numbers. If nothing was measured, nothing can be claimed.
• No named limitation. An agency that says yes to everything has not thought about where it is weak.
• No handover plan. Ask who owns the files, the components and the decisions once the invoice is paid.
• No comparable example of a rebrand. An agency that cannot point to work of the same shape is learning on your budget.

Should you hire a design agency or build in-house?

An agency buys you time. Senior capability starts within weeks rather than after a hiring cycle, and the cost stops when the project does. For a rebrand specifically, the question worth settling first is how often the work recurs.

A hire buys you depth. Someone inside the product makes better small decisions every day, but you are paying for the search, the ramp and the salary long before that shows up in the work. Where a rebrand falls on that line is usually clear once you count how many times it will need doing again.

Rebrands are the clearest case for retaining rather than hiring, because the work is enormous and then it is over. An in-house team that has lived with the old identity for years is also badly placed to kill it, and every internal review becomes a defence of a decision somebody in the room once made. The counterweight is that an agency leaves at launch, and a rebrand generates a long tail of assets nobody scoped.

FAQs

What makes a rebrand difficult?

The design is the small part. The cost sits in propagation: product surfaces, transactional email, exported documents, help centre screenshots, app store listings and integrations configured against the old name, most of which nobody lists until they turn up in production.

How much does a rebrand cost?

Fixed-price product design across the benchmark ran $2,500 to over $150,000 with a median near $43,000, and a rebrand that has to reach the product belongs in the upper half, because the identity itself is the cheapest part of the job. Bricx starts at $25,000.

Should the product change on the same day as the website?

Rarely. A site can change overnight, a product usually cannot without a support spike. Most companies switch the public surfaces first, tell customers what is coming, then migrate in-product surfaces over the following weeks.

Does a rebrand include a new name?

Often not, and that distinction sets the budget. Changing visual identity is contained. Changing the name pulls in the domain, contracts, invoices, integrations and every customer's procurement record, which is a different project with legal work attached.