Zajno

Zajno helps embedded finance startups with content clarity and UX read-ability, ensuring that headings, CTAs, pricing value, and compliance cues are structured in ways that foster understanding and action. Their emphasis on information prioritization enables users to focus on what matters most: secure connections, verified transactions, and clear next steps. Zajno’s visual logic supports trusted financial pathways by reducing unnecessary distractions, helping users concentrate on what they need to do next.

• Employees-to-Client Ratio: Creative UX teams

• Process Maturity: Story-driven UX → UI refinement

• Embedded Finance Expertise: Content prioritization

• Client Collaboration: Frequent visual alignment

• Dev Handoff Process: Clear UI specs

• Work Setup: Remote/hybrid
  
  

DigitalSilk

DigitalSilk brings end-to-end design and optimization support to embedded finance startups that require conversion strategy, analytics readiness, and SEO alignment along with UX design. Their process often includes landing page flows, multi-touch funnel strategy, and performance monitoring, useful when financial services need ongoing refinement and visibility. DigitalSilk helps startups build compelling acquisition flows that feed into onboarding and transaction paths with contextual reinforcement.

• Employees-to-Client Ratio: Full-stack UX + strategy

• Process Maturity: Strategy → execution → analytics

• Embedded Finance Expertise: Conversion + performance

• Client Collaboration: Structured comms

• Dev Handoff Process: Build-ready docs

• Work Setup: Hybrid
  
  

Think Company

Think Company’s evidence-based UX research brings strong validation patterns to embedded finance products. Their discovery workshops and user testing help uncover where users hesitate in financial flows, and why, enabling you to design with evidence rather than assumption. This helps fine-tune critical paths like authorization screens, risk communication, fallback messaging, and transaction confirmations to reduce hesitation and increase confidence.

• Employees-to-Client Ratio: Research-heavy UX teams

• Process Maturity: Discovery → testing → refinement

• Embedded Finance Expertise: Trust and flow validation

• Client Collaboration: Deep stakeholder workshops

• Dev Handoff Process: Detailed documentation

• Work Setup: Hybrid
  
  

Conclusion

Embedded finance SaaS products live at the intersection of financial clarity, compliance sensitivity, and transaction precision. Users must feel safe, informed, and guided through every interaction, from onboarding accounts to confirming transactions or managing recurring billing. The agencies above were selected because they combine financial UX fluency, conversion thinking, developer-ready output, and trust-aware design, all essential for embedded finance startups building modern SaaS flows.

When choosing your design partner, prioritize those who:

• Understand financial trust cues

• Design for compliance and sensitivity

• Handle complex transaction flows clearly

• Deliver reusable, documented UI/UX assets
  
  

These attributes differentiate usable embedded finance design from interfaces that confuse, overwhelm, or lose users.

If you’re looking for a partner that deeply understands embedded finance UX, SaaS interaction precision, and conversion optimization, Bricx stands out as an excellent choice. We help startups design financial experiences that feel intuitive, trustworthy, and ready for scale, empowering both users and internal teams to move forward with confidence.

FAQs

1. Why do embedded finance startups need specialized SaaS design agencies?

Embedded finance products involve regulated workflows, sensitive data, and complex transaction paths that require deep UX expertise. A specialized agency understands how to make financial actions feel simple, safe, and compliant. This is crucial for earning user trust and ensuring smooth adoption across partners and end users.

2. What UX challenges are unique to embedded finance platforms?

These products must integrate financial features, payments, lending, wallets, KYC, fraud checks, directly into another company’s user journey. The UX must feel invisible yet fully functional, which is difficult to balance. Startups also face heavy compliance requirements that add friction if not designed thoughtfully.

3. How can a design agency improve onboarding for embedded finance products?

A good agency maps every compliance-related step and removes unnecessary overwhelm through clear guidance, progressive disclosure, and contextual explanations. They ensure KYC/AML flows feel intuitive instead of bureaucratic. This significantly reduces drop-offs during identity verification and financial activation.

4. What skills should a design agency have to support embedded finance startups?

They need experience with fintech UX, API-driven product architectures, and regulatory considerations across different markets. Agencies familiar with dashboards, risk scoring, credit decisioning, and reconciliation flows can design more effective systems. Strong data visualization skills are also essential for operational clarity.

5. How does good UX help embedded finance tools scale?

Clean design allows partners to integrate financial features without confusing their end users. When financial journeys are smooth and predictable, partner adoption grows faster and retention improves. Scalable UX systems also reduce the cost of support and onboarding for expanding teams.

6. Why is trust-building design especially important in embedded finance?

Users must feel confident when moving money or sharing identity details inside another company’s interface. Good UX makes financial actions transparent, safe, and well-explained at every step. This directly drives conversion rates, recurring usage, and long-term loyalty.