Doubling Free-To-Paid Conversions From 6% to 13% After Manyreach's Product Redesign.

We identified core UX problems that were making users not use the product & churn. We redesigned the entire platform from scratch to improve customer activation, retention, and paid conversions.

Client

Manyreach

Industry

Sales

Headquarters

London

Services

MVP Design

MetricBooks is a platform that focuses on simplifying accounting and compliance for businesses. It leverages AI to automate financial tasks like transaction categorization, tax filings (including GST and TDS), and bookkeeping. The platform offers real-time financial reporting, ensuring accuracy and compliance with tax laws. It provides smart insights for informed decision-making and a centralized financial command center accessible anytime, anywhere.

Manyreach is a cold outreach platform that helps businesses get more meetings through cold email outreach. They attracted a lot of users with a lifetime deal.

LTD customers are notorious for churning fast thus not using the software & not buying more credits. We were give the project to redesign Manyreach to compete with industry giants like Instantly & Smartlead.

Manyreach is a cold outreach platform that helps businesses get more meetings through cold email outreach. They attracted a lot of users with a lifetime deal.

About Manyreach

Manyreach is a cold outreach platform that helps businesses get more meetings through cold email outreach. They attracted a lot of users with a lifetime deal.

Outcomes

We completely redesigned Manyreach’s platform, transforming it into a user-friendly and modern experience. Since the redesign, user satisfaction has soared, with a noticeable increase in positive reviews.

Activation rates improved significantly, and retention shot up as users found it easier to navigate and use the platform. Manyreach was our very first client, and we’re proud to say they still trust us with their design needs to this day!

User Interviews

Manyreach had already built a Facebook group of potential customers & power users. The first thing we did was reach out to power users & understand how & why they use Manyreach and understand the problems they face.

Onboarding

One of the first things we did was design the onboarding flow to give users a personalized experience right off the bat. We focused on questions around user roles, outreach experience, preferences, and goals. This allowed us to create a personalized guided tour for each user persona.

Create Campaign Flow

The 'Create Campaign' flow is the most important flow responsible to send more emails. We simplified it by adding guided tool tips, improving lead list uploading flow, clarifying UX writing, and adding AI suggestions for the email script copywriting.

Senders Flow

The heart of any cold email campaign are the sending mailboxes. It's one of the most technical & complex tasks a new user is faced with. We simplified the 'add sender' flow to ensure new users can easily add mailboxes & track their health with a simple dashboard.

Unibox

The unibox is the centralized inbox for all mailboxes. Cold email users use the unibox to track replies across all campaigns & mailboxes. We created a simple unibox that allows users to check the activity log and reply to new messages effortlessly.

CRM

The CRM is used to manage contacts across all campaigns. We designed a easy-to-use CRM where users can easily filter through contacts to find the right people fast.

Conclusion

Manyreach went from a tool used by 100s to a platform loved by 1000s after the redesign. All UX metrics went up including activation, retention, paid conversions, and positive reviews.