Work & Co

Work & Co offers product-led landing page design for Series B companies where campaign pages need to align with product experiences. They excel at creating landing pages that showcase product value through interactive demos, feature previews, or live product examples rather than just marketing copy and stock imagery. Their approach includes technical integration planning to connect landing pages with product APIs, enabling dynamic demonstrations, personalized feature showcases, or real-time data that builds credibility through actual product capabilities rather than marketing claims alone.

1. Employees-to-Client Ratio (Bandwidth): Team-based

2. Process Maturity: Advanced

3. Series B Experience: High

4. Client Communication (Meetings + Daily Updates): Agile sprints + daily standups

5. App/Web Dev Support: Yes (core offering)

6. Office Culture: Hybrid

Fantasy

Fantasy creates distinctive landing page designs for Series B companies that need differentiation in crowded markets with high advertising competition. They excel at creating memorable visual treatments and interaction patterns that make campaign pages stand out in paid channels, improving click-through rates from ads while maintaining strong conversion performance. Their work is ideal for Series B companies where landing page design creates competitive advantage in expensive paid channels by capturing attention and building interest more effectively than standard enterprise landing page templates.

1. Employees-to-Client Ratio (Bandwidth): 1:1

2. Process Maturity: Advanced

3. Series B Experience: Medium

4. Client Communication (Meetings + Daily Updates): Flexible sprints + async updates

5. App/Web Dev Support: Limited

6. Office Culture: Remote-first

Code and Theory

Code and Theory brings enterprise-level strategy to Series B landing page programs, creating scalable systems for global campaigns and multi-product portfolios. They understand how to design landing page architectures that support international expansion with localization, serve multiple product lines with clear differentiation, and accommodate the campaign complexity that emerges as Series B marketing organizations scale. Their approach includes governance frameworks and template systems that maintain quality and consistency as marketing teams grow and campaign volume increases from dozens to hundreds of active pages.

1. Employees-to-Client Ratio (Bandwidth): Team-based

2. Process Maturity: Very High

3. Series B Experience: Medium-High

4. Client Communication (Meetings + Daily Updates): Structured sprints + weekly reviews

5. App/Web Dev Support: Yes (core offering)

6. Office Culture: Hybrid

Conclusion

Choosing the right Series B landing page design agency comes down to finding a partner who understands both conversion optimization and enterprise buyer psychology. The best agencies know how to design for lead quality alongside conversion rate, create scalable landing page systems that support high-volume campaign production, and optimize for the metrics that matter at Series B including pipeline velocity, deal size, and customer acquisition costs, not just form completion rates.

The agencies listed here stand out for their Series B experience and enterprise marketing expertise. They know how to incorporate trust signals and social proof that convert skeptical enterprise buyers, design qualification mechanisms that improve lead quality for sales teams, and create template systems that let marketing teams launch campaign variations rapidly without sacrificing conversion performance or brand consistency.

Choose a team that aligns with your campaign complexity, lead quality requirements, and marketing operations maturity. Whether you need one-off high-impact campaign pages or comprehensive landing page systems supporting dozens of simultaneous campaigns, the right agency will help you build experiences that drive qualified enterprise pipeline efficiently.

FAQs

What makes a good Series B landing page design agency?

A good Series B landing page design agency combines conversion optimization expertise with understanding of enterprise buyer psychology and qualified lead generation. They should know how to balance conversion rate with lead quality through strategic use of qualification questions and budget signals. Look for agencies like Bricx that have worked with Series B companies doing enterprise marketing and understand the difference between optimizing for form fills versus optimizing for qualified pipeline. They should excel at designing scalable landing page systems including templates and component libraries, incorporating enterprise-appropriate trust signals and social proof, and building for integration with marketing automation and CRM systems. They should also understand ABM landing page strategies for target account campaigns and how landing pages fit into complex enterprise buyer journeys involving multiple stakeholders.

How much does it cost to hire a landing page agency at Series B stage?

Series B landing page design agency costs typically range from $8,000 to $40,000+ depending on scope and systematic approach. Individual campaign landing pages usually cost $3,000-8,000 for experienced agencies. Landing page template systems with 3-5 templates and component libraries typically cost $15,000-30,000. Comprehensive programs including multiple templates, A/B testing strategy, and ongoing optimization support can exceed $40,000. Many agencies offer ongoing partnerships ($8,000-20,000/month) for continuous page production, testing, and optimization. Series B projects require more strategic work around lead qualification, enterprise trust-building, and systematic scalability than early-stage one-off pages, which can add 30-40% to base design costs. However, template system investments pay back quickly when marketing teams can launch dozens of pages monthly without per-page agency costs.

Should we build landing page templates or hire agencies for each campaign?

Most Series B companies benefit from investing in landing page template systems rather than hiring agencies for individual campaigns. Template systems enable marketing team autonomy and rapid campaign execution, critical when running dozens of simultaneous campaigns across channels, industries, and buyer personas. Good template systems include 3-5 foundational layouts for different campaign types like content download, demo request, webinar registration, and product trial, component libraries that let teams mix and match sections based on campaign needs, clear guidelines for when to use each template, and examples showing how templates adapt for different use cases. One-off agency work makes sense for major campaign launches, new campaign types your templates don't support, or when testing radically different approaches before systematizing. Many Series B companies invest in template systems then use agencies selectively for innovation and optimization rather than routine production.

What should I look for when evaluating Series B landing page design agencies?

Look for proven B2B and enterprise marketing experience, not just conversion optimization claims. Review their portfolio for enterprise clients and assess whether they understand complex buyer journeys, multiple stakeholder involvement, and longer sales cycles than SMB marketing. Check if they focus on lead quality metrics like MQL-to-SQL conversion and pipeline value, not just form completion rates. Evaluate their systematic thinking through template systems and component libraries in past work. Ask about their approach to progressive profiling and lead qualification, as good agencies help you capture buying intent and budget signals without creating form friction. Confirm they understand your martech stack and can design landing pages that integrate with marketing automation, CRM, and attribution tools. Also assess their testing and optimization methodology to ensure they help you improve performance over time, not just launch and disappear.

How do landing page agencies handle lead qualification and quality?

Experienced Series B landing page agencies approach lead qualification through strategic use of progressive profiling, conditional form fields, and qualification questions that filter leads without killing conversion. Common approaches include company size selectors that route SMB and enterprise leads differently, budget or timeline questions that identify in-market buyers, job title fields that distinguish decision-makers from researchers, and intent signals like current solution questions that gauge buying urgency. Advanced strategies include using form length as qualification mechanism where longer forms filter for higher intent, offering content tiers where premium assets require more information, implementing multi-step forms that progressively qualify while maintaining engagement, and using behavioral signals like time on page or scroll depth to adapt form requirements. The best agencies balance qualification with conversion, ensuring you gather enough signal to prioritize sales follow-up without creating friction that loses high-intent prospects.

Can landing page agencies help with ABM and personalization?

Many top Series B landing page agencies offer ABM strategy and personalization alongside design, recognizing that enterprise marketing increasingly requires account-specific experiences. They can help you design personalized landing pages for target accounts showing industry-specific case studies, relevant use cases, or account-specific messaging. This typically includes firmographic personalization using IP data to adapt content by industry or company size, integration with ABM platforms like 6sense or Demandbase to identify target accounts, account-specific microsites for strategic deals, dynamic content sections that change based on campaign parameters or UTM codes, and personalized calls-to-action based on visitor characteristics or behavior. Agencies like Bricx often include ABM landing page strategy in their Series B process, ensuring campaign pages support account-based strategies that drive more qualified pipeline than generic demand generation. If ABM is central to your strategy, prioritize agencies with personalization and ABM expertise, not just template design skills.