Are you fed up with messy interfaces that force users to scroll forever?  could be exactly what you need.

Accordions showcase essential content right away. Users can access important details quickly without endless scrolling. A well-designed accordion saves space, improves focus, and boosts mobile usability. These collapsible sections can substantially improve user experience if you pick the right content and purpose.

Accordions excel especially when you have secondary but frequently accessed information like FAQs, product details, and navigation menus. On top of that, they support progressive disclosure - a method that reveals information based on user interaction.

Let's look at 8 exceptional accordion designs from brands you know and love. We'll explore what makes them work and where they could be better.

What is Accordion UI?

Image Source: Salsa Digital

An accordion UI changes complex information into bite-sized chunks through a simple yet effective interaction model. Just like its musical namesake, this design pattern expands and contracts to show or hide content when users want it.

What is Accordion UI in Web Design?

An accordion is a graphical control element with vertically stacked items that expand or collapse to show related content. This design pattern has three main parts: a heading that gives a quick overview of the topic, an icon (usually a plus sign, arrow, or chevron) showing the accordion's state, and a panel with the hidden content. These panels stay hidden until someone clicks the header. This creates an interactive experience that lets people choose what they want to read.

Where Do Accordions UI Work Best?

Accordions are flexible tools that work best in specific places:

1. FAQ Pages - Users can find answers quickly without reading through walls of text

   
   

2. Product Pages - Shows specs, reviews, and details without making the page messy

   
   

3. Pricing Tables - Makes multiple pricing tiers clear and organized

   
   

4. Dashboard Interfaces - Keeps complex interfaces clean and easy to use

   
   

5. Form Design - Splits long forms into smaller parts so users complete them

   
   

Accordion designs also excel in eCommerce product descriptions. Merchants can add detailed features and benefits without making the page look crowded.

Key Benefits of Using Accordion UI Patterns

Accordions are an effective UI element for organizing content and improving user experience. They achieve this by:

1. Presenting information one section at a time, reducing cognitive load by hiding less important details.

   
   

2. Allowing for easier scanning through clear headers that highlight key points.

   
   

3. Optimizing content for mobile screens by minimizing endless scrolling and creating a cleaner layout.

   
   

Why Accordion UI Design Matters?

Digital interfaces succeed or fail based on how you organize information. Thoughtful design decisions shape every successful digital product, and accordion UI elements stand out as one of the best patterns to organize content.

How do Accordions Improve Content Hierarchy and Readability?

Accordions make information-heavy pages less overwhelming by breaking content into smaller, scannable sections, acting like a mini table of contents. This supports users' natural scanning behavior. By logically grouping related information, accordions use headers as signposts, creating a clear hierarchy that helps users quickly find relevant content without getting lost.

How do Accordion UI Reduces Cognitive Load for Users?

Your brain can only handle so much information at once. Accordions respect these limits by using —showing just what you need when you need it. Users face lower cognitive demands because accordions show information one section at a time and hide less important details.

Many users leave websites when they feel overwhelmed by content. Accordions prevent this by letting users choose what to read and when. They can focus on sections that interest them, which makes processing information easier.

How do Accordions Enhance Mobile Responsiveness and Layouts?

Space becomes precious on smaller screens. Accordions excel in mobile environments by creating cleaner interfaces and preventing endless scrolling. Essential information stays visible without long pages because accordions collapse secondary content.

Accordion design makes your content work on any device. These elements adjust as screens get smaller, so users get the same great experience whether they're on a desktop or phone. Today's multi-device world needs this kind of flexibility to deliver consistent experiences.

8 Best Accordion UI Examples: Check Them Out!

Stripe Support

Image Source: Stripe Documentation

Stripe’s support interface demonstrates how a payment processor can handle large volumes of complex documentation in a way that feels approachable and user-friendly. Both developers and business users rely heavily on Stripe’s knowledge base, which covers everything from API documentation to account management and troubleshooting.

Instead of overwhelming people with endless scrolling text or dense navigation menus, Stripe applies an accordion UI system that breaks content into structured, digestible pieces. This design choice makes the entire support hub feel less like a static manual and more like a dynamic tool that adapts to what the user needs in the moment.

What makes it impressive?

1. Minimalist yet functional design: Stripe keeps the accordion UI clean and uncluttered, with generous spacing between items, allowing users to focus on one section at a time without losing context.

   
   

2. Polished user interactions: The accordion panels expand and collapse smoothly, creating a sense of responsiveness and polish that reinforces the brand’s premium feel.

   
   

3. Scannable headers: Each section uses short, clear headings that make it easy to skim and jump directly to the relevant information, reducing mental load.

   
   

4. Consistency across topics: Whether you’re exploring API errors or learning about invoicing, the accordion system follows the same rules, helping users build familiarity quickly.

   
   

Key takeaway: Stripe shows how accordion UI can turn dense, technical documentation into a more approachable and navigable experience. By combining clarity, smooth interaction, and consistency, it proves that even highly complex content can feel user-friendly when presented with the right structure.

Apple Support

Image Source: Apple Support

Apple Support shows how accordions can blend usability with strong brand identity. Apple’s support center is the go-to resource for troubleshooting and product education.

From iPhones to MacBooks, users can search through hundreds of topics, and Apple organizes this information with accordion UI patterns across its FAQ sections. The approach keeps the support experience clean, logical, and consistent with Apple’s “less is more” design philosophy.

What makes it impressive?

1. Bold, readable headings: Apple ensures accordion headers stand out, making scanning effortless.

   
   

2. Minimal distractions: Smooth expansion and collapse animations keep the focus on content, not on interface mechanics.

   
   

3. Consistent spacing and dividers: The layout maintains Apple’s trademark clarity and avoids visual clutter.

   
   

4. Brand-aligned visuals: The design echoes Apple’s minimal style, ensuring the support hub feels cohesive with its product ecosystem.

   
   

Key takeaway: Apple demonstrates how a minimalist accordion UI can simplify support experiences, but highlights the importance of balancing aesthetics with usability for all audiences.

Notion Help Center

Image Source: Notion

Notion’s Help Center is one of the best examples of using nested accordion UI design to make complex information digestible. As a product, Notion has a vast feature set—databases, templates, embeds, permissions, integrations—which can easily overwhelm new and advanced users alike. To solve this, Notion’s documentation site applies layered accordions that allow users to explore information progressively.

Instead of pushing hundreds of articles onto one screen, topics are grouped logically, with each section expandable into subcategories. This creates a structured flow that matches how people naturally search for help—starting broad and drilling down deeper.

What makes it impressive?

1. Nested hierarchy that feels natural: Accordions within accordions let users move from general concepts (like “Getting Started”) into narrower topics (like “Database Views”) without feeling lost.

   
   

2. Seamless multimedia integration: Notion embeds videos, GIFs, and even Loom or Figma content within accordion panels, creating a richer, more engaging help experience.

   
   

3. Typography and spacing clarity: Consistent headings, large fonts, and whitespace keep navigation stress-free despite the depth of content.

   
   

4. User-centric design philosophy: The accordion system reflects Notion’s own product—flexible, customizable, and designed to reduce cognitive friction.

   
   

Key takeaway: For products with extensive documentation, nested accordions balance depth with accessibility. Notion’s Help Center proves that progressive disclosure can simplify even the most complex knowledge bases.

Spotify Pricing Table

Image Source: Refero

Spotify’s pricing table is a standout use of accordion UI to present subscription plans in a clear and user-friendly way. Instead of crowding all details onto one page, Spotify collapses each plan—Free, Premium Individual, Duo, Family, and Student—into expandable panels.

This approach allows Spotify to highlight its main offerings upfront, while keeping specifics like discounts, family-sharing rules, and device limits hidden until the user needs them. The design reduces information overload and guides users to the right choice without unnecessary friction.

What makes it impressive?

1. Collapsible tiers for easy comparison: Each pricing option sits in its own accordion, letting users expand only the plans they care about.

   
   

2. One-page simplicity: All subscription options live on a single page, avoiding redirects or separate comparison tables.

   
   

3. Clear plan segmentation: Each accordion contains details targeted to specific audiences—students, families, individuals—making the experience feel personalized.

   
   

4. Responsive mobile adaptation: Accordions make plan comparison more compact and scannable on smaller screens.

   
   

Key takeaway: Spotify demonstrates how accordions streamline pricing tables, allowing brands to show flexibility and transparency while reducing clutter and cognitive load for users.

Dropbox Pricing Page

Image Source: Dropbox.com

Dropbox faces the challenge of presenting multiple complex pricing plans for both personal and business users. Its pricing page uses accordions to expand detailed features within each plan, helping users compare without being overwhelmed.

Each section—Basic, Plus, Professional, Standard, and Advanced—starts with a concise headline, while deeper details remain hidden until expanded. This ensures that new visitors can grasp plan categories quickly, while advanced users can explore specifics like storage limits, admin controls, or collaboration features.

What makes it impressive?

1. Organized plan structure: Accordion panels group personal and business plans logically, reducing confusion between audiences.

   
   

2. Expandable depth: Users can expand for details like integrations, file recovery, or support options only when they need them.

   
   

3. Visual hierarchy with CTAs: Prominent “Choose Plan” buttons remain visible even when details expand, keeping conversions front and center.

   
   

4. Scannability for different personas: The design works equally well for freelancers, teams, and enterprises.

   
   

Key takeaway: Dropbox shows how accordions can clarify complex SaaS pricing structures. By chunking details into expandable layers, businesses can help users compare without losing sight of the bigger picture.

Slack Sidebar Settings

Image Source: Slack

Slack’s sidebar settings showcase accordion-like collapsibility that brings order to otherwise cluttered workspaces. With hundreds of channels, DMs, and apps, navigation could easily overwhelm users. Instead, Slack allows you to group conversations into custom collapsible sections, effectively turning the sidebar into a personalized control center.

These accordions create hierarchy and focus, letting users collapse less relevant sections while highlighting priority projects or teams.

What makes it impressive?

1. Customizable sections: Users can create their own accordion-style groupings (e.g., “Marketing,” “Clients,” “Internal”) for better organization.

   
   

2. Drag-and-drop simplicity: Rearranging channels within sections feels intuitive and requires no complex settings.

   
   

3. Collapsible clutter reduction: Sections can be collapsed to minimize distractions, especially useful in large organizations.

   
   

4. Typography and spacing balance: Despite heavy information density, Slack maintains clarity through consistent design.

   
   

Key takeaway: Slack proves that accordion UI isn’t limited to FAQs or pricing—it can be applied to navigation. By giving users control to collapse and organize, products can reduce friction in high-volume environments.

Google Analytics Navigation

Image Source: Cal State East Bay

Google Analytics is known for being data-heavy, with dozens of reports and categories. Its collapsible side navigation applies accordion UI to tame this complexity. Instead of presenting everything at once, reports are grouped into expandable menus (e.g., Acquisition, Behavior, Conversions).

This design ensures that users can focus on one part of the analytics journey at a time, while still having quick access to other sections when needed.

What makes it impressive?

1. Expandable menu structure: Accordions group reports into logical buckets, preventing overwhelming navigation.

   
   

2. Efficient information architecture: Users can drill down into deep hierarchies (like Events > Pages > Engagement) without leaving the flow.

   
   

3. Trackable interactions: Accordion usage can itself be tracked, offering insights into which reports matter most to users.

   
   

4. Consistency with UX patterns: The design mirrors navigation systems users already understand, minimizing learning curves.

   
   

Key takeaway: Google Analytics demonstrates how accordion UI patterns keep complex dashboards usable. For analytics-heavy tools, collapsible navigation is key to balancing feature depth with clarity.

Amazon Checkout

Image Source: Amazon.in

Amazon’s checkout flow uses accordions to simplify one of the most stressful user experiences: completing a purchase. Instead of breaking checkout into multiple disjointed pages, Amazon keeps everything in one place and organizes it into collapsible steps.

Users can review items, confirm addresses, select payment methods, and view delivery options without losing their place. The accordion structure ensures progress is visible, while secondary details remain hidden until relevant.

What makes it impressive?

1. Step-by-step collapsibility: Each accordion corresponds to a stage of checkout, creating a guided, linear flow.

   
   

2. Highlighting critical details: Prices, delivery times, and order totals are emphasized visually within each expanded section.

   
   

3. Progressive disclosure: Only the active step expands, minimizing distractions and helping users focus on completion.

   
   

4. Conversion-focused design: Buttons like “Buy Now” are always visible, reducing hesitation and extra clicks.

   
   

Key takeaway: Amazon’s checkout summary illustrates how accordion UI can reduce friction in multi-step flows. By simplifying progression and keeping users oriented, it turns a potentially stressful process into a smooth path toward conversion.

Conclusion

Accordion UI turns complexity into clarity. From FAQs to dashboards, it reduces clutter, guides focus, and shines on mobile where space is tight.

Effective design isn’t just collapsing panels—it’s revealing details at the right time with intuitive interactions. Done well, accordions boost readability, retention, and even conversions.

At Bricx, we help SaaS and enterprise teams create UIs that are not only beautiful but also conversion-friendly and scalable.

Book a call with us today and see how we can turn proven design patterns into growth-driving user experiences.