When visitors land on your website, their first impression is everything. A splash page is often that first handshake — a dedicated screen that sets the tone, communicates a single message, and pushes visitors toward a clear action. Unlike multipurpose landing pages, splash pages are focused, simple, and visually striking.

In this article, we’ll explore the 10 best splash page examples from global leaders like Nike, Apple, and Airbnb. These brands use splash page design not just for aesthetics but for conversions — grabbing attention, highlighting offers, launching products, and even building trust during crises. By studying these splash page inspirations, you’ll learn the principles of effective splash pages and see how to apply them to your own product or business.

Why Splash Pages Matter?

A splash page isn’t just filler content — it’s one of the most powerful digital tools a brand can use. The best splash page examples prove that doing less can often achieve more. With just one carefully chosen message and one clear action, a splash page guides visitors in the right direction without overwhelming them with choices.

Here’s why splash pages matter:

1. Attention-first design: Users form opinions in 3–5 seconds. Splash pages grab attention instantly with visuals and bold CTAs.

   
   

2. Focused messaging: Unlike crowded homepages, splash pages succeed by pushing one clear goal — sign up, shop, or learn more.

   
   

3. Brand storytelling: They communicate your tone, values, and personality before visitors dive deeper.

   
   

4. Conversion boost: With distractions removed, splash pages streamline user action and reduce drop-offs.

   
   

For SaaS, eCommerce, and creative brands, splash pages are often the most important digital real estate.

Key Principles of Great Splash Page Design

Before diving into the best splash page examples, it’s worth breaking down the design principles that make them so effective. A splash page may look simple on the surface, but behind that simplicity are deliberate choices that guide user behavior.

1. The first principle is clarity of purpose. A splash page should do one job extremely well — whether it’s announcing a product launch, promoting a free trial, or collecting sign-ups. The more focused it is, the more effective it becomes.

   
   

2. Next comes visual impact. Hero images, bold typography, or subtle animations grab attention instantly. Users should feel something the moment they arrive — excitement, urgency, or curiosity. Pair this with strong performance: splash pages must be lightweight and load quickly, especially on mobile devices where attention spans are shorter.

   
   

3. Responsiveness is another critical factor. With the majority of traffic coming from mobile, a splash page has to adapt seamlessly across screen sizes while preserving its impact. Finally, the call-to-action needs to be contextual. Whether it says “Shop Now,” “Discover More,” or “Get Started,” it should feel natural and directly connected to the purpose of the page.

   
   

When combined, these principles create splash pages that are not just visually appealing but also highly functional. The best splash page examples captivate, guide, and convert users in a matter of seconds — which is exactly what they’re designed to do.

10 Best Splash Page Examples That Work

Nike Air Jordan Launch

Nike has long been a master at creating anticipation around its product drops, and the Air Jordan splash pages are some of the strongest examples of this strategy.

Instead of cluttered layouts or detailed explanations, these pages are designed like digital billboards: bold, immersive, and centered on a single product. The sneaker fills the screen with studio-quality photography, often shown from multiple angles, while the surrounding design is stripped back to let the visuals dominate.

There’s usually a strong headline reinforcing the exclusivity of the release, paired with one unmissable CTA: “Shop Now.” This makes the splash page more than a pretty screen — it becomes a direct funnel for hype-driven sales.

What makes it impressive?

1. High-impact visuals: The sneaker photography is bold, crisp, and positioned to feel aspirational.

   
   

2. Minimal distractions: Navigation is removed or minimized; all focus is on the product.

   
   

3. Brand alignment: Typography, dark palettes, and sleek UI reinforce Nike’s premium status.

   
   

4. Scarcity psychology: Countdowns and limited-edition cues increase urgency.

   
   

Key takeaway: The Nike Air Jordan splash pages prove that sometimes less is more. By stripping away noise and leaning on imagery, exclusivity, and urgency, Nike shows how splash page design can turn attention into immediate conversions.

Spotify’s Premium Free Trial

Spotify frequently runs splash pages to promote its premium subscription, and they’re some of the most conversion-focused splash page examples you’ll find. When promoting its popular “3 months free” trial, the splash page is pared down to just the essentials: a bold headline announcing the offer, a short subtext line clarifying the value, and a highly visible CTA button.

The background is typically Spotify’s signature green and black color scheme, instantly recognizable and consistent with the rest of their branding. The result? No distractions, no over-explaining — just an irresistible, time-sensitive deal front and center.

Spotify also makes its splash pages responsive and optimized for mobile. Given that a large percentage of users come through mobile traffic, the layout is designed to look equally impactful on smaller screens — the headline scales down gracefully, and the CTA remains thumb-friendly.

What makes it impressive?

1. Prominent offer design: The free trial takes center stage, leaving no confusion.

   
   

2. Linear content flow: Headline → subtext → CTA keeps the hierarchy clear.

   
   

3. Urgency cues: “Limited-time” language drives quicker decisions.

   
   

4. Mobile optimization: Ensures seamless experiences across devices.

   
   

Key takeaway: Spotify demonstrates how the best splash page examples focus on one irresistible value proposition, supported by urgency, brand recognition, and effortless usability.

Apple Product Announcements

Apple’s launch splash pages embody their philosophy of elegance and simplicity. Whether announcing a new iPhone or MacBook, these pages use clean product photography, short copy like “Say hello to iPhone 15,” and a single CTA such as “Pre-order.” Motion effects add polish without distracting from the product itself.

The design makes the product aspirational, using whitespace and refined details to create a premium experience. Every Apple splash page feels aligned with the brand’s larger identity, making launches both memorable and consistent.

What makes it impressive?

1. Premium visuals: Studio-quality photography highlights craftsmanship.

   
   

2. Minimal copy: Headlines are short and functional.

   
   

3. Subtle animation: Smooth motion adds polish without clutter.

   
   

4. Consistent branding: Fonts, layouts, and tone are distinctively Apple.

   
   

Key takeaway: Apple demonstrates that splash pages can act as brand statements, proving that simplicity and refinement create aspiration.

Airbnb Experiences

Airbnb used splash pages to introduce Experiences, repositioning itself from accommodation to lifestyle. The page featured immersive photography of people connecting, paired with concise emotional copy.

Instead of technical explanations, it relied on storytelling to show why the feature mattered.

The design reinforced Airbnb’s approachable brand with familiar typography and colors. A simple CTA, “Discover Experiences,” encouraged exploration without overcomplication.

What makes it impressive?

1. Human-focused visuals: Photos of people make the feature relatable.

   
   

2. Storytelling copy: Emotional language explains the concept simply.

   
   

3. Simple CTA: Action wording fits naturally within the context.

   
   

4. Brand alignment: Design is consistent with Airbnb’s friendly identity.

   
   

Key takeaway: Airbnb shows how splash pages can tell a story, making new features feel natural and engaging through visuals and emotions.

Dropbox Paper

Dropbox introduced Paper with a splash page centered on clarity and collaboration. Playful illustrations and a short tagline, “A flexible workspace for teams,” conveyed its purpose without jargon.

The CTA, “Try Paper Free,” reduced friction and encouraged immediate adoption.

The visuals created a welcoming, approachable tone while the clean design reflected Dropbox’s larger brand identity. The splash page felt modern and accessible, aligning with Dropbox’s broader ecosystem.

What makes it impressive?

1. Playful visuals: Illustrations reinforce collaboration in a light way.

   
   

2. Concise value: One line communicates the core benefit clearly.\

   
   

3. Low-friction CTA: Encourages trials without hesitation.

   
   

4. Clean design: Layouts align with Dropbox’s minimalist reputation.

   
   

Key takeaway: Dropbox proves that splash pages for new products should be approachable, clear, and designed to encourage instant trials.

Adobe Creative Cloud Offers

Adobe’s splash pages for Creative Cloud promotions blend urgency with creativity. Bold visuals, vibrant gradients, and copy like “Save 40%” are paired with an oversized “Buy Now” CTA.

The design is unmistakably Adobe while also geared toward fast conversions.

The page balances inspiration with sales urgency, appealing to creatives while pushing them to act quickly on limited-time offers.

What makes it impressive?

• Creative visuals: Bright hero sections reflect Adobe’s artistic roots.

  
  

• Urgency messaging: Time-sensitive language creates scarcity.

  
  

• Conversion-first CTA: “Buy Now” is bold and unmissable.

  
  

• Trusted brand: Adobe’s reputation reassures users.

  
  

Key takeaway: Adobe shows that splash pages for promotions work best when urgency and brand creativity work hand in hand.

Glossier New Collection

Glossier’s splash pages for new collections look more like magazine spreads than sales screens.

Pastel palettes, editorial photography, and minimal text highlight mood and lifestyle. A single CTA, “Shop the Collection,” keeps the flow natural.

This approach reinforces Glossier’s brand as aspirational and community-driven, making launches feel like cultural events rather than simple promotions.

What makes it impressive?

1. Editorial visuals: Photography elevates the products like fashion.

   
   

2. Minimal text: Copy is sparse to let imagery lead.

   
   

3. Soft palettes: Pastel tones reflect Glossier’s recognizable style.

   
   

4. Lifestyle CTA: Action feels inviting and natural.

   
   

   
   

Key takeaway: Glossier proves splash pages can sell a vibe as much as a product, turning launches into aspirational experiences.

Slack Enterprise Grid

Slack created a splash page for Enterprise Grid, targeting large organizations with a more professional design.

Muted visuals, structured layouts, and copy about scalability and compliance replaced the playful tone of Slack’s main site. The CTA, “Contact Sales,” matched enterprise buying cycles.

By tailoring the page to a specific audience, Slack ensured relevance while staying recognizable as part of the brand.

What makes it impressive?

1. Professional tone: Content is tailored for enterprise decision-makers.

   
   

2. Benefit-driven copy: Emphasis on reliability, compliance, and scale.

   
   

3. Structured layout: Information is clear and easy to scan.

   
   

4. Tailored CTA: “Contact Sales” aligns with enterprise workflows.

   
   

Key takeaway: Slack shows how splash pages can segment audiences, adapting tone and CTA to suit different markets.

Tesla Cybertruck Reveal

Tesla’s Cybertruck splash page was designed to mirror the product’s boldness.

A cinematic video, minimal text, and a preorder button filled the screen, creating spectacle. The page amplified conversation and made the launch feel like a cultural event.

This splash page worked by leaning into controversy and hype, embracing the product’s disruptive nature rather than diluting it.

What makes it impressive?

1. Cinematic visuals: Video immersion draws users in immediately.

   
   

2. Minimalist copy: Sparse text keeps focus on the truck.

   
   

3. Spectacle-driven design: Boldness mirrors the product’s personality.

   
   

4. Focused CTA: Preorder is clear and action-oriented.

   
   

Key takeaway: Tesla proves splash pages can be bold and polarizing, amplifying hype when the product itself is disruptive.

Zoom COVID-19 Updates

During the pandemic, Zoom used splash pages as communication hubs rather than sales tools.

They highlighted security updates, new features, and best practices in a clean, scannable format. CTAs like “Learn More” directed users to resources, while the tone emphasized trust and reassurance.

By prioritizing clarity and reliability, Zoom strengthened its reputation during a time of rapid growth and scrutiny.

What makes it impressive?

1. Information-first design: Content prioritizes updates over visuals.

   
   

2. Trust-building signals: Security messaging reassures users.

   
   

3. Contextual CTAs: Links guide visitors deeper into details.

   
   

4. Crisis-appropriate tone: Language is professional and responsible.

   
   

Key takeaway: Zoom shows splash pages can also be trust-building tools, proving their value in moments of crisis as much as in sales.

Conclusion

The best splash page examples prove that less really is more. By focusing on one clear message, one bold visual, and one contextual CTA, brands can create digital entry points that drive conversions and shape perception in seconds. From Nike’s hype-driven product drops to Zoom’s trust-focused updates, splash pages can sell, inspire, or reassure depending on context.

At Bricx, we design splash pages that combine visual impact with measurable results. If you want your product to make a stronger first impression, book a call with us today — and let’s create a splash page that turns visitors into believers.