In a market where user expectations are constantly evolving, simply building features isn't enough. True innovation comes from deeply understanding customer needs and creating solutions that are not just functional, but desirable and viable.

This is where design thinking comes in. It's a human-centered approach to problem-solving that helps businesses de-risk innovation and build products customers love.

However, implementing this methodology effectively requires specialized expertise. That's why many leading SaaS, AI, and B2B companies turn to design thinking consulting firms—strategic partners who can embed this user-centric mindset into an organization's DNA. A key advantage of this partnership is gaining expertise in crucial areas like integrating accessibility features into the design process from the outset, ensuring truly inclusive and compliant outcomes.

This roundup breaks down the top firms in the space, from industry pioneers like IDEO to innovation arms of giants like Deloitte and BCG. We'll explore their unique strengths, service offerings, and ideal client profiles to help you choose a partner that aligns with your scale, budget, and innovation goals. Each overview includes direct links and key project highlights to simplify your decision-making process, so you can find the right firm to drive meaningful growth.

1. Bricx

At Bricx we specialized UI/UX design agency that operates at the intersection of B2B SaaS, AI product development, and conversion-focused web design. Rather than offering a generalized design thinking approach, Bricx embeds strategic UX research directly into an accelerated product development lifecycle.

Our process is engineered for speed and precision, making us a standout choice for tech companies that need to move from a complex idea to a launch-ready MVP or a high-performance product redesign in weeks, not months.

As one of the premier design thinking consulting firms for the tech sector, Bricx distinguishes ourself with an end-to-end service model. We handle everything from initial user research and information architecture to high-fidelity UI design, Framer/Webflow development, and post-handoff quality assurance.

This integrated workflow eliminates the common friction between design, engineering, and business objectives, ensuring the final product is not only aesthetically pleasing but also technically feasible and aligned with growth targets.

Our client roster, featuring names like AT Kearney, Writesonic, and LTV.ai — validates our ability to deliver tangible results.

Core Strengths & Service Highlights

Bricx's value proposition is built on three pillars: deep specialization, rapid execution, and a high-touch collaborative model.

• SaaS & AI Specialization: Our exclusive focus on SaaS and AI implies deep domain expertise. This allows us to quickly grasp complex product challenges, conduct relevant user research, and design solutions for sophisticated B2B users without a lengthy ramp-up period.
  
  

• End-to-End Product Delivery: Bricx offers a complete service suite that covers the entire design and front-end development process. This includes UX research, strategy, UI/UX design for products and websites, design systems, CRO audits, motion design, and development in Framer or Webflow.
  
  

• Embedded Team Experience: Our engagement model is designed to feel like an in-house team. With daily progress updates, multiple design options per round, and a dedicated project manager, clients experience a seamless, accountable partnership that avoids the typical overhead of hiring.
  
  

Pricing & Engagement Model

At Bricx we provide flexible engagement options to suit different project needs and scales.

• Monthly Retainer: For ongoing design needs, the retainer model is available at $6,999/month. This includes an embedded senior UI/UX designer, a fractional design lead, a dedicated project manager, and unlimited prioritized requests. A risk-free 7-day trial is offered to ensure a perfect fit.
  
  

• One-Time Projects: For defined-scope work like websites, MVPs, or branding, projects start at $5,000+. Typical project timelines are swift: 1–4 weeks for a website, 2–6 weeks for an MVP, and 1–2 weeks for Framer/Webflow development.
  
  

Best For: B2B SaaS, AI, and technology companies that need a fast, strategic, and deeply integrated design partner to accelerate product development and drive conversions.

Learn More: Visit bricxlabs.com to see our portfolio and schedule a discovery call.

2. IDEO

As a pioneer that helped popularize design thinking, IDEO's website is a masterclass in showcasing human-centered innovation. The platform serves as a portal not just to their consulting services but also to their extensive knowledge base and educational arm, IDEO U.

This integrated approach makes it a premier destination for organizations looking to embed design thinking into their core operations, not just complete a one-off project.

The website stands out by clearly articulating IDEO's methodology through a rich library of case studies. These narratives span diverse sectors like social impact, sustainability, education, and retail, providing tangible proof of their process and impact. The seamless connection between their consulting practice and IDEO U allows potential clients to envision a long-term partnership focused on building internal capabilities alongside project execution.

Key Offerings and Platform Experience

IDEO’s consulting model is end-to-end, guiding partners from initial strategy and research through prototyping, piloting, and organizational change management. The website offers clear navigation to explore their work, approach, and the specific industries they serve.

• Public Knowledge Base: Their dedicated site, designthinking.ideo.com, offers a public library of methods and activities. This transparency allows you to vet their approach before engaging them.
  
  

• Integrated Training: The website provides a direct path to IDEO U, where your team can acquire design thinking skills, ensuring that innovation capabilities are transferred, not just rented.
  
  

• Transparent Case Studies: IDEO excels at storytelling, detailing the challenges, processes, and outcomes of their projects.
  
  

Access and Pricing

IDEO focuses on enterprise-level partnerships, so you won't find a rate card on their site. Pricing is entirely bespoke and determined after an in-depth scoping process.

Due to their reputation as one of the top design thinking consulting firms, high demand can sometimes lead to longer onboarding timelines.

The best first step is to use the contact forms on their site to initiate a conversation about your organization's specific innovation challenges.

3. frog (part of Capgemini Invent)

As a global design and innovation powerhouse now integrated into Capgemini Invent, frog’s website showcases a potent blend of creative heritage and enterprise-level execution. The platform is designed for leaders seeking a partner that can translate design thinking principles into tangible, technology-driven outcomes, from customer experience strategies to fully engineered products and services.

This unique positioning makes it an ideal choice for large organizations needing both imaginative design and the technical muscle to implement it at scale.

The website stands out by demonstrating frog's end-to-end capabilities, seamlessly connecting early-stage research and strategy with robust engineering and data science. Its content is structured around specific sector challenges and solutions, allowing potential clients to quickly find relevant case studies and stories.

This approach provides clear evidence of their ability to tackle complex, multinational programs that fuse physical and digital design, especially with the integration of modern AI and data analytics.

Key Offerings and Platform Experience

frog's model provides a full stack of services, covering everything from initial research and service design to venture building and scaled engineering. The website offers direct pathways to explore their solutions by industry, making it easy to evaluate their expertise and fit for your specific business needs.

• Integrated Delivery: Backed by Capgemini, frog can manage projects from initial lab prototypes to global rollouts, a key advantage for multinational corporations.
  
  

• Full-Stack Capabilities: The platform clearly outlines their breadth, which spans physical product design, digital experiences, AI integration, and organizational transformation.
  
  

• Sector-Specific Stories: You can navigate their site to find detailed narratives and case studies tailored to your industry, providing tangible proof of their impact and approach. Explore more top-tier firms like frog among the best product design agencies to compare their specialized offerings.
  
  

Access and Pricing

frog caters to enterprise-level clients, and like other leading design thinking consulting firms, its pricing and statements of work are entirely custom.

You will not find a public rate card. The engagement process begins with an in-depth consultation to scope the project requirements, which can lead to enterprise-length procurement cycles.

The most effective way to start a conversation is by using the direct "Get in touch" pathways on their site to connect with their North American or global teams.

4. Designit (a Wipro company)

As a strategic design firm that is part of the global IT powerhouse Wipro, Designit’s website communicates a powerful blend of human-centered creativity and enterprise-level execution. The platform positions the firm as a partner for large-scale transformation, focusing on tangible business outcomes while championing responsible design principles.

This dual focus makes it an ideal choice for mature organizations aiming to innovate ethically and at scale.

The website stands out by clearly segmenting its work into three core pillars: Innovation, Experiences, and Brand & Marketing. This structure helps potential clients quickly identify relevant services, from future-proofing business models to creating seamless customer journeys.

Case studies are presented with a strong emphasis on impact, showcasing how design thinking translates into measurable value across sectors like healthcare, finance, and technology.

Key Offerings and Platform Experience

Designit’s consulting model emphasizes co-creation and embedding design capabilities within client organizations. The website offers clear pathways to explore their service offerings, client stories, and unique perspectives on topics like responsible design and DEI.

• Responsible Design Framework: The site highlights their "Do No Harm" framework, which integrates ethical considerations and DEI principles directly into the design process. This transparency allows you to align on values before starting a project.
  
  

• Embedded Program Options: Designit offers to build and run innovation programs within your organization, providing a clear path to developing sustainable, in-house capabilities.
  
  

• Focus on Measurable Outcomes: Their case studies connect design activities to business KPIs. For instance, you can see how they use tools like customer journey maps to improve service delivery and customer satisfaction. To learn how to apply these tools, explore these expert-led guides on customer journey mapping.

Access and Pricing

Similar to other top-tier design thinking consulting firms, Designit engages in enterprise-level partnerships and does not publish a standard rate card. Pricing is determined through a collaborative scoping process, tailored to the specific challenges and goals of each client. The initial step involves contacting their team through the website to schedule a discovery call and begin the proposal-based engagement process.

5. Doblin (Deloitte’s Innovation Consulting Practice)

Doblin, Deloitte’s innovation practice, offers a structured, systematic approach to innovation that integrates design thinking with rigorous business strategy. The website showcases how they move beyond brainstorming to deliver measurable outcomes, leveraging frameworks like the "Ten Types of Innovation" to de-risk new ventures.

This makes it an ideal platform for large enterprises seeking to embed innovation with a high degree of governance, especially in regulated industries like finance and healthcare.

The platform stands out by connecting design-led innovation directly to Deloitte’s vast consulting, analytics, and implementation capabilities. Unlike boutique firms, Doblin’s website speaks to C-suite leaders concerned with scale, portfolio management, and transformation. It presents a clear value proposition: innovation that is not just creative but also disciplined, scalable, and fully integrated into the enterprise's strategic goals.

Key Offerings and Platform Experience

Doblin’s website outlines a comprehensive suite of services, from building new businesses and transforming existing ones to creating internal innovation capabilities.

The user experience is geared toward corporate decision-makers, providing clear pathways to industry-specific solutions and thought leadership.

• Systematized Frameworks: The website heavily features Doblin's recognized frameworks, which help align stakeholders and manage an innovation portfolio. This structured approach is a key differentiator from more purely creative firms.
  
  

• Enterprise Integration: The platform clearly articulates how innovation projects are backed by Deloitte’s full power, including strategy, technology implementation, and regulatory compliance, ensuring ideas can be scaled post-design.
  
  

• Strategic Focus: Doblin’s content emphasizes how their methodologies align with overarching business goals. The firm’s approach is essential for a robust product strategy that drives growth and market leadership.

Access and Pricing

As an enterprise-focused practice within Deloitte, Doblin’s services are entirely bespoke. You won't find pricing tiers; engagements are proposal-based and often require navigating Deloitte's procurement processes and Master Services Agreements.

Their model is designed for large-scale, strategic C-suite initiatives rather than smaller, standalone projects.

The best way to engage is through the contact forms on the Deloitte website to begin a detailed conversation about your organization’s transformation needs.

6. Accenture Song

For organizations needing to execute design-led transformation at a global scale, Accenture Song’s website showcases a powerful combination of creative talent and enterprise technology. Unlike boutique firms, Accenture Song presents design thinking as the front end of a massive delivery engine, capable of integrating service design, digital product development, and commerce platforms into complex technology ecosystems. This makes their platform a key destination for large enterprises looking to not only conceptualize but also build and scale innovative experiences across multiple markets.

The website immediately stands out by framing its services around tangible business outcomes like growth, relevance, and operational efficiency. It highlights its consistent recognition from industry analysts like IDC MarketScape, providing third-party validation of its capabilities in experience design and digital product creation. By showcasing large-scale transformations in marketing and content, the site gives potential clients confidence that Accenture Song can handle complex, multi-faceted programs that many smaller design thinking consulting firms cannot.

Key Offerings and Platform Experience

Accenture Song’s model is built for integration, connecting front-end experience design with back-end data, cloud, and AI infrastructure. Their website guides visitors through a comprehensive portfolio of services designed to deliver measurable impact from strategy through to execution.

• End-to-End Digital Product Creation: The platform details their approach to building products, services, and new business models, emphasizing a holistic process that includes design, technology, and marketing.
  
  

• Integrated Technology and Data: A key differentiator is direct access to Accenture’s broader talent pool in cloud, data, and AI. Explore how they connect design to intelligent systems by reading more about AI's impact across industries.
  
  

• Analyst-Validated Expertise: The site frequently features its high rankings in analyst reports, offering objective proof points for decision-makers evaluating partners for large-scale digital initiatives.
  
  

• Global Delivery at Scale: Case studies and service descriptions emphasize their ability to manage complex, multi-market rollouts, a critical capability for multinational corporations.

Access and Pricing

As a large enterprise consultancy, Accenture Song operates exclusively on a bespoke proposal model. You will not find standard pricing or service packages on their website. Engagement begins with in-depth discovery and scoping to create a custom Statement of Work (SOW). Their model is best suited for significant, strategic initiatives rather than smaller, standalone design thinking projects. To get started, you must connect with their sales and consulting teams through the contact forms available on their site.

7. BCG X

As the tech and design build unit of Boston Consulting Group, BCG X's website showcases a powerful fusion of strategic consulting with hands-on design, engineering, and venture creation. The platform is geared toward large enterprises seeking to not just conceptualize but also build and scale transformative digital products, services, and businesses. It stands as a prime destination for leaders who need design thinking integrated with robust technical capabilities like AI, data platforms, and large-scale engineering.

The website immediately distinguishes itself by framing its work around C-level growth mandates. Unlike firms that focus solely on design methodology, BCG X presents an integrated value proposition that combines strategy, human-centered design, and engineering under a single delivery model. Their extensive library of case studies and insights provides tangible evidence of how this multidisciplinary approach solves complex business challenges, from reinventing customer experiences to launching new AI-powered ventures.

Key Offerings and Platform Experience

BCG X’s model is built for execution, guiding partners from strategic vision to market launch and capability transfer. The website offers clear pathways to explore their core offerings, which include customer experience transformation, AI/GenAI implementation, large-scale platform builds, and corporate venture creation. Their global footprint of over 3,000 builders and designers is a key differentiator emphasized on the site.

• Integrated Delivery: The platform clearly articulates how it combines strategy, design, and engineering to deliver end-to-end solutions, making it a strong choice for complex, multi-quarter initiatives.

• Build-and-Transfer Model: A key focus is on building new capabilities within client organizations. This ensures that the innovation and technical skills developed during a project are sustained long-term.

• Strong Sector Benchmarks: With its roots in BCG, the firm provides deep industry context and benchmarks, helping clients set realistic expectations and measure impact effectively. Their website features a wealth of thought leadership and reports that support this.

Access and Pricing

BCG X is tailored for enterprise-grade partnerships, and pricing reflects this focus. Engagements are proposal-based, with costs determined after a comprehensive discovery and scoping process, often beginning with a discovery sprint. You will not find a public rate card. Given its position as one of the leading design thinking consulting firms for large-scale builds, you can expect enterprise-level budgets and timelines. The best way to engage is by visiting their site at https://www.bcg.com/x/ and using the contact channels to start a conversation tailored to your strategic objectives.

Top 7 Design Thinking Consulting Firms Comparison

Making Your Final Decision: Which Firm is Right for You?

Navigating the landscape of design thinking consulting firms can feel overwhelming, but the variety of specializations and approaches means there is a perfect partner for nearly every business challenge. We have explored a spectrum of innovators, from the foundational pioneers like IDEO and frog to the enterprise-scale powerhouses of Accenture Song and BCG X. Each offers a distinct value proposition rooted in human-centered problem-solving.

The key takeaway is that your selection process must be as intentional as the design thinking methodology itself. It’s not about choosing the most famous name; it’s about finding the firm that aligns with your specific organizational context, project goals, and company culture. The right partner acts as a catalyst, not just a contractor, empowering your team to think differently long after the engagement ends.

A Practical Framework for Your Selection

Before you reach out to any of the design thinking consulting firms on this list, take the time to define your needs with clarity. This internal alignment is the single most important step you can take.

1. Define Your Core Challenge:

• Product Innovation: Are you trying to create a net-new product or disrupt an existing market? A nimble, product-focused firm like Bricx or a creative powerhouse like frog might be ideal.

• Organizational Transformation: Do you need to embed design thinking principles across your entire company culture? The systemic scale and change management expertise of Doblin (Deloitte) or Designit could be the right fit.

• Digital Transformation: Is your goal to overhaul customer-facing digital experiences and platforms at scale? The comprehensive capabilities of Accenture Song or BCG X are built for this complexity.

2. Assess Your Internal Capabilities:

• Be honest about your team's existing skills. Do you need a partner to lead the entire process, or one who can co-create and upskill your internal talent?

• Firms like IDEO excel at building internal innovation capabilities, making them a great choice for companies investing in long-term growth.

3. Consider Project Scope and Speed:

• For enterprise-level, multi-year initiatives, larger consultancies offer the necessary resources and global reach.

• For SaaS, AI, and B2B tech companies needing to move from user research to a market-ready product quickly, a specialized and agile partner is crucial. Their focused expertise can significantly accelerate your time-to-market.

Choosing the right design thinking consulting firm is a strategic investment in your company’s future. It's an opportunity to solve a pressing problem while simultaneously building a more innovative, customer-centric organization. By focusing on your unique needs and goals, you can confidently select a partner that will not only deliver results but also transform how your business approaches challenges for years to come.

Ready to move from abstract ideas to a concrete, market-leading product? Bricx specializes in applying rigorous design thinking to the unique challenges of B2B SaaS and AI companies, helping you validate, design, and build software that customers love. Learn how Bricx can accelerate your product innovation journey.