Did you know that website footer design examples can boost your conversions by nearly 24%? Research shows that better footers drive up to 23.77% more conversions.

Most people focus on content above the fold. But here's a surprise - users spend almost 3 times more time looking at your website's bottom section. Your footer gives you the last chance to guide visitors to their needs and share key information.

A well-laid-out footer works like a helpful map that guides users to essential pages they might have missed. Search engines prefer hosted websites, and footers help create clear structure for your content.

Want to turn your website's forgotten bottom section into a conversion powerhouse? Let's look at 10 stunning footer design examples that will lift your user experience in 2025.

Why Website Footer Matters?

Your website's footer might sit at the bottom of the page, but it shouldn't be last on your design priority list. Most designers don't realize that footers get nowhere near the attention they deserve. A study by Chartbeat showed that users spend three times longer viewing content below the fold than above it - about 80% of site visitors do this. This makes the footer a valuable piece of digital real estate you should think about.

Website footers work as vital navigation hubs, even from their bottom position. Users naturally scroll to the footer when they can't find what they need in the main navigation. Web designers now call it a secondary navigation system that can improve your site's usability by a lot.

A well-laid-out website footer brings many more benefits:

1. Boosts lead generation - Takes users from awareness to action through smart CTAs and contact forms

   
   

2. Improves SEO performance - Makes crawling easier through internal linking, which helps search engines understand and index your site better

   
   

3. Builds credibility - Shows important legal information, privacy policies, and terms of service that build trust

   
   

4. Extends engagement - Keeps users on your site after they finish reading the content

Types of Website Footers That Work

A good website footer design needs to serve a clear purpose based on your business goals and what your users want. Let's look at different types of footers to help you pick what works best for your visitors.

1. Fat Footers have gained popularity since users now spend almost 3 times more time looking at content below the fold than above it. These footers show a complete sitemap grouped by themes that makes navigation easy. Many corporate sites use them to give quick access to different sections without overwhelming their visitors.

   
   

2. Sub-Footers add another layer under the main footer area. This two-tier approach splits must-have information from extra content. You can put copyright notices, social media icons, or subscription buttons in the bottom section while keeping important site links at the top.

   
   

3. CTA-Focused Footers put conversion first with eye-catching call-to-action elements. Social Triggers shows how to do this right with standout buttons in attention-grabbing colors that drive action. This design works great for businesses that want more signups, consultations, or product trials.

   
   

4. About Company-Focused Footers give key details about your organization to readers who like your content and want to know more. Social Fresh and WPBeginner show this well with short company descriptions placed smartly in their footers.

   
   

5. Sitemap and Links-Centered Footers lay out navigation in clear levels. The New York Times uses this setup to show all categories and subcategories. Readers can jump to different sections easily after finishing articles.

   
   

6. Product-Focused Footers put your offerings front and center. Webflow's ecommerce footer shows different design options for online stores. It works like a second product menu.

   
   

7. Copyright and Usage-Focused Footers take care of legal requirements. These simple designs include copyright notices, terms and conditions, and privacy policies. They build trust without making the design messy.

You'll also find Contact-Focused Footers with maps and addresses, Social Media-Focused Footers that build community, and footers designed to keep users clicking through internal links.

Some sites choose to have No Footer At All. This works well for content-heavy platforms like Mashable where new articles keep loading.

Pick a footer type that lines up with what your site needs to achieve and what helps your users most. The rest of this piece shows real examples of how top brands use these different footer styles to improve user experience.

10 Best Website Footer Examples: Check Out!

Spotify

Image Source: Spotify for Developers

Spotify’s footer is a strong demonstration of how minimal design can still deliver a meaningful user experience. Instead of overwhelming visitors with endless lists of links, the company takes a leaner approach that blends naturally with the rest of the site.

The footer feels like a continuation of Spotify’s web player rather than a disconnected section at the bottom of the page. This seamless flow reflects Spotify’s user-first philosophy: keep people focused on the music while still providing access to essential information.

The visual design stays loyal to the brand’s identity. Spotify uses its recognizable green-on-black palette, a scheme that creates strong visual contrast and feels instantly familiar to users.

What makes it impressive?

• Seamless integration with player: The footer flows into the web interface instead of being treated as a separate block.

  
  

• Strong brand consistency: Spotify maintains its signature green-on-black color palette, adapting for lighter backgrounds when necessary.

  
  

• Conversion-focused CTA: Strategic calls-to-action—sometimes featured in sticky footers—guide users toward upgrades or signups before they exit.

  
  

• Research-backed design: Spotify relies on data showing that most visitors want to listen directly, so the footer avoids clutter and keeps the focus on listening.

  
  

Key takeaway: Spotify’s footer shows how minimalism, brand alignment, and strategic CTAs can transform the bottom of a page into a subtle but powerful conversion tool.

Airbnb

Image Source: Behance

Airbnb’s footer is a masterclass in simplicity and organization, reflecting the platform’s core mission of connecting travelers and hosts seamlessly. With over 150 million users worldwide across 220 countries, Airbnb’s design philosophy has always focused on clarity and trust—and its footer follows the same principle.

Instead of overwhelming visitors with endless navigation, it uses a clean, scannable structure that highlights essential information without clutter.

What makes it impressive?

1. Clear structure: A three-section layout organizes links logically, making navigation effortless even for first-time visitors.

   
   

2. Consistent branding: Neutral gray tones and consistent typography align with Airbnb’s overall minimalist aesthetic.

   
   

3. Balanced design: Dropdowns for settings and compact social media icons keep the footer functional without visual clutter.

   
   

4. Mobile optimization: A design built for smaller screens ensures usability for Airbnb’s largely mobile-first audience.

   
   

Key takeaway: Airbnb’s footer proves that simplicity and structure can make even a global platform approachable. UX teams can learn to prioritize scannability and clarity in footers, ensuring that important information is always accessible without overwhelming the user.

Shopify

Image Source: LOGEIX

Shopify’s footer is a conversion-focused tool, showing businesses how to blend usability with trust. It offers just the right amount of navigation while strategically placing calls-to-action where they matter most, reinforcing Shopify’s role as a global e-commerce leader.

What makes it impressive?

1. Prominent CTA: A clear, single call-to-action prevents decision fatigue and drives conversions.

   
   

2. Trust signals: Certifications, policies, and badges reinforce security and legitimacy.

   
   

3. Newsletter signup: Positioned smartly in the footer as a last conversion chance before visitors leave.

   
   

4. Logical navigation: Links grouped by category reduce friction and help visitors locate information easily.

   
   

Key takeaway: Shopify shows how footers can be powerful sales tools. UX teams should blend trust signals, logical structure, and a clear CTA to maximize conversions.

Adobe

Image Source: Adobe Help Center

Adobe’s footer demonstrates how even large, complex product ecosystems can remain accessible through thoughtful organization. It balances utility with brand consistency, giving casual visitors and professionals the resources they need without clutter.

What makes it impressive?

1. Strong visual hierarchy: Headings, spacing, and font sizes clearly separate categories from links.

   
   

2. Comprehensive resources: Tutorials, forums, and blogs are all directly accessible from the footer.

   
   

3. SEO-friendly design: Resource links increase site indexability and long-tail search opportunities.

   
   

4. Consistent branding: Subtle colors and typography keep the footer aligned with Adobe’s professional tone.

Key takeaway: Adobe proves that large-scale sites can maintain clarity through hierarchy. UX teams should prioritize organized groupings that reduce friction in content-heavy footers.

HubSpot

Image Source: HubSpot Blog

HubSpot’s footer integrates marketing and usability in a seamless way. It feels less like an afterthought and more like a smart extension of the brand’s inbound philosophy, guiding visitors to explore deeper.

What makes it impressive?

1. Logical grouping: Links are neatly categorized, making navigation intuitive and fast.

   
   

2. CRM integration: Content adapts dynamically to user behavior, personalizing the footer experience.

   
   

3. Flexible design: HubSpot CMS users can easily tailor footers to match brand identity.

   
   

4. Consistent branding: Orange accents and typography reflect HubSpot’s design system across the footer.

   
   

Key takeaway: HubSpot shows how footers can serve both usability and marketing goals. UX teams can use them as contextual touchpoints for personalization and brand alignment.

Dropbox

Image Source: Webflow

Dropbox’s footer proves that minimalism can be powerful when paired with functionality. Rather than crowding the footer with excessive links, Dropbox keeps things clean, open, and focused. This approach mirrors the brand’s overall philosophy of simplicity—helping users focus on their work rather than navigating a complex website.

The design is visually calm, using muted colors, generous spacing, and minimal text to keep the focus sharp. But Dropbox also introduces strong conversion opportunities: a clear signup CTA ensures visitors are reminded of the product’s value at the exact moment they might be preparing to leave. Combined with thoughtful accessibility features, the footer remains lightweight while still highly effective.

What makes it impressive?

1. Minimalist design: Clean spacing and muted tones create a calm, easy-to-navigate footer.

   
   

2. Conversion-focused CTA: A strong signup button captures attention and drives last-minute conversions.

   
   

3. Accessibility-first approach: Built-in accessibility checks ensure inclusivity and compliance.

   
   

4. Focused navigation: Only essential links are shown, avoiding the clutter common in large websites.

   
   

5. Consistent with brand: The footer reflects Dropbox’s “less but better” design ethos.

   
   

Key takeaway: Dropbox shows that less really can be more. UX teams should prioritize clarity, conversions, and accessibility when designing footers instead of defaulting to long, link-heavy layouts.

Notion

Image Source: Reddit

Notion’s footer reflects the platform’s dual role as a productivity tool and a website builder. True to its design philosophy, it balances minimalism with customization. The result is a footer that feels flexible, purposeful, and consistent with the product experience users expect.

What makes Notion stand out is how its footer supports brand identity. Customization allows businesses to use consistent fonts, logos, and colors across all pages, ensuring professional branding even at the bottom of the site.

Navigation is structured with headers and sub-pages, making information easy to find. The layout is also fully responsive, ensuring smooth adaptation across devices.

What makes it impressive?

1. Customizable design: Businesses can add icons, media, or branding elements for tailored footers.

   
   

2. Organized navigation: Headers and sub-pages create a clear hierarchy that aids discoverability.

   
   

3. Responsive layout: The footer looks clean across desktops, tablets, and mobiles.

   
   

4. Brand reinforcement: Consistent fonts, colors, and logos build recognition and trust.

   
   

5. Purposeful minimalism: Stripped-down design ensures clarity without unnecessary elements.

   
   

Key takeaway: Notion proves that even minimalist footers can be purposeful. UX teams should design footers that reinforce branding and structure while leaving room for flexibility.

Squarespace

Image Source: Big Cat Creative

Squarespace’s footer demonstrates how design can reinforce professionalism and trust for small businesses and creators. As a platform built for entrepreneurs, its footer tools make it easy to create polished, functional designs that mirror brand identity.

The layout emphasizes customization and branding. Businesses can include logos, names, or taglines to build recognition. Navigation links, legal disclaimers, and social icons are organized logically, giving visitors access to critical information without losing focus. The result is a footer that feels like an extension of the brand rather than a default template.

What makes it impressive?

1. Customizable elements: Navigation, copyright, and social links can be easily edited.

   
   

2. Brand reinforcement: Space for logos and taglines boosts recognition and professionalism.

   
   

3. Cohesive styling: Fonts, colors, and layouts stay consistent across the site.

   
   

4. Easy-to-use structure: Section-based design makes footer creation approachable for non-designers.

   
   

5. Professional tone: The overall look communicates legitimacy and credibility.

   
   

Key takeaway: Squarespace shows that footers can build trust as much as they aid navigation. UX teams should leverage this space to strengthen branding and ensure professionalism.

Canva

Image Source: Canva

Canva’s footer design emphasizes accessibility for non-technical users. As a design tool aimed at beginners and creators, Canva keeps its footers simple, flexible, and visually consistent. Instead of complex navigation systems, it focuses on guiding users toward the most essential resources.

Customization is straightforward: users can add text, links, or icons styled to match their brand. Social icons from Canva’s extensive library make it easy to include external links. The layouts are mobile-first, ensuring users get the same functional experience across devices.

The design also reflects Canva’s brand philosophy—empowering people to create effective visuals without advanced skills.

What makes it impressive?

1. Simple customization: Users can build footers by styling text, links, and icons.

   
   

2. Mobile-first design: Templates ensure footers adapt seamlessly to smaller screens.

   
   

3. Social integration: Canva’s icon library simplifies linking to external platforms.

   
   

4. Consistent branding: Layouts reinforce the product’s visual identity across all sites.

   
   

5. Beginner-friendly approach: Footers are designed to be functional even for non-designers.

   
   

Key takeaway: Canva demonstrates that footers don’t need to be complex to be effective. UX teams should aim for accessibility and consistency, empowering users to find what matters quickly.

Figma

Image Source: Figma

Figma’s footer reflects its role as a collaborative design platform. Rather than focusing only on static navigation, it enables teams to design, prototype, and refine footer components directly in its browser-based environment. This makes the footer part of a broader design workflow.

The platform’s component system allows teams to create reusable footer elements, ensuring consistency across multiple pages and projects. Prototyping tools let designers preview how interactive elements—such as dropdowns or CTAs—will behave in practice.

Because it’s fully vector-based and responsive, Figma ensures footers look sharp on any device or resolution. Collaboration is also central: distributed teams can iterate together in real time.

What makes it impressive?

1. Reusable components: Footer elements can be standardized and reused across projects.

   
   

2. Prototyping capabilities: Interactive behaviors can be tested before implementation.

   
   

3. Responsive by default: Vector-based design ensures sharpness across devices.

   
   

4. Collaborative workflow: Real-time editing supports distributed design teams.

   
   

5. Design consistency: Shared libraries maintain uniform branding across pages.

   
   

Key takeaway: Figma highlights the value of treating footers as design systems, not one-off elements. UX teams should test and iterate footers like any other core feature to ensure usability and consistency.

Conclusion

Website footers are more than the space for legal text—they’re a chance to reinforce trust, guide users, and even drive conversions. From Spotify’s seamless integration to Adobe’s structured hierarchy, these examples prove that thoughtful footer design directly impacts usability and business outcomes. The most effective footers balance clarity, branding, and accessibility while keeping conversion opportunities visible.

Let Bricx Design the footer for you that turns visitors into loyal customers? Call us today—we design digital experiences that build trust, boost engagement, and deliver results.