So, what's a professional website redesign actually going to cost? The honest answer is: it depends. You could be looking at anywhere from $1,500 for a simple facelift to well over $75,000 for a complex, ground-up rebuild of a B2B platform.

The final number hinges entirely on the scope of work, the intricacy of the design, and the team you bring on board.

Your Quick Guide to Website Redesign Costs

Trying to nail down a single price for a website redesign is like asking, "How much does a house cost?" Well, are we talking about a cozy one-bedroom bungalow or a sprawling custom-built mansion? The website redesign cost isn't a line item; it's a reflection of your business goals and technical needs.

Think of it as a spectrum. At one end, you have a basic refresh—maybe updating a theme to look more modern. At the far other end, you've got a complete strategic overhaul with custom user research, complex software integrations, and a massive content migration project.

Understanding the Investment Tiers

The scope of your project is the single biggest driver of cost. A simple brochure website for a local business has a completely different set of needs than a global SaaS platform that needs to work in multiple languages. Every feature, page, and strategic decision adds to the final investment.

For example, giving a small, 10-page site a new look could cost anywhere from $1,500 to $55,000. That's a huge range, right? It's the difference between a simple theme swap and a much more strategic redesign involving UX improvements.

On the other hand, a large-scale website with over 150 pages could easily run from $36,000 to $75,000 or more, especially if you're building in e-commerce or other sophisticated features.

A website redesign isn’t just a cosmetic update; it's a strategic investment in your most important digital asset. The price tag reflects the value you expect it to create—whether that's generating more leads, boosting your brand's credibility, or making life easier for your users.

To help you get a clearer picture, let's map out what these investment levels look like.

Estimated Website Redesign Cost by Project Scope

The table below gives you a ballpark idea of what to expect based on the size and complexity of different projects. This should help you find a realistic starting point for your budget.

Knowing where you fit in is the first step, especially for new companies trying to make a smart decision. It's a key topic we explore in our guide on website design for startups.

What Really Drives Your Website Redesign Cost

Trying to pin down the cost of a website redesign is a bit like pricing a custom-built car. You have a starting price for the basic frame, but the real cost comes from what you decide to put under the hood and in the cabin. A high-performance engine, premium leather seats, a state-of-the-art sound system—each choice adds to the final sticker price. Your website is no different; the specific features and strategic depth you choose will shape the final number.

The quote you get isn't just pulled out of thin air. It's a careful calculation of the time, skill, and resources needed to build something that actually works for your business. Let's break down the big-ticket items that have the most impact on your budget.

The Depth of UX and UI Strategy

One of the biggest cost drivers is how deep you go with the user experience (UX) and user interface (UI) strategy. A simple facelift is one thing, but a complete overhaul rooted in solid user research is a whole different ballgame.

• Basic Refresh: This is mostly cosmetic. We’re talking about updating colors, typography, and images to feel more current. Think of it as a fresh coat of paint—it looks much better, but the underlying structure and engine are the same.

  
  

• Strategic Redesign: This is where the real work happens. We're talking about digging into user interviews, analyzing what your competitors are doing, mapping out customer journeys, and wireframing everything before a single pixel gets designed. This approach gets to the "why" behind what users do, ensuring the new design solves actual business problems.

  
  

A deeper strategic investment costs more upfront, no question. But it almost always delivers a much higher return by moving the needle on crucial metrics like conversion rates and customer retention. It’s the difference between a pretty digital brochure and a 24/7 sales machine.

Complexity of Custom Features and Integrations

Just like bolting a turbocharger onto an engine, custom features and third-party integrations can dramatically ramp up the complexity and cost. We're talking about anything that goes beyond simple pages of text and images.

For a B2B or SaaS company, this often means things like:

• Interactive Pricing Calculators: Smart tools that let prospects estimate their costs based on their team size or specific needs.

  
  

• API Integrations: Getting your website to "talk" to other essential software, whether it's your CRM like Salesforce, a marketing platform like HubSpot, or even a proprietary internal tool.

  
  

• Customer Login Portals: Building a secure, members-only area where your clients can manage their accounts, find support, or access exclusive content.

  
  

• Advanced Animations: Custom motion design that doesn't just look cool, but actually helps explain your product's story and keeps users engaged.

  
  

Every single one of these custom elements requires specialized development, not to mention rigorous testing to make sure it all works seamlessly. The more unique functionality you need, the higher the website redesign cost will climb.

A website redesign is an investment in functionality, not just aesthetics. The features you choose should directly support your business goals, whether that’s generating qualified leads, automating sales processes, or improving customer support.

Content Migration and Creation Scope

Your content is the lifeblood of your website, but getting it from the old site to the new one can be a massive project in itself. The sheer volume and complexity of your content play a huge role in the project’s timeline and budget.

Imagine the difference between a simple 20-page brochure site and a SaaS company with hundreds of blog posts, case studies, and help-desk articles. Moving all that content for the SaaS company is a far more delicate and time-consuming process. You have to plan it meticulously to avoid breaking links and tanking your SEO. Our work with Writesonic, for instance, involved structuring a huge amount of content to create a seamless user experience. You can see how it all came together in this detailed Writesonic case study.

Rigor of SEO Implementation

Launching a redesign without a solid SEO plan is like building a beautiful new flagship store on a street with no name and no roads leading to it. Getting the SEO right is non-negotiable, but it definitely adds to the cost. A proper SEO strategy during a redesign involves a few key steps:

1. Technical SEO Audit: Before we build anything new, we need to find and fix any underlying technical issues on the current site, like slow page speed or a clunky mobile experience.

   
   

   
   

2. Keyword Strategy: We need to make sure the new site structure and content are built around the actual terms and phrases your ideal customers are searching for.

   
   

   
   

3. 301 Redirect Mapping: This is absolutely critical. It’s the process of creating a map that tells search engines where all your old pages have moved. Skipping this step is a recipe for disaster and can wipe out your organic traffic overnight.

   
   

Investing in a thorough SEO process during the redesign ensures you don't lose the hard-won search rankings you've built over the years. More importantly, it sets your new site up for real, sustainable growth from day one.

Comparing Your Redesign Options: Agency vs. Freelancer vs. DIY

So, who's actually going to build this new website? This is one of the biggest decisions you'll make, and it has a massive impact on the final website redesign cost. You've got three main paths: hiring a full-service agency, bringing on a freelancer, or rolling up your sleeves and doing it yourself (DIY). Each route offers a different mix of cost, expertise, and how much work you have to do internally.

Let's break down what each option really means for your budget, timeline, and sanity.

As you can see, there’s a direct trade-off. The less money you spend out of pocket, the more time and effort you'll have to put in yourself.

The Full-Service Agency Route

Going with a design agency is like hiring a general contractor to build a custom house. You don't just get one person; you get a whole crew of specialists. Strategists, UX researchers, UI designers, developers, and project managers all work together under one roof. It’s a synchronized, well-oiled machine.

This integrated approach is perfect for complex B2B or SaaS projects where things like deep user research, tricky integrations, and serious SEO are non-negotiable. The agency manages everything, which takes a huge weight off your shoulders. Of course, that level of comprehensive service comes with a premium price tag. Expect costs to start around $15,000 and climb well past $50,000 for more intricate projects.

Before you jump in, make sure you're ready. Knowing the right questions to ask a UX design agency will help you find a partner that truly gets your business.

Partnering With a Freelancer

Hiring a freelancer is more like acting as your own general contractor. You hire the expert plumber for the pipes and a separate electrician for the wiring. You can find incredibly skilled specialists for UI design, Webflow development, or copywriting, often at a much lower cost than an agency.

The catch? You're the project manager. You have to find and vet the talent, coordinate all their work, manage deadlines, and make sure every piece comes together seamlessly. While a freelancer might quote $5,000 to $20,000 for a redesign, the "hidden" cost is your own time spent managing the entire process. This path works great if you have a crystal-clear vision and solid project management skills.

The choice between an agency and a freelancer often boils down to this: Are you buying a complete, coordinated solution, or are you prepared to invest your own time to assemble the individual parts?

The Do-It-Yourself (DIY) Path

The DIY route—using platforms like Squarespace or Wix—is the most budget-friendly option up front. Think of it as a high-quality home-building kit. It's by far the cheapest path in terms of what you pay, often just a few hundred to a couple of thousand dollars for themes and plugins.

But here, the real cost is your time and expertise. You're the architect, builder, and interior designer all in one. You have to learn the platform, pick a template, customize it, write all the copy, and figure out basic SEO. For a very small business with a simple brochure site, it can be a perfectly fine starting point. For a growing SaaS or B2B company, though, the limitations in customization and strategic depth often make it a poor long-term investment.

The US web design services industry pulled in about $43.5 billion in revenue in 2024, and the global market is on track to hit $92.06 billion by 2030. In a market that massive, most small businesses find their sweet spot for a professional redesign is between $5,000 and $10,000, which shows just how much value they place on expertise over a pure DIY approach. You can dig deeper into these web design market trends.

To help you decide, here’s a quick side-by-side look at what you can expect from each approach.

Redesign Options Compared: Agency vs. Freelancer vs. DIY

Ultimately, the best choice depends on your specific needs. If you need a strategic, hands-off process and have the budget, an agency is a powerful partner. If you have strong project management skills and a clear vision, a team of freelancers can be a great middle ground. And if you're just starting out with a simple site, DIY can get you online quickly.

The Hidden Costs of an Outdated Website

It’s tempting to look at a website redesign as just another big expense, something you can keep pushing down the to-do list. But that view misses the real story. An outdated website isn't just sitting there doing nothing—it's actively costing you money every single day. The question isn't "how much will a new website cost?" It's "how much is my old website costing me right now?"

Think of your website as your #1 salesperson. It works 24/7. Now, what if that salesperson looked sloppy, couldn't answer basic questions, and constantly annoyed potential customers? You'd fire them on the spot. Your website is no different. A slow, confusing, or broken site is a silent revenue killer, bleeding potential leads and sales.

The Financial Drain of a Poor User Experience

A bad user experience (UX) is like walking into a messy, disorganized store. If customers can't easily find what they’re looking for, they won't waste time trying to figure it out. They'll just turn around and walk out—straight to your competitor.

Here’s a breakdown of how a poor UX hits your wallet:

• High Bounce Rates: When people land on your site and immediately leave, it tells search engines your page isn't helpful. Over time, this tanks your SEO rankings, making it even harder for new customers to find you.

  
  

• Lost Leads and Sales: Confusing navigation, broken contact forms, or a clunky checkout process are deal-breakers. Every obstacle is another potential customer giving up and taking their business elsewhere.

  
  

• Damaged Brand Credibility: An old, unprofessional-looking site destroys trust. For a SaaS or B2B company, credibility is everything. A shoddy digital storefront makes clients wonder if your product is just as outdated.

  
  

Performance Issues That Directly Hit Your Budget

It's not just about looks. Old websites are often technical messes under the hood. Outdated code, massive image files, and clunky plugins all lead to painfully slow load times, and that has a direct impact on your marketing budget and search visibility.

Putting off a redesign means accepting these hidden costs. We're talking slow load times and a clunky interface that drive people away, leading to higher bounce rates and cratering conversion rates. For instance, just a one-second delay in page load time can slash conversions by 7%. These performance problems also hurt your site's Core Web Vitals score with Google, causing your organic traffic to drop and forcing you to spend more on ads just to stay visible. You can dig deeper into the financial impact of an outdated website to see the full picture.

Inaction is an expense you pay in lost conversions, wasted ad spend, and missed growth opportunities. An outdated website isn't a saved cost; it's a compounding debt.

Missed Opportunities and Stagnant Growth

At the end of the day, an old website is a sign that your entire digital strategy has fallen behind. It prevents you from using modern marketing channels, integrating with crucial sales tools, and clearly showing customers how your product has evolved.

By sticking with the status quo, you’re choosing to let the bleeding continue. When you look at it that way, a professional redesign stops being an expense. It becomes an essential investment to fix the leaks and build a real foundation for growth.

How to Budget for Your SaaS or B2B Website Redesign?

Figuring out your website redesign budget is more than just plucking a number out of thin air. It's a strategic process, a careful balancing act between your big-picture goals and what you can realistically afford. Think of your budget as a roadmap—it keeps your project on track and stops you from taking expensive detours. The whole point is to invest wisely so every dollar you spend helps build a website that actually works for your business.

And that roadmap starts with an honest look at your current site. Before you can figure out what the new site needs, you have to get a handle on what’s working, what’s broken, and what’s actively slowing your growth.

Start with a Thorough Website Audit

You can't know where you're going until you know where you are. A deep-dive audit is how you separate the mission-critical improvements from the "wouldn't it be cool if" features. This step is the bedrock of an accurate budget. It stops you from sinking money into flashy features you don't need while overlooking the foundational fixes that will actually make a difference.

Getting a grip on the full scope of work is essential, and learning how to perform a website audit will shine a light on exactly what needs fixing and what that might cost. A good audit digs into several key areas to build a smart, prioritized list.

Here’s what that process looks like:

• Performance Analysis: Check your site speed, how it looks on a phone, and your Core Web Vitals. A slow website is a conversion killer, so fixing performance issues isn't really optional anymore.

  
  

• User Experience (UX) Review: Use tools like heatmaps and analytics to become a fly on the wall. See where people get stuck, where they bail, and where they just seem lost. These friction points tell you exactly where your UX investment needs to go.

  
  

• Content and SEO Assessment: Go through your existing content. Is it ranking for the right keywords? Is it even relevant to your customers today? This audit will tell you how much work is involved in migrating, rewriting, or creating new content.

  
  

Define Your Redesign Priorities

Once the audit is done, you can turn your findings into a clear, prioritized list. This list is the heart of the request for proposal (RFP) you'll send to agencies or freelancers. Vague requests get you vague (and often inaccurate) quotes. Be specific.

I recommend splitting your list into two simple categories:

1. Must-Haves: These are the non-negotiables. For a SaaS company, that probably means a seamless integration with your app, a crystal-clear pricing page, and lead capture forms that actually work.

   
   

2. Nice-to-Haves: These are the features that would be great but aren't deal-breakers for launch. Think advanced animations, a blog with fancy filtering, or an interactive resource library. You can always add these later in a second phase.

   
   

A detailed and prioritized feature list is your best tool for getting accurate quotes. It forces vendors to price based on specific requirements, not vague assumptions, leading to a more reliable estimate of your website redesign cost.

Account for Often-Overlooked Expenses

The quote you get for design and development is just one piece of the puzzle. So many businesses get blindsided by the "other" costs that weren't in the initial proposal. Budgeting for these from the get-go saves you from a nasty case of sticker shock down the road.

Don’t forget to factor in these additional investments:

• Professional Photography and Videography: Stock photos have a certain look... and it's not always a good one. Custom photos of your team and product build a level of trust and credibility that stock assets just can't match.

  
  

• Content Creation: Do you need a copywriter to whip up new landing pages, write blog posts, or draft compelling case studies? Good writing takes time and expertise.

  
  

• Ongoing Maintenance and Support: A website isn't a "set it and forget it" asset. It needs regular updates, security monitoring, and bug fixes. A typical maintenance plan can run anywhere from $500 to $5,000 per year.

  
  

• Marketing and Analytics Tools: Remember to include the subscriptions for your SEO tools, analytics platforms, and email marketing software. These are operational costs tied directly to your site's success.

  
  

Planning for these expenses from the start helps you create a financial plan that's both comprehensive and realistic. If you want to see how agencies often package their services, you can explore detailed website design and development pricing to get a better sense of the total investment.

Maximizing the ROI of Your New Website

Here's the thing: launching your redesigned website isn't the final milestone. It's day one. The real value from your investment doesn't magically appear the second the site goes live; you build it over time by turning that shiny new digital asset into a growth engine for your business.

Think of it like buying a brand-new race car. The redesign project was the build, but now you need a strategy—and a skilled driver—to actually win races. This is where you shift from focusing on aesthetics to relentlessly improving the site based on how real people use it. A smart post-launch strategy is what ensures your website redesign cost actually pays off.

Tracking What Truly Matters

First things first: you need a way to keep score. Without analytics, you’re just guessing whether the redesign is hitting the mark. It's absolutely critical to set up tracking for the key performance indicators (KPIs) that directly map back to your business goals.

These KPIs are your website's vital signs. You should be watching:

• Conversion Rate: What percentage of visitors are taking the actions you want them to? This could be signing up for a demo, grabbing a whitepaper, or starting a free trial.

  
  

• Lead Quality: Are the leads coming through the new site a better fit for your sales team? Tying your website into your CRM is the best way to get a clear answer here.

  
  

• User Engagement: Metrics like pages per session, time on page, and bounce rate tell you if the new design is actually grabbing and holding people's attention.

  
  

Your new website is a living asset, not a static brochure. The data it generates is your roadmap for optimization, telling you exactly what’s working, what isn’t, and where the biggest opportunities for growth lie.

Embracing Continuous Optimization

Once you have data flowing in, you can kick off a cycle of testing and refining. This is how you turn those insights into action, making small, deliberate changes to smooth out the user journey and nudge your conversion rates higher.

A powerful way to do this is through A/B testing. You simply create two versions of a page—maybe with different headlines, button colors, or even a whole new pricing layout—and see which one performs better with real traffic. This data-driven approach takes the guesswork out of the equation. For a deeper dive, it's worth the time to get comfortable with mastering ROI for marketing operations and what those numbers really mean.

A great user experience is what underpins a high-performing website. We actually explore how smart design directly impacts the bottom line in our guide on the ROI of UX design. Ultimately, getting the best return means treating your website like the evolving product it is—one you constantly improve to better serve your users and your business.

Answering Your Top Redesign Cost Questions

Once you start looking into a website redesign, the questions pile up fast—and they go way beyond just the final number on an invoice. You're probably wondering about timelines, how payments work, and when you'll actually see the new site go live. Getting these details sorted out is key to planning effectively and avoiding any nasty surprises down the road.

Let's break down some of the most common questions we hear from clients about the redesign process.

How Long Does a Typical Redesign Take?

One of the biggest misconceptions is that a redesign can be cranked out in a couple of weeks. Sure, if you're just swapping out some colors and fonts, maybe. But for a strategic B2B or SaaS website overhaul, you're looking at a much more deliberate process. The timeline really hinges on the complexity of what you're building.

Think of it in phases, because that's how any good agency will approach it:

• Discovery and Strategy (2-4 weeks): This is the foundational work—deep dives into your business goals, user research, and sizing up the competition. Rushing this step is a recipe for a site that looks nice but doesn't perform.

  
  

• Design and UX/UI (4-6 weeks): Next comes the blueprint. This is where wireframes get built, visual mockups are created, and the entire user experience is mapped out and refined.

  
  

• Development and Implementation (6-12 weeks): Here’s where the designs come to life. The actual coding and building is often the longest part of the journey, especially if you have custom features or tricky integrations.

  
  

• Testing and Launch (2-3 weeks): Before flipping the switch, the site needs to be bulletproof. This phase is all about rigorous quality assurance, squashing bugs, and migrating all your content over.

  
  

When you add it all up, you should plan for a timeline of 3 to 6 months from the initial kickoff call to launch day. If you're building something with extensive custom functionality, it could easily take longer.

Should I Pay Upfront or Through a Monthly Retainer?

This is a big one. It's very rare for an agency or freelancer to ask for 100% of the payment upfront on a large project—and you should be wary if they do. The cost is almost always spread across the project's lifecycle, tying payments to progress. This keeps everyone accountable.

The gold standard here is milestone-based billing. You’ll likely pay an initial deposit to get things started, with subsequent payments due when major phases are completed—like when the final designs are approved or the development is finished. This way, you’re only paying for work that’s been delivered and signed off on.

So, where do retainers fit in? A monthly retainer is typically for ongoing work after the new site is launched. This can cover things like:

• Regular website maintenance and security updates.

  
  

• Monthly SEO and content marketing.

  
  

• A/B testing and conversion rate optimization (CRO) to continually improve performance.

  
  

For the redesign project itself, expect milestone payments. For everything that comes after, a retainer is often the perfect fit.

How Often Should a B2B or SaaS Business Redesign Its Website?

The old "redesign every 2-3 years" rule is pretty much dead. A much healthier way to think about your website is as a product that constantly evolves, not a static brochure you set and forget. You should always be iterating and improving.

That said, a full-blown, tear-it-down-and-start-over redesign is sometimes necessary. These moments are usually triggered by major business shifts:

• A Major Rebrand: Your company’s entire identity, messaging, or market position has changed. Your website has to reflect the new you.

  
  

• Your Tech is Ancient: The platform your site is built on is slow, insecure, or just can't handle the features you need to stay competitive.

  
  

• Performance is Tanking: Despite your best efforts with smaller tweaks, key metrics like leads, conversion rates, or organic traffic are in a nosedive.

  
  

For most B2B and SaaS companies, a major strategic redesign makes sense every 3 to 5 years. In between those big lifts, you should be investing in continuous, smaller-scale improvements to keep your site sharp and aligned with your growth goals.

Ready to stop wondering about your website redesign cost and get a clear, actionable plan? At Bricx, we specialize in designing high-performance websites for B2B and SaaS companies that drive real results. Get a proposal today and let's build your new growth engine.