Login page design examples are your digital welcome mat - they create the first impression users get of your product or service. One small detail out of place could scare away potential users who haven't even seen what you offer.

A well-laid-out login page does more than look good. It sets the tone for your site, builds trust, and can boost your conversions by a lot. The best login pages hit that sweet spot between looking great, easy navigation, and strong security features.

Want to make your login experience better? Let's look at eight clean and simple login page examples that master the basics while adding their own creative flair.

What Makes a Great Login Page?

The best login pages balance simplicity with functionality. Their single job is to verify users quickly and securely, without adding friction. Users judge websites in just 0.05 seconds, and 88% won’t return after a bad experience—making login design critical for retention.

Great logins stick to basics like email/username and password fields, backed by trust signals such as HTTPS, badges, and privacy notes. Accessibility matters too: clear contrast, keyboard support, and responsive layouts ensure everyone can log in easily.

Smart features improve the experience—social logins (Google, Apple, Facebook), password visibility toggles, and clear “forgot password” links reduce frustration. Error messages should guide, not scold, telling users what went wrong and how to fix it.

Finally, align login design with your brand. Matching colors, fonts, and tone make the page feel seamless and trustworthy.

Best Practices for Login Page Design

A good login page needs to strike the right balance between security and user experience. Login screens are everywhere, and users log in about 15 times during their workday. Getting this interaction right is vital.

1. Simplicity remains paramount- The essential elements are username/email field, password field, login button, and forgot password link. Extra elements on the screen only confuse users and slow them down. Users want to access content or complete a purchase quickly.

   
   

2. Password visibility toggles- A "Show Password" option works better than asking users to confirm passwords during signup. This helps users check what they typed and cuts down on mistakes. The "Forgot Password" link needs to be easy to spot since 75% of e-commerce shoppers leave when they can't recover their passwords.

   
   

3. Multiple sign-in options- Social logins through Google, Apple, or Facebook help users avoid memorizing multiple passwords. Google leads the pack with over 73% of social authentications.

   
   

4. Strong but sensible password policies- Long passphrases work better than complex combinations of special characters. They're more secure and easier to remember. Always use HTTPS or other secure protocols to protect passwords from theft.

   
   

5. Multi-factor authentication- Users should have choices like email codes, SMS, or hardware security keys. MFA can be optional or based on risk assessment.

   
   

6. Security indicators- Help users feel confident about their data protection. Lock accounts after several failed attempts to stop brute-force attacks.

   
   

7. Mobile responsiveness- A must in today's digital world. The login interface should work smoothly on all devices. Touch targets and forms need to adjust well to smaller screens.

   
   

8. Clear error handling- Don't tell users if the username or password was wrong. Generic messages like "Invalid login credentials" keep things secure.

These practices help create login experiences that protect user data while staying user-friendly and smooth.

A login page design should create an experience that feels effortless yet secure. The best login designs blend usability with robust protection that lets users access their accounts without frustration.

8 Login Design Examples That Inspire

Spotify

Image Source: Figma

Spotify’s login page is the entry point for 299 million users worldwide, proving that even high-volume platforms can keep authentication simple, secure, and unmistakably on-brand.

Unlike many services that clutter the login process, Spotify’s design is streamlined and purposeful, balancing utility with its instantly recognizable dark aesthetic. The page greets users with a black background that mirrors the app’s overall interface, creating continuity from login to browsing playlists.

Against this dark canvas, form fields and action buttons stand out clearly, guiding users toward authentication without distraction. It’s a design rooted in focus: get users logged in and listening as quickly as possible.

What makes it impressive?

1. Dark theme with contrast: The black backdrop reduces eye strain while CTA buttons in Spotify green instantly draw attention.

   
   

2. Multiple authentication paths: Users can log in via email, Google, Facebook, Apple, or phone—offering choice and reducing barriers.

   
   

3. Convenience features: “Remember me” and a well-placed “Forgot password” option prevent friction and abandonment.

   
   

4. Consistent minimalism: The page avoids unnecessary visuals, reinforcing Spotify’s brand through restrained but effective use of color.

   
   

Key takeaway: Spotify shows that great login design doesn’t need to be flashy. Instead, it should reduce friction, maintain brand identity, and let users enter the product with minimal effort.

Medium

Medium reimagines login design by stripping away the biggest source of friction: passwords.

With over 100 million monthly users, this publishing platform proves that authentication can be effortless, minimal, and perfectly aligned with a content-first philosophy. When visitors arrive, they’re met with a clean, white modal that emphasizes clarity over decoration.

Instead of juggling usernames and passwords, users authenticate through social accounts (Google, Apple, Facebook, or Twitter) or via a “magic link” sent to their email. This eliminates credential fatigue and speeds access to the content they came for.

What makes it impressive?

1. Password-less approach: No need to create or remember credentials—just social login or email verification.

   
   

2. Minimalist interface: A distraction-free modal keeps focus solely on logging in.

   
   

3. Faster content access: Authentication takes seconds, reducing drop-offs.

   
   

4. Brand alignment: The stripped-down look mirrors Medium’s clean, text-centered reading experience.

   
   

Key takeaway: Medium demonstrates how rethinking conventions can improve usability. By eliminating passwords, it removes barriers while reinforcing its promise of simple, direct access to ideas.

Netflix

Netflix’s login page is designed with the same polish as its entertainment experience—bold, cinematic, and focused on fast entry. With millions of users worldwide, the platform needs authentication that feels both secure and seamless, and it delivers exactly that.

The login screen features a solid black form set against rotating entertainment imagery. This creates a strong visual hierarchy: the form commands attention, while background visuals reinforce the cinematic feel.

Beyond looks, the page offers flexibility—users can log in via email, phone, or a one-time sign-in code, which matches how subscribers access Netflix across multiple devices.

What makes it impressive?

1. Cinematic visual design: A bold black form contrasts against content-rich backdrops, setting the entertainment tone.

   
   

2. Flexible login methods: Email, phone number, or code options reduce friction.

   
   

3. Retention features: “Remember me” extends session length and prevents repetitive logins.

   
   

4. Supportive tools: Prominent reset and help links reduce frustration when credentials are forgotten.

   
   

Key takeaway: Netflix proves login design can blend visual storytelling with function. Its page builds trust, reduces friction, and primes users for the content ahead.

Airbnb

Airbnb’s login page is a gateway to millions of unique stays and experiences worldwide. For a platform where trust and comfort are everything, the login process must feel as welcoming as the accommodations it promotes. Airbnb succeeds by combining simplicity, warmth, and modern authentication options to keep users engaged.

When users land on the page, they’re greeted by a clean, uncluttered interface that reflects Airbnb’s signature minimalist design. The options are straightforward: log in with email, phone, Google, or Apple.

These alternatives reduce the hassle of forgotten passwords while catering to diverse user preferences. The overall tone is friendly and approachable, aligning with Airbnb’s brand of hospitality.

What makes it impressive?

1. Multiple login options: Email, phone, Google, and Apple to reduce friction.

   
   

2. Friendly, brand-aligned visuals: Minimalist yet warm, mirroring Airbnb’s personality.

   
   

3. Mobile-first design: Seamless, responsive, and touch-friendly.

   
   

4. Frictionless access: Social and passwordless logins accelerate account access.

   
   

Key takeaway: Airbnb shows how login pages can extend brand values. By blending hospitality with usability, the platform builds trust and encourages repeat visits.

Dribbble

Dribbble’s login page is designed for a creative community, and it embraces that identity fully. Instead of hiding behind plain forms, Dribbble uses its authentication screen to showcase member artwork while still making the login process quick and accessible.

The page uses a vertical split-screen layout: one side is dedicated to colorful, community-created illustrations, while the other holds a clean, functional login form.

This clever use of space demonstrates what Dribbble is all about—creativity—while ensuring usability isn’t compromised. The form itself keeps things simple with email/password fields and optional social logins. Importantly, field labels remain visible even after users begin typing, reducing confusion.

What makes it impressive?

1. Split-screen design: Showcases community creativity alongside login functionality.

   
   

2. Simple, usable form: Clear fields, visible labels, and social login options.

   
   

3. Accessibility focus: Text-based error validation supports inclusivity.

   
   

4. Brand alignment: Reinforces Dribbble’s identity as a design-first platform.

   
   

Key takeaway: Dribbble demonstrates how login pages can reflect brand personality while maintaining usability. For creative platforms, the login can act as a mini portfolio.

TED

TED’s login page captures the brand’s mission—spreading inspiring ideas—before you even press “sign in.” By using immersive visuals and a minimalist approach, TED creates a login experience that feels consistent with its global reputation for inspiration and learning.

The page employs a split-screen layout where one side rotates through rich background imagery, often featuring speakers or events.

This dynamic element keeps the experience fresh and engaging, especially for repeat visitors. On the other side, the login form is stripped back to essentials, offering email or social login via Google, Apple, or Facebook.

What makes it impressive?

1. Engaging visuals: Rotating backgrounds keep the experience dynamic

   
   

2. Minimal login form: Email plus social login options reduce barriers.

   
   

3. Brand reinforcement: Colors and layout align with TED’s inspirational tone.

   
   

4. Focused design: Avoids clutter, letting users reach content quickly

   
   

Key takeaway: TED proves login pages can inspire as well as function. By aligning the interface with brand values, even authentication becomes part of the storytelling experience.

Conclusion

The best login pages balance simplicity with functionality. From Spotify’s dark theme to Medium’s password-less flow and Airbnb’s welcoming design, each example proves that clarity, trust, and flexibility drive user retention. The most effective pages keep interfaces clean, offer multiple sign-in options, and reinforce brand identity while ensuring security. Your login screen is both gatekeeper and greeter—get it right, and conversions follow.

At Bricx, we design authentication experiences that blend usability, security, and brand value. Want to transform your login into a growth driver? Book a call with us today.