(01)
We already know the product
Most video agencies spend the first fortnight learning what you do. We have usually designed the thing we are about to animate.
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Product launch video for B2B SaaS and AI companies
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When a product takes too long to explain
This is almost always a timing problem. There is a date on the calendar, and the thing that has to carry it does not exist yet.
Book a callNobody can explain the product in one sentence.
If the team cannot do it internally, the launch post will not do it for a stranger.
The demo takes thirty minutes.
Everything good about the product sits behind a login no stranger will ever pass.
You have a launch date and no asset that carries it.
The announcement, the ads, the deck and the homepage all need the same sixty seconds.
Your last video looked like everyone else’s.
Stock footage, a library track and a voiceover that could be selling anything.
Screen recordings do not do the product justice.
The interface is your strongest argument and a raw capture is the weakest way to show it.
Every agency quote starts with two weeks of learning your product.
You end up paying for the education before anyone writes a word.
“Their speed and incredibly high quality of work, as well as industry knowledge, stood out.”
Emmett Cooke
Director @ Pixelflow
What a launch video actually includes
Story & script direction
We settle the story before anyone opens a design tool. One idea, one audience, one thing you want understood by the end. We write the script with you and cut until every line earns its second, because sixty seconds is far less time than it sounds.
Typical outputs:
- Narrative and script
- Launch message hierarchy
- Length and format call
- Voiceover or text-led
Storyboarding & shot planning
We storyboard every shot before animation starts. You see the whole video as frames and timings while it’s still cheap to change, which is the stage where nearly all revisions should happen.
Typical outputs:
- Full board with timings
- Shot list and transitions
- Pacing pass
- Approved before animation
Static frames & visual design
We design the frames rather than record them. Your product UI gets rebuilt as artwork, so it reads clearly at any size, on any device, with no interface clutter and no stale data sitting in a corner.
Typical outputs:
- Designed frames, not capture
- Product UI as artwork
- On-brand type and colour
- Thumbnail and stills
Animation & sound
We animate it, and we design sound alongside the motion rather than pasting a track over the top. Sound is what makes sixty seconds feel produced rather than assembled.
Typical outputs:
- Full animation pass
- Sound design and track
- Voiceover recording and mix
- Subtitles and captions
Final delivery & formats
You get every format the launch actually needs. Sixteen by nine, one by one, nine by sixteen, a muted autoplay cut for the website, and a fifteen second version for ads. Cut once, delivered everywhere.
Typical outputs:
- 16:9, 1:1 and 9:16
- Muted autoplay cut
- 15 second ad cut
- Source files handed over
Videos we’ve made
How a video runs with us
(02)
The story before the frames
One idea, one audience, one thing understood by the end. We cut the script until every line earns its second.
(03)
Everything changes at storyboard
You see the whole video as frames and timings while it is still cheap to change. That is where revisions belong, not in the animation.
(04)
Designed, not recorded
Your product UI is rebuilt as artwork, so it reads at any size and does not go stale the next time you ship.
Why Bricx for the video
Video is not our biggest service and we will not pretend it is. We started making them because the agencies our clients hired could not explain the product. We already know it, because we designed it.
01
We designed the interface
The thing being animated is usually our own work, so the story starts in week one instead of after the onboarding.
02
The product is the hero
Legacy vendors hide an ugly UI and sell on the call. Yours is worth showing, and a launch video is the best place to do it.
03
One cut, every format
Sixteen by nine, one by one, nine by sixteen, a muted autoplay cut and a fifteen second ad cut. Delivered together, not three days later.
04
Taste is the moat
AI does the thinking and the first drafts now. What it cannot do is the last ten percent, and that is the whole difference.
Video work backed by real proof
Ranked three years running
4.9/5Client Ratings
30+ verified reviews on Clutch.
Trusted by top SaaS
“We handed Bricx a vague brief and got back a brand that felt inevitable. That’s rare.”
Chirag Kulkarni
CEO @Hobbes
99.7%
Client Satisfaction
30+
Industries
Serving clients all across the globe
50+ Projects
Pick the video that fits the launch
| Options | Teaser | Launch video | Video + brand |
|---|---|---|---|
| Best for | A feature or announcement | A product launch or raise | A reposition or rebrand |
| Typical length | 2 to 3 weeks | 4 to 6 weeks | 8 to 10 weeks |
| Who you get | One motion designer | Designer plus motion lead | Designer, lead, motion |
| Commitment | Fixed scope | Fixed scope | Milestone based |
| What is included | Script, design, animation | Everything, plus sound | Everything, plus identity |
Everything else we do
bricx
Let’s explain it in sixty seconds.
Zero risk. Real design work delivered before you commit to anything.
Launch video questions, answered.
Thirty to sixty seconds for a launch, fifteen for ads. Anything past ninety seconds is a demo, which is a different asset with a different job.
A thirty to sixty second video runs $4,000 to $6,000 as a standalone piece. Bundled into a larger brand or website engagement it is a line item within that scope.
Four to six weeks for a full launch video, two to three for a shorter teaser. Script and storyboard are where your feedback matters most, and where projects usually stall.
Yes, and this is the one place we do write. A video script is structural rather than editorial, and the story cannot be separated from the storyboard. Website copy is still yours.
Yes, and we rebuild it as designed artwork rather than recording the screen. It reads better at every size and does not go stale next time you ship.
No. We do designed and animated video. If the concept genuinely needs a camera and a crew, we tell you and point you elsewhere.
A launch video is sixty seconds and sells the idea to people who have never heard of you. A demo is two to five minutes and shows the product to people already interested. Most teams ask for the second and need the first.
You do. Project files, designed frames, source animation and every exported format. You can hand them to another team and keep working.
Yes. We will connect you with a founder we have done this for, so you hear how it went from their side rather than ours.
We work almost entirely with B2B SaaS and AI companies, across fintech, healthcare, logistics, legal, edtech and infrastructure. If we have not worked in your category, we say so and tell you what that changes.