(01)
Why first, then what
The first call is about why you’re redesigning now. A raise, a pivot, a move upmarket. That answer sets the page order.
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Website redesign for B2B SaaS, without losing your rankings
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When a SaaS website needs a redesign
Nine in ten redesign calls we take start the same way. The product kept moving, and the website stayed where it launched.
Audit my siteYour product pivoted. The website didn’t.
You ship every week, and the site still sells the version you launched 18 months ago.
You sell to enterprise. You look like a startup.
Buyers decide your tier before the demo, and the website is what tells them.
There’s a raise or a launch on the calendar.
Investors, analysts and first customers all open the site before the deck.
Every designer you have is on the product.
So the site gets patched, not rebuilt, and two years of patches now show.
Nobody can change the site without a developer.
So it stays frozen between redesigns, and the small fixes never happen at all.
The traffic is fine. Nothing converts.
You pay for visitors who read one page and leave without asking anything.
“Overall, the team delivered a major design upgrade. They were communicative, flexible, and responsive.”
Simon Kronenberg
Co-Founder & CRO @Sutton
What a website redesign actually includes
Website & analytics audit
We start with one question: why redesign now? Then we audit what you have. Analytics, session recordings, competitors, and the pages that already rank, so we know what to protect before anything changes.
Typical outputs:
- Heuristic review, every page
- Analytics and drop-off
- Pages that already rank
- What to fix first
Repositioning & narrative
Most redesigns are repositioning projects nobody labelled as one. A pivot, a move upmarket or a new name puts the design problem downstream of a messaging one. We rebuild the narrative first, then set page order: problem first for cold traffic, product first for warm.
Typical outputs:
- Narrative and hierarchy
- Positioning vs competitors
- Page-by-page brief
- Objection map from your calls
Information architecture & wireframes
We lock the homepage first, because it sets the visual language every page after it inherits. Then we architect the rest around the job each page actually has. It is also where the sections that piled up over two years finally get cut.
Typical outputs:
- Sitemap and URL structure
- Homepage wireframe, locked
- Architecture for every page
- Conversion path per page
Visual design & motion
We design every page and every state, and put motion where it earns trust, usually the hero. We keep it out of the reading path. Our own Clarity data showed scroll animations raising bounce past section two.
Typical outputs:
- Final design, all states
- Hero motion, tested
- Product UI and creative
- Design system for later
Migration, redirects & SEO handover
We build it and move you across without losing what you already earn. Framer or Webflow, picked on who edits the site after we leave. Every 301 mapped, metadata carried across, rankings checked after launch, and a CMS your marketer runs without a ticket.
Typical outputs:
- Built in Framer or Webflow
- 301 map, metadata moved
- Rankings checked post-launch
- CMS and team handover
Redesigns we’ve shipped
How a redesign runs with us
(02)
Homepage first
You approve the direction on one page before we commit to twenty. Everything after inherits a language you have signed off.
(03)
Launch in phases if you must
Fixed launch date? Core pages go live first, features and industry pages follow. A hard date needn’t mean a rushed site.
(04)
One decision-maker, not five
Redesigns stall when three people give three answers. We need one person who can approve direction, and your copy on the week we agree.
Why Bricx for a redesign
Most agencies make the old site look newer. We rebuild it around what the product is now, move you across without losing what already ranks, and build it ourselves, so nothing dies in handoff.
01
Redesign before the raise
Hobbes finished their redesign in mid-January and closed their seed by early March.
02
Your rankings survive
We redesigned Writesonic’s 10-million-visitor site without losing conversion rate.
03
Judged on leads, not looks
Scale.jobs went from 1.2% to 2.8% visitor-to-lead conversion in the first month.
04
One team, design to launch
The people who design your site build it. No second vendor interpreting the file.
Redesigns backed by real proof
Ranked three years running
4.9/5Client Ratings
30+ verified reviews on Clutch.
Trusted by top SaaS
“We handed Bricx a vague brief and got back a brand that felt inevitable. That’s rare.”
Chirag Kulkarni
CEO @Hobbes
99.7%
Client Satisfaction
30+
Industries
Serving clients all across the globe
50+ Projects
Pick the redesign that fits the site
| Options | Homepage first | Full redesign | Redesign + brand |
|---|---|---|---|
| Best for | Proving the direction first | A site the product outgrew | A pivot, rename or move up |
| Typical length | 2 to 3 weeks | 5 to 6 weeks | 8 to 10 weeks |
| Who you get | One senior designer | Designer plus lead | Designer, lead, engineer |
| Commitment | Fixed scope | Milestone based | Milestone based |
| What is included | Homepage, designed and built | Every page, CMS, migration | Everything, plus identity |
Everything else we do
bricx
Your product moved. Let’s move the site.
Zero risk. Real design work delivered before you commit to anything.
Website redesign questions, answered.
Five to six weeks for most marketing sites: two on narrative and direction, two on design, one to two on the build. Sixty pages and up runs closer to ten. If your launch date is fixed, we go live in phases rather than rush it.
Redesigns start at $25,000. Where a project lands depends on the number of pages, whether brand work is in scope, and whether we build it as well as design it. We quote the exact number after the audit rather than before it.
Not if the migration is handled properly. We find the pages that already rank before touching anything, map every 301 and carry metadata across. We redesigned Writesonic’s 10-million-visitor site without losing conversion rate.
Not as much as you would expect. Most of the work is the narrative, the architecture and the design system underneath, and all three exist whether the site runs to five pages or fifteen. Cutting pages usually cuts what you are able to say, not what it costs.
Yes. If your team takes the build, we hand over design files and a build spec, and the development line comes off the quote. The trade-off is the handoff: someone else interprets what we designed.
No, and we say so on the first call. You know your product’s wording better than we will. We build the narrative and a page-by-page brief with you in the first two weeks, then your team writes into it. Copy is the most common cause of redesign delays, so start early.
Before. Investors and their analysts open the site before they open the deck. Hobbes finished their redesign in mid-January and closed their seed by early March.
Redesign when the structure still fits and the surface has fallen behind. Rebuild when the site was built for a company you no longer are, or the platform stops your team shipping. The free audit tells you which before you commit budget.
Any of them, and that is increasingly the point. We build on Framer, Webflow and custom code, and our agents handle changes fast enough that the platform stopped being the constraint it used to be. We recommend one on the first call based on who runs the site after we leave.
Yes. We’ll connect you with a founder whose site we redesigned, so you hear how it went from their side rather than ours.