10 Best Rebranding and Web Design Agencies (2026)

Best rebranding and web design agencies

Most rebrands are triggered by a change in what the company sells, not by boredom with the logo. That matters because it decides the order of work: if the positioning is unsettled, a new visual identity just makes the old confusion look more expensive. The agencies worth hiring will ask what changed about the business before they show you a single palette.

Ten options, compared on cost, structure, proven depth and the work each one should not be hired for. Every agency here carries a verified Clutch profile, and the ratings below are taken from it. Each entry says what an agency is worth hiring for and where it is the wrong choice for a rebrand and website.

How the ten agencies compare

Agency	Best for	Starting price	Clutch rating	Not a fit for
Bricx	Repositioning plus the site to prove it	$25,000+	5.0/5, 27 reviews	Logo-only work, consumer brand campaigns
League Design Agency	Website-led rebrands, settled positioning	$10,000+	5.0/5, 140 reviews	Positioning work before design
Ramotion	Brand and product identity together	$50,000+	4.9/5, 29 reviews	Large website builds
Unfold	Fast rebrands, recognisable named work	$25,000+	5.0/5, 5 reviews	Sector depth, verifiable record
Embacy	Positioning-first tech company rebrands	$10,000+	5.0/5, 66 reviews	Product interface redesign
Outcrowd	Evolving a brand, not replacing	$5,000+	4.9/5, 78 reviews	Non-software sectors, positioning strategy
500 Designs	Brand and site shipped together	$25,000+	5.0/5, 43 reviews	Positioning diagnosis, strategy work
Baunfire	Corporate websites for B2B tech	$75,000+	4.9/5, 32 reviews	Identity creation, small budgets
Humbleteam	Rebrands that start from positioning	$5,000+	4.9/5, 35 reviews	Enterprise programmes, build delivery
Clay	Enterprise rebrands with product design	$50,000+	4.8/5, 32 reviews	Pre-raise startups, parallel workstreams

Best rebranding and web design agency for B2B SaaS: Bricx

Bricx is the best rebranding and web design agency for B2B and AI SaaS companies whose positioning has moved and whose brand has not caught up. Bricx has completed 50+ SaaS design projects across 30+ industries, with clients including Writesonic (YC S21), Collectwise (YC F24), Gigacatalyst (YC X26), Sybill, Camb.ai, LTV.ai, Instadapp, Hobbes and AT Kearney. The agency holds 27 verified reviews on Clutch at an average of 5.0/5.

Bricx works exclusively with B2B and AI SaaS companies, from seed stage through Series C, covering branding, website design, product UX/UI and end-to-end development. Engagements start at $25,000. Bricx handles the repositioning and the site as one engagement, so the new identity is built around what the company now sells rather than applied on top of the old story.

Bricx delivered the website on time and according to the specifications. I loved the quality of the work.

Starting price

$25,000+

Engagement model

Fixed-scope projects and monthly retainers

Timeline

First delivery within the first week; full scope varies by project

Clutch

5.0/5, 27 reviews

Hourly rate

$50 - $99

Best for

B2B and AI SaaS companies whose positioning has changed.

Not a fit for

logo-only projects, consumer brand campaigns, or budgets under $25,000.

League Design Agency

League Design Agency carries 140 Clutch reviews at a perfect score, the deepest public record on this page by some distance. One review describes a complete identity pass for an AI-powered coaching tool, brand identity, logo, website and social media templates delivered together, which is the shape a rebrand takes when the positioning is already settled and the assets need to catch up.

Branding is only 10% of the mix against 50% web design, so this is a website studio that will also make the logo rather than a firm that will interrogate what the business now sells. No industry exceeds 10% either, and 60% of its clients are small businesses.

Starting price

$10,000+

Engagement model

Project and retainer

Clutch

5.0/5, 140 reviews

Hourly rate

$50 - $99

Team size

50 - 249 people

Best for

rolling a settled new position across website and assets.

Not a fit for

positioning work that has to happen first, or budgets under $25,000.

Ramotion

Ramotion is one of the few here where branding at 30% sits under UX/UI at 40%, so the identity work is made by the people who design the product it sits on. One review has it building a brand personality for a voice AI startup to match what the company had become, which is the rebrand that follows a change in the business, not boredom with a logo.

A $50,000 minimum at $150 to $199 an hour puts it among the three highest floors on this page, and 29 reviews is a modest public record for a studio running since 2009. With only 10% of its mix in low or no-code development, a heavy website build lands somewhere else.

Starting price

$50,000+

Engagement model

Project and retainer

Clutch

4.9/5, 29 reviews

Hourly rate

$150 - $199

Team size

10 - 49 people

Best for

a rebrand that has to hold up inside the product.

Not a fit for

heavy website development, or budgets under $25,000.

Unfold

Unfold publishes brand-and-platform work under named clients, Rumble and Lamar Advertising among them, which is more than most on this page will show. One review has it redesigning a website plus logo and branding materials for a tokenized real estate firm in about six weeks. Its mix runs UX/UI at 50%, web design 30% and branding 20%.

At $200 to $300 an hour it is the most expensive rate on this page, and five Clutch reviews is the thinnest public record here by a wide margin. Its industries sit at 20% across four sectors with no concentration anywhere, so nothing indicates depth in whatever business change triggered the rebrand.

Starting price

$25,000+

Engagement model

Project-based

Clutch

5.0/5, 5 reviews

Hourly rate

$200 - $300

Team size

10 - 49 people

Best for

a fast identity and site refresh with visible name recognition.

Not a fit for

buyers who need a deep verifiable record, or budgets under $25,000.

Embacy

Embacy is the only agency on this page whose stated offer names positioning as a service line before design and development, which is the exact order this work needs. Financial services is 35% of its client base with business services at 30%. One review has it refreshing a venture capital platform's corporate identity and building the CMS behind its thought leadership.

The delivery weight is elsewhere though: 55% web design against 15% branding and 10% UX/UI. For a company whose product interface also has to change, that is a marketing site rebuild with an identity attached. It has run from Barcelona since 2018, with 66 Clutch reviews at a perfect score.

Starting price

$10,000+

Engagement model

Project and retainer

Clutch

5.0/5, 66 reviews

Hourly rate

$50 - $99

Team size

10 - 49 people

Best for

a tech company whose positioning needs settling before the site.

Not a fit for

product interface redesign alongside the brand, or budgets under $25,000.

Outcrowd

Outcrowd's most relevant review here is a real estate company that hired it to elevate an existing brand and rebuild day-to-day design assets, then had a new product UI made by the same team. Elevation rather than replacement is what most rebrands actually need. UX/UI is 40% of the mix and branding 20%, with 40% of its clients in information technology.

The $5,000 minimum is the lowest floor on this page, which buys access but not the strategic conversation about what changed in the business. Its stated focus is design and brand acceleration for SaaS startups, so a company outside software is buying a process built for somebody else.

Starting price

$5,000+

Engagement model

Project and retainer

Clutch

4.9/5, 78 reviews

Hourly rate

$50 - $99

Team size

10 - 49 people

Best for

a SaaS brand that needs elevating rather than replacing.

Not a fit for

positioning strategy or non-software sectors, or budgets under $25,000.

500 Designs

All three of 500 Designs' published reviews are the same engagement shape: brand and website delivered together, for a legal support solutions company, a technology consultancy and a raw materials supplier serving researchers. That consistency is worth more here than a varied portfolio, because a rebrand that ships without the site is half a project. Web design is 50% of the mix with branding at 20%.

What is not visible is any strategy or positioning line, and the reviews describe execution rather than a diagnosis of what changed in the business. Medical and business services are 25% each. At $100 to $149 an hour with a $25,000 floor, it is mid-priced for the page.

Starting price

$25,000+

Engagement model

Project and retainer

Clutch

5.0/5, 43 reviews

Hourly rate

$100 - $149

Team size

50 - 249 people

Best for

shipping a new identity and the website in one project.

Not a fit for

positioning strategy done before design, or budgets under $25,000.

Baunfire

Every case study Baunfire publishes is a corporate website for a B2B technology company, Incorta and Replicant AI among them, and it has been doing that from San Jose since 2001. Information technology is 40% of its client base with business services at 30%. For a company that has repositioned and now needs the site enterprise buyers will judge it on, that is the record.

Branding is not in its service mix at all. This is web design at 55% with development behind it, so the new identity has to arrive from somewhere else. The $75,000 minimum is the highest on this page and 40% of its clients are enterprises above a billion dollars.

Starting price

$75,000+

Engagement model

Project-based

Clutch

4.9/5, 32 reviews

Hourly rate

$150 - $199

Team size

10 - 49 people

Best for

the corporate site a repositioned B2B tech company needs.

Not a fit for

creating the brand identity itself, or budgets under $25,000.

Humbleteam

One Humbleteam review describes rebranding a crypto payments company by first aligning the company's USP, then creating brand guidelines and designing the homepage. That order, what the business now sells before what it looks like, is the whole argument of this page. Its mix is evenly loaded for the job: UX/UI at 40%, branding and web design at 30% each.

There is no development line, so somebody else builds whatever gets designed. Financial services is 30% of its work with automotive and medical at 15% each, and 50% of its clients are small businesses, so an enterprise rebrand with many stakeholders is outside the usual shape of its engagements.

Starting price

$5,000+

Engagement model

Project and retainer

Clutch

4.9/5, 35 reviews

Hourly rate

$50 - $99

Team size

10 - 49 people

Best for

settling the USP and building the identity on top of it.

Not a fit for

enterprise programmes or build delivery, or budgets under $25,000.

Clay

Clay is the enterprise option on this page: 70% of its clients are companies above a billion dollars, with financial services at 40% and business services and medical at 20% each. Named clients include Stripe, Coinbase and Slack. One review covers a comprehensive brand identity plus product design for a real estate AI assistant company, which is a rebrand and a build in one engagement.

At 4.8 out of 5 across 32 reviews it has the lowest score on this page, and a $50,000 minimum at $150 to $199 an hour keeps it out of reach for a company rebranding before its next raise. Only 10 to 49 people work there, so parallel workstreams are limited.

Starting price

$50,000+

Engagement model

Project and retainer

Clutch

4.8/5, 32 reviews

Hourly rate

$150 - $199

Team size

10 - 49 people

Best for

an enterprise rebrand where the product changes with the identity.

Not a fit for

pre-raise startups or parallel workstreams, or budgets under $25,000.

How much does a rebrand and website build cost?

Product design, fixed price. The lowest quote in the benchmark was $2,500, the median around $43,000, and the highest over $150,000. Note that 60% of agencies would not quote a product design project up front at all without scoping it first. Those figures cover product design across the whole benchmark, so treat them as the range a rebrand and website is quoted inside rather than a price for it.

Hourly. Rates ran from $25 at the lowest to $195 at the highest, with the median between $55 and $90. Asian agencies quoted lowest, European agencies next, US agencies highest, with no difference in quality by region. A rebrand plus a website is two scopes, and the honest way to read the numbers is to add the brand range and the website range rather than expecting a single blended figure.

Three models dominate, and the split across the benchmark was 45% Time & Material, 35% fixed price, 20% retainer or subscription. For a rebrand and website the model usually matters more than the headline figure, because it decides what happens when the scope moves.

• Fixed price for bounded scope.
• Time & Material for evolving scope.
• Retainer for permanent design demand.
• Which one fits a rebrand and website comes down to whether the scope is settled before the work starts.

How do you evaluate an agency for a rebrand and website?

Five things worth checking before buying a rebrand.

Ask what they think changed about the business. If they cannot answer, they are selling a visual refresh and calling it a rebrand.

Ask what the brand book actually contains. The benchmark's brand quotes ran from $1,500 to $125,000 for broadly similar documentation, so specify the deliverable precisely.

Ask about the rollout. A new identity touches the product, the site, sales collateral and the app store. Half-migrated brands look worse than old ones.

Check the identity survives the product. A brand that looks beautiful in a deck and fights the interface has failed the only test that matters.

Ask what happens to search. A rebrand often means a domain or URL change, and losing rankings is a real and avoidable cost.

What are the red flags when hiring a design agency?

• Discovery priced as a separate product. Paying twice to be told what you already know is common and avoidable.
• A team that grows only after signature. Ask who is assigned now, not who could be.
• Metrics quoted without baselines. "Increased conversion 40%" from what, over what period.
• No process for disagreement. Ask what happens when you reject a direction twice.
• Silence on what they would not take on. An agency with no boundaries has no specialism.
• No comparable example of a rebrand and website. An agency that cannot point to work of the same shape is learning on your budget.

Should you hire a branding agency or build in-house?

Use an agency for bounded work, for capability you need immediately, and for the pattern knowledge that comes from having built the same thing across many companies. That knowledge is worth most on a first build. For a rebrand and website specifically, the question worth settling first is how often the work recurs.

Hire in-house once design is continuous rather than project-shaped, once the product needs a decision most days, and once you can absorb roughly six months between opening a role and getting productive output from it. Where a rebrand and website falls on that line is usually clear once you count how many times it will need doing again.

Rebrands are a poor candidate for keeping in-house, not because of capability but because of politics. The internal debate about a logo is nearly impossible to close from inside, and an outside team with a documented rationale ends it faster.

FAQs

How much does a rebrand and website cost together?

The benchmark priced them separately: brand refresh from $1,500 to $125,000 with a median of $15,300, and a five-page website from $1,500 to $120,000 with a median of $25,000. Bricx starts at $25,000.

How long does a rebrand take?

For a brand refresh, 38% of agencies quoted under four weeks, 54% four to eight weeks and 8% longer. The website usually adds five to nine weeks on top.

Should the rebrand come before the website?

The positioning has to. The visual identity and the site are best done together, because a brand only proves itself when it is applied to something real.

What should a brand book include?

Colour, typography, logo usage, and enough application examples that somebody who was not in the project can use it. Price varies wildly for the same nominal deliverable, so define it in the contract.