12 Best Motion Graphics Studiosfor SaaS (2026)
Compare 12 motion graphics studios for SaaS and AI companies on launch videos, UI and website motion, motion graphics services, published prices and Clutch reviews.
Nov 3, 202613 min read
If you're shortlisting a motion graphics studio or a motion design agency for a SaaS product, you're probably weighing three things: whether they've animated software like yours, what a launch video or a monthly plan will cost, and whether they can deliver before your launch date.
Across the 12 studios below, one launch video costs $4,000 to $20,000 where the studio publishes a price, monthly plans run from $1,899 to $15,000, and published turnaround goes from 4 working days to six weeks. Most of that gap comes from what you buy: a 30-second clip, a full launch film or motion every month.
Compare them on the motion graphics services they sell, price, timeline, Clutch reviews and the work they're known for in the comparison table. If you already know what you need, start with the shortlist.
Which studio fits your situation?
If you have a launch date in the next few weeks
- Bricx - a 60-second launch video in four to six weeks, built from your own product UI
- Pri.promo - one launch video for $8,985, delivered in 7 to 10 days
- Flowjam - about three weeks from $10,000, with rush options down to under 7 days
- Represent Studio - production planned back from your launch date or Demo Day
If you're launching an AI product
- Bricx - the launch film for Hobbes, an AI demo platform
- Flowjam - launch films for WorkOS Radar and HeyGen's Video Agent
- Oddfellows - Harvey's brand film, plus motion assets across Harvey's website
- Buck - Notion AI's animated face, built in Rive to run inside the product
- Giant Ant - Microsoft 365 Copilot films for Ignite and for sales, service and small business
If the product UI has to be the hero
- Bricx - rebuilds the UI as designed artwork, so it reads at any size and doesn't go stale
- Motion The Agency - ClickUp animated videos and in-app onboarding tutorials
- Tendril - IBM launch films built on IBM's Carbon design system
If you need videos every month
- Motion The Agency - a video subscription from $3,950 a month
- Duck.Design - motion inside a $1,899-a-month design plan
- Superside - from $15,000 a month on an annual commitment, for large marketing teams
If you need website or brand motion
- Bricx - website builds with scroll effects, transitions and hero animations
- Oddfellows - illustrated backgrounds and motion assets across Harvey's website
- Buck - in-product motion such as Notion AI's animated face
- Duck.Design - animated buttons, banners and backgrounds
If you're an enterprise software company
Tendril for IBM-scale launches, Buck for Google and Asana, Giant Ant for Microsoft, and Ordinary Folk for Webflow and Twilio.
By budget
- Under $10,000 a video: Bricx, Pri.promo and Motion The Agency.
- $10,000 to $20,000 a video: Flowjam.
- Custom quote: Represent Studio, Buck, Oddfellows, Tendril, Giant Ant and Ordinary Folk.
How these studios were picked
- Published work on the studio's own site. Every studio here shows named clients and real projects. Where the work is brand-led and not product UI, the entry says so.
- Relevance to a SaaS buyer. Launch films, UI animation and website motion count for more than TV spots or entertainment work.
- Published facts. Prices, timelines and project details come from each studio's own site, checked on November 4, 2026. Ratings, minimums and team size come from Clutch, checked on November 3, 2026. Five studios have no Clutch profile, and their entries say so.
Studios are ranked by how much SaaS and software work they show first, then by their Clutch rating and review count. Studios from the explainer video companies list aren't repeated here, so see that page for animated explainers.
Launch video for SaaS
Explain your product in sixty seconds.
Bricx rebuilds your product UI as designed artwork and animates it into a 60-second launch video in four to six weeks, delivered in every format your launch needs.
How the 12 best motion graphics studios compare
| Studio | Best for | Known for | Price | Timeline | Clutch |
|---|---|---|---|---|---|
| Bricx | Launch videos built from your own product UI | Hobbes launch video | $4,000 to $6,000 a launch video | 4 to 6 weeks | 5.0/5, 32 reviews |
| Motion The Agency | A steady flow of product and feature videos | ClickUp onboarding videos, Kuberno explainer | From $3,480 a video or $3,950 a month | 4 to 11 working days by length and tier | 5.0/5, 27 reviews |
| Represent Studio | Founder-led and commercial-style launch videos | Work for ZenML, KickUp and Viktor | Custom quote | Planned back from your launch date | 5.0/5, 20 reviews |
| Flowjam | Launch films for AI and developer tools | WorkOS Radar, HeyGen Video Agent | $10,000 to $20,000 a video | About 3 weeks; rush from 7 days | No reviews yet |
| Duck.Design | Ongoing motion inside a design subscription | Promo videos, GIFs and website motion | $1,899 a month | First update within 24 to 48 hours | 4.9/5, 60 reviews |
| Pri.promo | Short launch videos on a small budget | beehiiv, Mintlify, Greptile | $8,985 a video | 7 to 10 days | Not listed |
| Oddfellows | Brand and launch films for AI companies | Harvey, Figma, Replit | Custom quote | Set per project | Not listed |
| Buck | Large brand systems and in-product motion | Notion AI, Google Vids, Asana | Custom quote | Set per project | Not listed |
| Tendril | Enterprise software launch films | IBM Think 2026 launches, Coinbase CB1 | Custom quote | Set per project | No reviews yet |
| Ordinary Folk | Conference openers and product announcements | Webflow No-Code Conf openers, Twilio | Custom quote | Set per project | Not listed |
| Giant Ant | Campaign films with 3D and character work | Microsoft 365 Copilot, Optimizely | Custom quote | Set per project | Not listed |
| Superside | Motion at volume for large marketing teams | Ads, web and campaign motion | From $15,000 a month, annual term | First project within a few weeks | 2.9/5, 6 reviews |
1. Bricx: Best motion graphics studio for B2B and AI SaaS

- Starting price
- $4,000 to $6,000 for a standalone launch video
- Clutch
- 5.0/5, 32 reviews
- Team and HQ
- 10 to 49 people, Dubai and New Delhi
- Typical timeline
- 4 to 6 weeks for a launch video, 2 to 3 weeks for a teaser
- Best for
- Funded B2B and AI SaaS companies that want the product itself to carry the launch video
- Not a fit for
- Non-software businesses and live-action shoots
Bricx is the best motion graphics studio for B2B and AI SaaS companies because, more often than not, it designed the product it's animating, so the script work starts in week one. In its launch videos, the UI is rebuilt as designed artwork, which keeps it sharp on any screen and stops it dating when the product changes. Hobbes, an AI demo platform, is one of the companies Bricx has made a launch video for.
What it does
- Launch videos. Script, storyboard, designed frames, animation and sound for a 60-second launch film, or a shorter teaser.
- Every format in one delivery. 16:9, 1:1 and 9:16 cuts, a muted autoplay cut for the website and a 15-second ad cut.
- Website motion. Its website builds include motion and micro-interactions such as scroll effects, transitions and hero animations.
- Product and brand design. The same team designs websites and product UI, so the video starts from work it already knows.
Pricing
- Standalone launch video: $4,000 to $6,000 for 30 to 60 seconds.
- As part of a bigger project: inside a brand or website engagement, the video is a line item within that scope.
- Ownership: the client keeps project files, designed frames, source animation and every export.
Limitations
- Bricx works only with software companies.
- It makes designed and animated video, so a concept that needs a camera crew goes elsewhere.
- The price covers a 30 to 60 second launch video. Anything past 90 seconds is a demo, which Bricx treats as a different asset.
Launch video for SaaS
Explain your product in sixty seconds.
Bricx rebuilds your product UI as designed artwork and animates it into a 60-second launch video in four to six weeks, delivered in every format your launch needs.
2. Motion The Agency

- Starting price
- $3,480 a video or $3,950 a month
- Hourly rate
- $50 to $99
- Clutch
- 5.0/5, 27 reviews
- Team and HQ
- 10 to 49 people, London, England
- Typical timeline
- 4 working days for a 30-second basic video and 6 for 60 seconds; 8 to 11 working days on the tiers with storyboard planning
- Best for
- SaaS marketing and product teams that need product videos, onboarding clips and UI animation every month
- Not a fit for
- One bespoke brand film
Motion The Agency is a London motion graphics agency that says it made more than 500 motion graphics videos for clients in 2025. ClickUp has worked with it for more than 17 months on animated videos, in-app onboarding tutorials, social ads and event assets, and the work grew into a 12-month subscription for 2026 with more than 30 projects in the first six months. For Kuberno, a legal and RegTech software company, it made a 120-second 2D video in 10 working days, with the storyboard finalised in five.
What it does
- Product and demo videos. Animation videos, product demos and onboarding videos.
- UI and Lottie animation. Animated interface clips and Lottie files for apps and websites.
- Explainers and logo animation.
Process and timeline
- Start: a free sample before you commit.
- Timeline: 4 working days for a 30-second basic video and 6 for 60 seconds. The tiers with storyboard planning take 8 to 11 working days for the same lengths.
Pricing
- Per video: from $3,480 for a 30-second basic video.
- Subscription: from $3,950 a month.
- Voiceover: from $460 for 30 seconds to $850 for 120 seconds.
- Revisions: two animation revision rounds on every tier.
Limitations
- Revisions are where clients see room to improve. One software client said it could've been slightly better at interpreting revision comments, and an AI company suggested a shared space for feedback and assets instead of email.
- A software client wanted it to suggest design enhancements proactively, such as visual effects and transitions.
- The basic tier includes no storyboard, and voiceover is an add-on from $460.
3. Represent Studio

- Starting price
- Custom quote; $5,000+ minimum on Clutch
- Hourly rate
- $150 to $199
- Clutch
- 5.0/5, 20 reviews
- Team and HQ
- 10 to 49 people on Clutch
- Typical timeline
- Planned back from your launch date
- Best for
- B2B SaaS teams that want a founder-led or commercial-style launch video
- Not a fit for
- UI, brand or website motion
Represent Studio makes video for B2B SaaS companies, and says its customers have raised more than $1 billion in total. Its launch videos come in three formats: founder-led videos of 60 to 120 seconds, motion graphics videos, and commercials of 30 to 60 seconds with cutdowns. Its site carries testimonials from the founders of ZenML, KickUp and Viktor.
What it does
- Launch videos. Founder-led, motion graphics and commercial formats.
- Launch support. Help writing the launch post, choosing the timing and putting the video across your funnel.
Process and timeline
- Stages: a discovery sprint on your product, audience and positioning, then script and storyboard, design and animation, sound design and voiceover, and launch.
- Your time: two calls and one shoot day.
- Timeline: planned back from your launch date, such as Demo Day or a funding announcement.
Pricing
- Pricing: priced per project, with a $5,000+ minimum on Clutch. The first step is a discovery call, booked through its site.
- What one client paid: $12,000 for a graphics-only video and $15,000 with talent.
Limitations
- Settling the price can take a while: the same client said the alignment phase took about four weeks and many emails, and asked for pricing upfront.
- A SaaS client suggested agreeing the script, visual direction and number of revision rounds before production begins.
- Another client said a few of the minor edits took a little longer than expected.
- Its launch video service covers three video formats, and UI, brand and website motion aren't among them.
4. Flowjam

- Starting price
- $10,000 a video
- Clutch
- Listed, no reviews yet; $5,000+ minimum
- Team and HQ
- 10 to 49 people on Clutch
- Typical timeline
- About 3 weeks; about 14 days for $5,000 extra; under 7 days for $10,000 extra
- Best for
- AI and developer-tool startups that want a launch film plus paid distribution
- Not a fit for
- Brand motion systems or website motion
Flowjam makes product launch videos for founders. It launched in 2023, says 50+ YC startups have used it, and counts 57 million views across its films. For WorkOS, it made a 44-second launch film for Radar, a bot-prevention product, aimed at developers. Its founder-led film for HeyGen's Video Agent ran 2 minutes 6 seconds and passed 7 million views in its first 48 hours, per its case page.
What it does
- Launch videos in three formats. An animated video, a founder-led video and a launch film.
- Distribution. Guaranteed views, sold in packages on top of the video.
Process and timeline
- Stages: script, storyboard, animation, delivery.
- Timeline: around three weeks as standard, about 14 days on rush and under 7 days on its fastest option.
Pricing
- Animated video: $10,000.
- Founder-led video: $15,000.
- Launch film: $20,000.
- Rush: $5,000 extra for about 14 days, $10,000 extra for under 7 days.
- Distribution: from $2,500 for 100,000 guaranteed views to $25,000 for 1 million.
Limitations
- It sells launch videos, so brand systems and website motion aren't part of its offer.
- A deadline under three weeks costs $5,000 to $10,000 extra.
5. Duck.Design

- Starting price
- $1,899 a month for the plan with motion
- Clutch
- 4.9/5, 60 reviews
- Team and HQ
- 50 to 249 people, London, England
- Typical timeline
- First update usually within 24 hours, up to 48 for complex requests
- Best for
- Teams that want motion, design and UI work in one monthly plan
- Not a fit for
- A bespoke launch film or 3D product animation
Duck.Design sells design as a monthly subscription. Its Graphic and Brand Design + UX/UI + Motion plan covers explainer and promo videos, 2D animation, logo and GIF animation, and it also makes website motion such as animated buttons, banners and backgrounds. Its motion work includes the script, storyboard, a professional voiceover, and original music and sound effects.
What it does
- Motion in a subscription. Explainer and promo videos, 2D animation, logo animation and GIFs.
- Website motion. Animated buttons, banners and backgrounds.
- Design alongside it. Graphic, brand and UI/UX design in the same plan.
Process and timeline
- Stages: concept, script, storyboard, voiceover and sound, animation, then review and feedback.
- Timeline: the first update usually arrives within 24 hours, or up to 48 hours for complex requests. Same-day delivery needs a higher tier.
Pricing
- Motion plan: $1,899 a month.
- No-code development plan: $1,999 a month.
- Discounts: 10% off for 3 months and 20% off for 6 months.
- Terms: unlimited revisions, native source files, a 7-day money-back guarantee, and cancel anytime.
Limitations
- It works on one task from your backlog at a time, so you set the priority order, an IT client said.
- A software client asked for clearer expectations on project durations when work involves several revisions or complex requests.
- Motion is part of a general design subscription, not a dedicated motion studio offer.
6. Pri.promo

- Starting price
- $8,985 a video
- Clutch
- Not listed
- Team and HQ
- Founder-led
- Typical timeline
- 7 to 10 days; animation takes about 7 days
- Best for
- Seed and Series A SaaS teams that need one short launch video fast
- Not a fit for
- Brand systems, UI motion or more than a few videos at once
Pri.promo makes product launch videos of 30 to 50 seconds, with script writing and creative direction included, and says it has served more than 25 YC companies. Its client logos include beehiiv, Mintlify, Dub, Chatbase and Greptile.
What it does
- Launch videos. 30 to 50 seconds, with script writing and creative direction.
Process and timeline
- Script: its founder works on every script personally.
- Animation: about 7 days, then v1 and two rounds of revisions.
- Timeline: 7 to 10 days for one video.
Pricing
- One video: $8,985.
- Three videos: $19,985, one a month over three months, paid in full upfront.
Limitations
- Its founder works on every script, which limits how many videos it can take on.
- Two revision rounds are included.
- It makes short launch videos only.
7. Oddfellows

- Starting price
- Custom quote
- Clutch
- Not listed
- Team and HQ
- 18 people on its team page, Portland, Oregon
- Typical timeline
- Set per project
- Best for
- AI and developer companies that want a high-craft brand or launch film
- Not a fit for
- Step-by-step product walkthroughs or a fixed small budget
Oddfellows calls itself a visual strategy and storytelling studio with over a decade of experience, and groups its work into systems, motion, illustration and storytelling. For Harvey, the legal AI company, it made a brand film for Harvey's new platform and a suite of visual assets that extended into illustrated backgrounds, motion assets and visual elements across Harvey's website. It made Figma's anthem video, which played at Config 2026 right before CEO Dylan Field's opening speech, and a 60-second brand film for Replit with a suite of extended assets.
What it does
- Launch and brand films. Anthem and brand films for software companies.
- Brand visual systems. Motion, illustration and visual assets that carry across a brand.
- Website motion. Illustrated backgrounds and motion assets for websites, as on Harvey's.
Process and timeline
- Timeline: set per project, so share your launch date in the first call.
Pricing
- Pricing: priced per project. Share the brief and your launch date when you get in touch.
Limitations
- Its software work leans toward brand films over feature walkthroughs.
- With one studio of 18 people, check capacity early if you have a fixed launch date.
8. Buck

- Starting price
- Custom quote
- Clutch
- Not listed
- Team and HQ
- Offices in Los Angeles, New York, Sydney, Amsterdam and London
- Typical timeline
- Set per project
- Best for
- Software companies that need a brand film or in-product motion at enterprise scale
- Not a fit for
- Teams that want a published price before the first call
Buck is a global creative company working since 2004, and a certified B Corp. For Notion AI, it built the assistant's animated face, starting each animation in hand-drawn cel and using Rive's State Machine so expressions blend between states inside the product: eyebrows that wave while it thinks, and a face that briefly falls apart on an error, kept to an optimised file size. Its Asana brand film had to feature Asana's UI heavily while telling a human story, and it made the launch video for Google Vids.
What it does
- In-product motion. Interactive animation such as Notion AI's Rive face.
- Launch and brand films. For Google Vids and Asana among others.
- Motion systems. Built on a client's existing visual language.
Process and timeline
- Approach: for Google Vids, script and storyboard development with Google's team, then a motion system expanding Workspace's visual language. For Asana, an audit of other project management brands before setting the style.
- Timeline: set per project.
Pricing
- Pricing: priced per project.
Limitations
- Its homepage work is mostly for large brands such as J.P. Morgan Payments and Kia.
9. Tendril

- Starting price
- Custom quote; $5,000+ minimum on Clutch
- Clutch
- Listed, no reviews yet
- Team and HQ
- 10 to 49 people on Clutch; Toronto, with a team in São Paulo
- Typical timeline
- Set per project; IBM's films were built for IBM Think 2026
- Best for
- Enterprise software companies launching abstract B2B products
- Not a fit for
- Startups that want a published price or a quick turnaround
Tendril is a Toronto studio with an extended team in São Paulo. For IBM, it started with a design sprint, then made films for three software launches at IBM Think 2026: IBM Concert, IBM Sovereign Core and IBM Enterprise Advantage. It used IBM's Carbon design system as a base and reinterpreted UI elements with glass and subsurface materials, so abstract infrastructure software could land in under a minute. For Coinbase, it made a teaser film for the CB1 credit card's unveiling and a launch film for its general release.
What it does
- Launch films. Teasers and launch films for software and fintech products.
- Visual systems. Systems built on a client's design system, as with IBM's Carbon.
Process and timeline
- Approach: on IBM, a design sprint first, then the launch films.
- Timeline: set per project. The IBM films were built for a fixed event date.
Pricing
- Pricing: priced per project, with a $5,000+ minimum on Clutch. Share the launch or event date when you get in touch.
Limitations
- Its software clients are large companies such as IBM and Coinbase, with no startup work shown.
10. Ordinary Folk

- Starting price
- Custom quote
- Clutch
- Not listed
- Team and HQ
- 9 people from six countries, Vancouver, Canada
- Typical timeline
- Set per project
- Best for
- Software companies that need a conference opener or product announcement film
- Not a fit for
- UI animation or website motion
Ordinary Folk is a Vancouver motion design and animation studio, founded in 2019. Webflow has come back to it more than once: it made the opening video for Webflow's first No-Code Conference in 2019, then "A New Era of No-Code", a 1:44 film in 2D and 3D that showed off Webflow's new features at the 2021 conference. It also made a 1:41 explainer for Twilio's Customer Engagement Platform, built around characters with some 3D.
What it does
- Explainers and product launches. Animated explainers and launch films.
- Brand manifestos and event openers.
Process and timeline
- Stages: message and script, then design with sketches and storyboards, then animation.
- Timeline: set per project.
Pricing
- Pricing: priced per project, and its contact page says project size doesn't matter. New business goes through its executive producer.
Limitations
- The newest dated software work on its site is from 2022.
11. Giant Ant

- Starting price
- Custom quote
- Clutch
- Not listed
- Team and HQ
- Vancouver, Canada; new business handled globally
- Typical timeline
- Set per project
- Best for
- Software companies that want a campaign with strong 3D and 2D character work
- Not a fit for
- A fixed-price launch video
Giant Ant is a Vancouver creative studio that has worked with Microsoft Copilot across several work streams. For Microsoft Ignite, it made a fast-moving sizzle on how far Copilot had come in 12 months, played out as a dialogue between Copilot and the user, and it built a series that takes users through Microsoft 365 Copilot for Sales, Service and Small Business. For Optimizely, it made "Tales of Mark Eting", four 2D spots, each with its own surreal setting.
What it does
- Campaign films. Sizzles, spots and film series.
- 3D and 2D animation. A 3D team on the Copilot work and 2D animation on Optimizely's.
Process and timeline
- Approach: on Optimizely, it wrote, boarded, designed and animated the spots, starting from styleframes.
- Timeline: set per project.
Pricing
- Pricing: priced per project.
Limitations
- Its software work on site is for large companies such as Microsoft and Optimizely.
12. Superside

- Starting price
- $15,000 a month minimum on an annual term
- Clutch
- 2.9/5, 6 reviews
- Team and HQ
- 250 to 999 people on Clutch
- Typical timeline
- First project within the first few weeks; dedicated teams live in about 3 weeks
- Best for
- Series C and later marketing teams that need animated content at volume
- Not a fit for
- A single launch video or a seed-stage budget
Superside is a creative subscription, and its motion design service covers animated content for ads, web, products and campaigns, from concept and scripting through animation, sound design and versions for each platform and aspect ratio. It sells four approaches, from bespoke motion design, which takes the longest, through hybrid and brand-led animation, to essential motion graphics. Its subscriptions come with AI workflows built into the setup. There's a side-by-side in Superside vs Bricx.
What it does
- Motion design. Animated content for ads, web, products and campaigns.
- Platform versions. Cuts adapted to each platform and aspect ratio.
Process and timeline
- Timeline: the first project lands within the first few weeks, and a dedicated team goes live in about three weeks. A $20,000 Quick Start is a three-week engagement for a faster ramp-up.
Pricing
- Flex: a $15,000 monthly minimum on an annual term, plus a $1,000 monthly software fee. Unused budget rolls over for up to three months.
- Dedicated: from $30,000 a month on a 12-month term, plus the same software fee.
Limitations
- The annual minimum rules out a one-off launch video.
- A software client said the creative it received "felt very basic in terms of design".
- Another client asked for better quality in the first round to reduce the number of edits.
Launch video for SaaS
Explain your product in sixty seconds.
Bricx rebuilds your product UI as designed artwork and animates it into a 60-second launch video in four to six weeks, delivered in every format your launch needs.
What do motion graphics services cost?
Motion graphics services, which studios also sell as motion design services, are the design and animation work that turns a product, a brand or an idea into moving graphics. For a SaaS company, that usually means a launch video, animated product UI for feature releases and onboarding, motion on the website, and the brand rules for how all of it moves. A studio typically handles the script, storyboard, design, animation and sound, then delivers the cuts each channel needs.
What you pay depends on which of those you buy and how often. Six of the 12 studios publish a price, and the gap between them is mostly about format:
| What you buy | Published price | Studio |
|---|---|---|
| One 30 to 60 second launch video | $4,000 to $6,000 | Bricx |
| One short launch video | $8,985 | Pri.promo |
| One animated launch video | $10,000 | Flowjam |
| One shot launch film | $20,000 | Flowjam |
| Video by the piece | From $3,480 | Motion The Agency |
| Monthly video subscription | From $3,950 a month | Motion The Agency |
| Motion inside a design subscription | $1,899 a month | Duck.Design |
| Motion at volume, annual | From $15,000 a month | Superside |
Represent Studio, Buck, Oddfellows, Tendril, Ordinary Folk and Giant Ant give a custom quote for each project. When a motion graphics agency lists a Clutch minimum, treat it as an entry point, not a typical project cost.
What does a motion design studio make for SaaS?
Most motion design services fall into four kinds of work, and studios tend to specialise in one or two:
- Launch video. A 30 to 60 second film that explains the product to people who have never heard of it. Flowjam, Pri.promo, Represent Studio and Bricx sell launch videos as a core service.
- UI and product animation. Short clips of the interface for feature launches and onboarding. Motion The Agency makes in-app onboarding tutorials for ClickUp, and these micro-interaction examples show the same idea inside the product.
- Website motion. Animation that runs on the site itself, often as Lottie or Rive files. Bricx, Oddfellows, Superside and Duck.Design show this work. For studios that design and build the whole site, see the SaaS website design agencies.
- Brand motion system. Rules and assets for how the brand moves across everything. Buck, Oddfellows and Tendril build these, and the branding agencies for startups list covers the identity the motion is built on.
How AI is changing motion graphics for SaaS
Two studios here have animated AI assistants. Buck gave Notion AI an animated face that runs inside the product and shows when it's thinking, and Giant Ant made a series that walks users through Microsoft 365 Copilot.
Three studios here sell launch work straight to AI companies. Flowjam's homepage pitches launch videos for AI, and its HeyGen film passed 7 million views in 48 hours. Oddfellows made Harvey's brand film, and Pri.promo's clients include Greptile and Chatbase.
Studios are using AI in production too. Superside builds AI workflows into its subscriptions. Bricx uses AI for the early thinking and first drafts, and its designers do the final 10%.
How to choose a motion graphics studio
Start with the asset you need, then the motion design agency or studio that makes it best:
- A launch in the next month. Pick a studio that sells a fixed-price launch video and publishes its timeline.
- A product people can't see. For AI and infrastructure products, ask how the studio shows a product with little UI, and ask for an example.
- Videos every month. A subscription such as Motion The Agency's, from $3,950 a month, suits a steady flow of videos.
- A brand system. Pick a studio whose portfolio shows motion systems as well as single films.
Before you sign with a motion design studio, ask:
- Will the product UI be rebuilt as artwork, or recorded from the screen?
- Which formats come with the final cut, and is a 9:16 version included?
- Who writes the script, and how many revision rounds are included?
- Does the client own the project files and source animation?
- Which software launch have you made in the last year, and what changed after it?
What are the red flags when hiring a motion graphics agency?
- No software work. A great reel of ads and music videos says little about animating a product.
- Screen recordings sold as motion. Raw captures go out of date as soon as the UI changes.
- No script stage. Feedback costs least at script and storyboard, and most after animation.
- Unclear rights. If the contract doesn't hand over source files, every edit goes back to the same studio.
Launch video for SaaS
Explain your product in sixty seconds.
Bricx rebuilds your product UI as designed artwork and animates it into a 60-second launch video in four to six weeks, delivered in every format your launch needs.
FAQs
What do motion graphics services include for a SaaS company?
They cover launch videos, animated UI for feature releases and onboarding, website motion and brand motion systems. A studio usually handles the script, storyboard, design, animation and sound, then delivers the cuts each channel needs. For software, the main job is to make a product that lives behind a login clear to people who have never used it.
How much does a motion design agency charge for a SaaS launch video?
Among the studios here that publish prices, one launch video costs $4,000 to $6,000 at Bricx, $8,985 at Pri.promo and $10,000 to $20,000 at Flowjam. Motion The Agency starts at $3,480 for a 30-second video. Represent Studio, Buck and Tendril quote each project separately.
Your launch is three weeks away. Which studio can still deliver?
Motion The Agency makes a 30-second video in 4 working days and a 60-second one in 6. Pri.promo delivers one launch video in 7 to 10 days. Flowjam's standard timeline is about three weeks, or about 14 days for $5,000 extra. Bricx needs four to six weeks for a full launch video, but a shorter teaser takes two to three.
Your budget is under $10,000. What can you get?
A standalone 30 to 60 second launch video from Bricx costs $4,000 to $6,000. Motion The Agency starts at $3,480 for a 30-second video, and Pri.promo charges $8,985 for one launch video of 30 to 50 seconds. For ongoing work, Duck.Design's plan with motion is $1,899 a month.
You're launching an AI product with no real interface. How do you show it?
Animate what the AI is doing. Buck gave Notion AI an animated face that shows when it's thinking and briefly falls apart on an error, and Giant Ant made a series that walks users through Microsoft 365 Copilot. Tendril used IBM's Carbon design system to turn abstract infrastructure software into films that land in under a minute.
You're launching at a conference or a big company event. Who has done that?
Tendril made three launch films for IBM Think 2026, and Oddfellows' Figma film played at Config 2026 right before the CEO's opening speech. Ordinary Folk made the openers for Webflow's No-Code Conference in 2019 and 2021, and Giant Ant made a sizzle reel for Microsoft Ignite.
You need feature and onboarding videos every month. Should you hire a motion design agency on a subscription or per project?
A subscription suits a steady flow of videos: Motion The Agency starts at $3,950 a month and has made in-app onboarding tutorials for ClickUp for more than 17 months. Duck.Design's plan with motion is $1,899 a month, and Superside starts at $15,000 a month on an annual term. A project studio suits one launch with a fixed date.
You want motion on your website, not a video. Who does that?
Bricx builds websites with scroll effects, transitions and hero animations, and Oddfellows made the illustrated backgrounds and motion across Harvey's website. Duck.Design makes animated buttons, banners and backgrounds, and Motion The Agency delivers Lottie files. Lottie suits lightweight website animation, while Rive adds interactive states, which is how Buck built Notion AI's animated face.
How long should a SaaS launch video be for LinkedIn, ads and your homepage?
Most launch videos here run 30 to 60 seconds. Bricx delivers 16:9, 1:1 and 9:16 cuts, a muted autoplay cut for the website and a 15-second ad cut, and Represent Studio's founder-led videos run 60 to 120 seconds. A demo that walks through features is a different asset and runs longer.
Can AI tools make your launch video instead of a studio?
AI tools can draft scripts, storyboards and rough animation, and Superside builds AI workflows into its subscriptions. Someone still has to decide the one idea the viewer should remember and design the frames around it, which is most of a studio's work on a launch video.
Is a motion design agency different from a motion graphics studio?
Mostly in name. The studios and agencies here sell the same kinds of work under either label: Motion The Agency calls itself a motion graphics and design agency, while Ordinary Folk calls itself a motion design and animation studio. Whichever name a team uses, compare it on the work it shows, how it runs a project and what it charges.
Which motion graphics companies work with SaaS startups?
Represent Studio makes video for B2B SaaS companies, and Flowjam, Motion The Agency and Pri.promo show mostly software clients on their sites. Buck, Oddfellows and Tendril work with larger software companies such as Notion, Harvey and IBM. Bricx works only with B2B and AI SaaS companies.
You need to explain how the product works, step by step. Is that a motion graphics job?
That's usually an explainer video, which is one format of motion graphics made to teach how something works. The explainer video companies list covers studios that specialise in it.
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