Hobbes — branding & web case study

Brand Overview

Hobbes is an AI-driven demo platform for B2B software companies. It automates personalized product walkthroughs that adapt to buyers’ roles and questions, learns from interactions, qualifies prospects, and captures insights to boost conversions and streamline sales.

Challenge

Buyers understood “book a demo,” not agentic demos. Hobbes needed a website that made a new category feel obvious in five seconds, and a product surface that stayed on brand inside every customer’s site.

Outcome

A redesigned site that leads with the product experience itself, plus a full design system for the demo agent and launcher states. Faster comprehension, lower friction to first demo, and a consistent look wherever Hobbes gets embedded.